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Paid Media Salary Survey 2018

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This salary survey was open to all paid search, paid social and digital marketing professionals around the world. The data was collected in February 20187 and used the 20167 gross salary from each respondent. We had 411 responses in 201.8. The top 3 countries are the United States, the United Kingdom and Canada.

Company’s make salary a black box affair and that doesn’t help anyone in the marketing industry. Our founder, Duane Brown, has been told more than a few times not to discuss what he was make with others on the marketing team… everyone was contracted out at different salary. Learning what the industry pays your colleague or that new junior hire means that none of us are leaving money on the table. This knowledge is helpful when you get a promotion at work or decide to start applying for your dream job.

EDIT: Re-uploaded on March 15th after fixing and error on the Yahoo demo totals and a column header name for UK Company Size. Original upload March 9th.

Published in: Business
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Paid Media Salary Survey 2018

  1. 1. SALARY SURVEY 2018
  2. 2. TABLE OF CONTENTS Mission & Details Bio - Duane Brown Who Took The Survey Salary By Country United States United Kingdom Canada Australia & New Zealand Europe South America Rest Of The World The End 3 5 8 17 19 34 48 58 67 73 80 89
  3. 3. MISSION Help make salaries more open and transparent within our discipline. There is a black box around what we make and this hurts all of us. By making salaries more transparent, we can all make sure we’re paid what we’re worth based on our experience and knowledge.
  4. 4. This was a self-reporting survey done online. The survey data wasn’t looked over by a compensation or data analysis. I did this survey to help understand what our industry is paying us and how much we might be leaving on the table. I cleaned up all the data myself. DETAILS
  5. 5. DUANE BROWN I’m Duane. This salary survey is my contribution to our community. I’ve lived in 5 cities on 3 continents and know the struggle of salary negotiations. I hope you find this doc helpful during your next salary talk. Say Hello on Twitter: @DuaneBrown HELLO!
  6. 6. WE ARE: TAKE SOME RISK We are a performance marketing agency located in Vancouver, Canada. We work with brands to help them improve their marketing across North America and Europe. Clients hire us to discover what is not working, convert traffic they have or improve and scale what is already working. Be sure to check out our Advanced Guide to PPC Audit
  7. 7. WELCOME TO YEAR THREE!!! I wanted to take a moment and thank everyone who helped fill out the survey, promote it online and made sure we got as many replies as we did. Without everyone’s help, this survey wouldn’t exist right now. Thank you. HELLO!
  8. 8. WHO TOOK THE SURVEY
  9. 9. THE NUMBERS We received 411 responses from around the world including Netherlands, Singapore, Romania and Latvia. Our top three countries being United States, United Kingdom and Canada. The same as last year. You were close this year Australia! Numbers 4 again.
  10. 10. TOP 6 REGIONS WITH RESPONSES UNITED STATES 255 UNITED KINGDOM 52 CANADA 30 AUSTRALIA & NEW ZEALAND 20 NETHERLANDS 6 SINGAPORE 6
  11. 11. GENDER FEMALE 70 MALE 339 TRANSGENDER 1 PREFER NOT TO SAY 1
  12. 12. WHERE THEY WORK | OTHER (STARTUPS, AD NETWORKS, VENDORS & DSPS) NON-PROFIT SELF-EMPLOYED/ FREELANCERS AGENCY IN-HOUSE (CLIENT/BRAND) OTHER ADVERTISING NETWORK/VENDOR 269 96 4 26 2 14
  13. 13. COMPANY SIZE 1-10 EMPLOYEES 11-50 EMPLOYEES 51-200 EMPLOYEES 201-500 EMPLOYEES 501-1,000 EMPLOYEES 1,001-5,000 EMPLOYEES 5,000+ EMPLOYEES SELF-EMPLOYED/FREELANCER 57 129 82 56 21 17 27 23
  14. 14. NUMBER OF RESPONSES FOR EACH QUESTION NUMBER OF YRS YRS EXPERIENCE WORKING IN PAID YRS EXPERIENCE WORKING OVERALL UNDER A YEAR 1-2 YEARS 3-5 YEARS 6-9 YEARS 10-15 YEARS 15+ YEARS 37 91 164 79 36 5 14 50 135 109 72 32
  15. 15. PLATFORMS ADWORDS 393 TWITTER 78 BING AMAZON 316 48 FACEBOOK DISPLAY 273 245 PROGRAMMATIC LINKEDIN 139 92
  16. 16. PLATFORMS YAHOO 4 NATIVE 3 YOUTUBE APPLE ADS 4 2 QUORA SNAPCHAT 3 1 REDDIT PINTEREST 4 2
  17. 17. SALARY BY COUNTRY
  18. 18. Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher IMPORTANT NOTES All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses
  19. 19. UNITED STATES
  20. 20. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 54 Agency 174 Self-employed/Freelancer 16 Other 2 Non-Profit 2 Advertising Network/Vendor 2 GENDER TOTAL Female 50 Male 204 Non-Binary 0 Transgender 0 Prefer Not To Say 1
  21. 21. DEMOGRAPHICS + OTHER DATA ADWORDS 247 LINKEDIN 85 BING 207 TWITTER 47 FACEBOOK 164 AMAZON 35 DISPLAY 153 PROGRAMMATIC 54
  22. 22. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 3 NATIVE 2 YOUTUBE 1 APPLE ADS 1 QUORA 2 SNAPCHAT 1 PINTEREST 1 REDDIT 1
  23. 23. UNITED STATES YRS EXPS. IN PAID UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS MIN SALARY $15,000 $20,000 $25,000 $40,000 $55,000 $108,000 MAX SALARY $65,000 $105,000 $185,000 $190,000 $265,000 $200,000 AVERAGE $37,657 $52,668 $71,256 $91,486 $119,479 $135,000 MEDIAN $36,000 $50,021 $70,000 $85,000 $96,000 $112,000 # OF RESPONSES 18 51 105 52 25 4
  24. 24. COMPANY SIZE SALARY IN US COMPANY SIZE 1-10 11-50 51-200 201-500 501-1,000 1,001-5,000 5,000+ Self/Freelance (Employees) MIN SALARY $15,000 $25,000 $37,000 $40,000 $50,000 $40,000 $40,000 $41,000 MAX SALARY $250,000 $175,000 $130,000 $155,000 $150,000 $105,000 $215,000 $265,000 AVERAGE $82,900 $58,000 $69,500 $91,000 $80,700 $60,000 $88,300 $129,133 MEDIAN $65,000 $50,000 $65,000 $84,000 $70,000 $68,900 $76,500 $100,000 # OF RESPONSES 27 62 48 13 13 6 16 13
  25. 25. AGENCY SALARY IN US YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $20,000 $30,000 $25,000 $40,000 $60,000 $108,000 $50,000 $105,000 $146,000 $180,000 $188,000 $200,000 $35,874 $52,696 $68,524 $82,683 $104,731 $135,000 $35,360 $50,000 $70,000 $75,100 $72,000 $112,000 13 38 76 30 13 4
  26. 26. IN-HOUSE SALARY IN US YRS EXPS. IN PAID UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS MIN SALARY $40,000 $32,000 $25,000 $45,000 $70,000 $0 MAX SALARY $56,500 $90,000 $185,000 $125,000 $250,000 $0 AVERAGE $49,125 $55,956 $75,891 $88,273 $114,857 $0 MEDIAN $50,000 $52,000 $73,000 $85,000 $95,000 $0 # OF RESPONSES 4 9 23 11 7
  27. 27. SELF-EMPLOYED/FREELANCER SALARY YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $15,000 $20,000 $140,000 $79,260 $55,000 $0 $15,000 $52,000 $140,000 $190,000 $265,000 $0 $15,000 $37,667 $140,000 $133,210 $164,295 $0 $15,000 $41,000 $140,000 $100,000 $196,475 $0 1 3 1 6 5
  28. 28. CHICAGO YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $48,000 $70,000 $65,000 $155,000 $108,000 $40,000 $66,000 $135,000 $97,500 $155,000 $108,000 $40,000 $56,576 $92,250 $84,167 $155,000 $108,000 $40,000 $55,728 $74,000 $90,000 $155,000 $108,000 1 3 4 3 1 1
  29. 29. DENVER YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $0 $36,000 $50,000 $70,000 $60,000 $0 $0 $55,000 $146,000 $120,000 $265,000 $0 $0 $45,500 $80,222 $91,667 $162,500 $0 $0 $36,000 $75,000 $85,000 $60,000 $0 2 9 3 2
  30. 30. LOS ANGELES YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $50,000 $53,000 $75,000 $65,000 $84,000 $0 $50,000 $105,000 $125,000 $92,000 $115,000 $0 $50,000 $79,000 $93,000 $78,500 $98,000 $0 $50,000 $53,000 $80,000 $65,000 $95,000 $0 1 2 4 2 3
  31. 31. NEW YORK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $0 $65,000 $55,000 $70,000 $0 $0 $0 $70,000 $185,000 $190,000 $0 $0 $0 $76,500 $82,692 $136,000 $0 $0 $0 $65,000 $73,000 $125,000 $0 $0 2 13 10
  32. 32. FEMALE SALARY IN US YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $33,000 $41,000 $29,000 $56,500 $64,000 $0 $50,000 $66,000 $92,500 $130,000 $127,200 $0 $41,800 $53,638 $60,480 $82,566 $88,833 $0 $40,000 $50,100 $59,000 $80,000 $75,300 $0 5 8 19 15 3
  33. 33. MALE SALARY IN US YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $15,000 $20,000 $25,000 $40,000 $55,000 $108,000 $56,500 $105,000 $185,000 $190,000 $265,000 $200,000 $36,066 $52,487 $73,566 $95,102 $123,68 $135,000 $35,360 $50,000 $72,000 $85,000 $96,000 $112,000 13 43 85 37 22 4
  34. 34. UNITED KINGDOM
  35. 35. IMPORTANT NOTES Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses
  36. 36. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 14 Agency 32 Self-employed/Freelancer 5 Other 0 Non-Profit 1 Advertising Network/Vendor 0 GENDER TOTAL Female 7 Male 45 Non-Binary 0 Transgender 0 Prefer Not To Say 0
  37. 37. DEMOGRAPHICS + OTHER DATA ADWORDS 48 LINKEDIN 17 BING 41 TWITTER 15 FACEBOOK 34 AMAZON 6 DISPLAY 28 PROGRAMMATIC 9
  38. 38. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 0 NATIVE 2 YOUTUBE 1 APPLE ADS 1 QUORA 2 SNAPCHAT 1 PINTEREST 1 REDDIT 1
  39. 39. UNITED KINGDOM YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £14,000 £22,000 £20,000 £27,000 £33,500 £0 £30,000 £54,900 £55,000 £75,000 £71,000 £0 £23,520 £28,386 £31,932 £43,438 £52,000 £0 £23,000 £25,000 £29,000 £42,000 £52,167 £0 4 14 22 8 3
  40. 40. COMPANY SIZE SALARY IN UK COMPANY SIZE MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES 1-10 11-50 51-200 201-500 501-1,000 1,001-5,000 5,000+ Self/Freelance £25,000 £14,000 £21,000 £21,000 £52,000 £0 £43,000 £30,000 £44,000 £42,000 £75,000 £71,000 £52,000 £0 £43,000 £55,000 £29,200 £28,715 £35,400 £35,309 £52,000 £0 £43,000 £42,250 £26,000 £27,080 £29,000 £32,000 £52,000 £0 £43,000 £39,000 5 19 10 11 1 1 4 (Employees)
  41. 41. AGENCY SALARY IN UK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £14,000 £22,000 £21,000 £27,000 £33,500 £0 £27,080 £32,000 £44,000 £35,000 £71,000 £0 £22,360 £26,050 £31,400 £31,000 £52,250 £0 £23,000 £25,000 £29,000 £27,000 £33,500 £0 3 10 15 2 2
  42. 42. IN-HOUSE SALARY IN UK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £30,000 £24,000 £20,000 £42,000 £52,000 £0 £30,000 £54,900 £40,000 £75,000 £52,000 £0 £30,000 £35,633 £29,700 £50,375 £52,000 £0 £30,000 £28,000 £32,500 £42,000 £52,000 £0 1 3 5 4 1
  43. 43. SELF-EMPLOYED/FREELANCER YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £0 £30,000 £55,000 £39,000 £0 £0 £0 £30,000 £55,000 £45,000 £0 £0 £0 £30,000 £55,000 £42,000 £0 £0 £0 £30,000 £55,000 £39,000 £0 £0 1 1 2
  44. 44. LONDON YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £23,000 £23,000 £28,000 £75,000 £71,000 £0 £30,000 £54,900 £55,000 £75,000 £71,000 £0 £26,694 £31,843 £42,500 £75,000 £71,000 £0 £27,080 £30,000 £43,000 £75,000 £71,000 £0 3 7 4 1 1
  45. 45. NON-LONDON YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £14,000 £22,000 £20,000 £27,000 £33,500 £0 £14,000 £30,000 £40,000 £45,000 £52,000 £0 £14,000 £24,929 £29,583 £38,929 £42,750 £0 £14,000 £25,000 £26,000 £42,000 £33,500 £0 1 7 18 7 2
  46. 46. FEMALE SALARY IN UK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £0 £54,900 £26,000 £27,000 £33,500 £0 £0 £54,900 £38,000 £27,000 £52,000 £0 £0 £54,900 £31,000 £27,000 £42,750 £0 £0 £54,900 £29,000 £27,000 £33,500 £0 1 3 1 2
  47. 47. MALE SALARY IN UK YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS £14,000 £22,000 £20,000 £35,000 £71,000 £0 £30,000 £32,000 £55,000 £75,000 £71,000 £0 £23,520 £26,346 £32,079 £45,876 £71,000 £0 £23,000 £25,000 £32,500 £42,000 £71,000 £0 4 13 19 7 1
  48. 48. CANADA
  49. 49. IMPORTANT NOTES All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
  50. 50. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 8 Agency 18 Self-employed/Freelancer 2 Other 0 Non-Profit 0 Advertising Network/Vendor 2 GENDER TOTAL Female 5 Male 25 Non-Binary 0 Transgender 0 Prefer Not To Say 0
  51. 51. DEMOGRAPHICS + OTHER DATA ADWORDS 27 LINKEDIN 13 BING 21 TWITTER 5 FACEBOOK 24 AMAZON 6 DISPLAY 21 PROGRAMMATIC 8
  52. 52. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 1 NATIVE 2 YOUTUBE 1 APPLE ADS 1 QUORA 2 SNAPCHAT 1 PINTEREST 1 REDDIT 1
  53. 53. CANADA YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $0 $25,000 $48,000 $65,000 $125,000 $41,000 $0 $100,000 $120,000 $82,500 $125,000 $40,500 $0 $62,600 $85,143 $73,750 $125,000 $40,000 $0 $56,000 $80,000 $65,000 $125,000 4 11 7 2 1
  54. 54. AGENCY SALARY IN CANADA YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $43,000 $42,600 $65,000 $65,000 $125,000 $40,000 $62,000 $100,000 $120,000 $82,500 $125,000 $40,000 $52,500 $66,575 $88,333 $73,750 $125,000 $40,000 $43,000 $56,000 $80,000 $65,000 $125,000 2 2 8 3 2 1
  55. 55. IN-HOUSE SALARY IN CANADA YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $41,000 $52,500 $47,500 $48,000 $0 $0 $41,000 $52,600 $83,500 $108,000 $0 $0 $41,000 $52,550 $65,500 $75,333 $0 $0 $41,000 $52,500 $47,500 $70,000 $0 $0 1 2 2 3
  56. 56. FEMALE SALARY IN CANADA YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $0 $62,000 $56,000 $48,000 $82,500 $0 $0 $62,000 $100,000 $48,000 $82,500 $0 $0 $62,000 $78,000 $48,000 $82,500 $0 $0 $62,000 $56,000 $48,000 $82,500 $0 1 2 1 1
  57. 57. MALE SALARY IN CANADA YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $40,000 $43,000 $25,000 $65,000 $65,000 $125,000 $41,000 $150,000 $83,500 $120,000 $65,000 $125,000 $40,500 $74,525 $59,178 $91,333 $65,000 $125,000 $40,000 $52,500 $55,000 $80,000 $65,000 $125,000 4 4 9 6 1 1
  58. 58. AUSTRALIA & NEW ZEALAND
  59. 59. IMPORTANT NOTES All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
  60. 60. QUICK NOTE Converted NZD salaries into AUD, so we can get more responses for this end of the world.
  61. 61. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 5 Agency 14 Self-employed/Freelancer 0 Other 0 Non-Profit 1 Advertising Network/Vendor 0 GENDER TOTAL Female 2 Male 18 Non-Binary 0 Transgender 0 Prefer Not To Say 0
  62. 62. DEMOGRAPHICS + OTHER DATA ADWORDS 19 LINKEDIN 10 BING 12 TWITTER 4 FACEBOOK 17 AMAZON 0 DISPLAY 11 PROGRAMMATIC 6
  63. 63. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 0 NATIVE 0 YOUTUBE 0 APPLE ADS 0 QUORA 0 SNAPCHAT 0 PINTEREST 0 REDDIT 0
  64. 64. AUSTRALIA & NEW ZEALAND YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $50,000 $40,000 $65,000 $80,000 $120,000 $0 $50,000 $75,000 $110,000 $150,000 $120,000 $0 $50,000 $54,929 $83,002 $106,167 $120,000 $0 $50,000 $55,000 $75,000 $100,000 $120,000 $0 1 7 5 6 1
  65. 65. FEMALE SALARY IN AUS & NZ YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $0 $0 $70,000 $0 $0 $0 $0 $0 $110,000 $0 $0 $0 $0 $0 $90,000 $0 $0 $0 $0 $0 $70,000 $0 $0 $0 2
  66. 66. MALE SALARY IN AUS & NZ YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $50,000 $40,000 $65,000 $80,000 $120,000 $0 $50,000 $75,000 $95,009 $150,000 $120,000 $0 $50,000 $54,929 $78,336 $106,167 $120,000 $0 $50,000 $55,000 $75,000 $100,000 $120,000 $0 1 7 3 6 1
  67. 67. EUROPE
  68. 68. IMPORTANT NOTES All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
  69. 69. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 8 Agency 13 Self-employed/Freelancer 3 Other 0 Non-Profit 0 Advertising Network/Vendor 2 GENDER TOTAL Female 1 Male 25 Non-Binary 0 Transgender 0 Prefer Not To Say 0
  70. 70. DEMOGRAPHICS + OTHER DATA ADWORDS 24 LINKEDIN 8 BING 18 TWITTER 2 FACEBOOK 17 AMAZON 1 DISPLAY 14 PROGRAMMATIC 5
  71. 71. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 0 NATIVE 1 YOUTUBE 0 APPLE ADS 0 QUORA 1 SNAPCHAT 0 PINTEREST 1 REDDIT 0
  72. 72. EUROPE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS €0 €19,000 €11,000 €43,330 €180,000 €0 €0 €40,000 €74,000 €62,000 €190,000 €0 €0 €27,301 €42,032 €52,577 €185,000 €0 €0 €26,500 €46,000 €50,400 €180,000 €0 8 13 3 2
  73. 73. SOUTH AMERICA
  74. 74. IMPORTANT NOTES All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
  75. 75. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 0 Agency 3 Self-employed/Freelancer 1 Other 0 Non-Profit 0 Advertising Network/Vendor 2 GENDER TOTAL Female 0 Male 5 Non-Binary 0 Transgender 1 Prefer Not To Say 0
  76. 76. DEMOGRAPHICS + OTHER DATA ADWORDS 5 LINKEDIN 0 BING 4 TWITTER 1 FACEBOOK 3 AMAZON 0 DISPLAY 3 PROGRAMMATIC 3
  77. 77. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 0 NATIVE 0 YOUTUBE 0 APPLE ADS 0 QUORA 0 SNAPCHAT 0 PINTEREST 0 REDDIT 0
  78. 78. ARGENTINA * USD BRAZIL 1-2 YRS 3-5 YRS $252,000 $15,500 $252,000 $15,500 $252,000 $15,500 $252,000 $15,500 1 1 YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 3-5 YRS $18,000 $25,200* $18,000 $25,200 $18,000 $25,200 $18,000 $25,200 1 1 YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES
  79. 79. CHILE *Makes USD * USD VENEZUELA 3-5 YRS $20,000* $20,000 $20,000 $20,000 1 YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES 1-2 YRS $13,000* $13,000 $13,000 $13,000 1 YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES
  80. 80. REST OF THE WORLD
  81. 81. IMPORTANT NOTES All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 reponses Some people have 1-3 years experience in paid but have been working for 8-10+ years, thus they can skew salaries higher
  82. 82. QUICK NOTE We did receive replies from Czech Republic, India, Israel, Pakistan, Philippines, Poland, Switzerland and a host of other countries. We chose to omit this data as we did not have other data to compare against it. However, we did include their answers on the platforms section. We did include Denmark as we had answers from Sweden and Norway, which have a similar pay scale for the Nordic region.
  83. 83. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHERE DO YOU WORK? TOTAL In-House (Client/Brand) 7 Agency 15 Self-employed/Freelancer 0 Other 0 Non-Profit 0 Advertising Network/Vendor 1 GENDER TOTAL Female 5 Male 18 Non-Binary 0 Transgender 0 Prefer Not To Say 0
  84. 84. DEMOGRAPHICS + OTHER DATA ADWORDS 23 LINKEDIN 6 BING 13 TWITTER 4 FACEBOOK 14 AMAZON 0 DISPLAY 15 PROGRAMMATIC 7
  85. 85. DEMOGRAPHICS + OTHER DATA NUMBERS ARE TOTAL RESPONDENTS WHO ANSWERED THE QUESTION WHAT PLATFORMS DO YOU WORK ON? YAHOO 0 NATIVE 0 YOUTUBE 1 APPLE ADS 0 QUORA 0 SNAPCHAT 0 PINTEREST 0 REDDIT 0
  86. 86. Denmark Romania *USD YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES 3-5 YRS $64,000 $64,000 $64,000 $64,000 1 YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 10-15 YRS $48,000* $50,000 $48,000 $50,000 $48,000 $50,000 $48,000 $50,000 1 1
  87. 87. Norway Sweden * USD YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 3-5 YRS $47,500* $47,000 $47,500 $60,000 $47,500 $53,500 $47,500 $47,000 1 2 YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS $50,300 $47,000 $50,300 $47,000 $50,300 $47,000 $50,300 $47,000 1 1
  88. 88. SINGAPORE YRS EXPS. IN PAID MIN SALARY MAX SALARY AVERAGE MEDIAN # OF RESPONSES UNDER 1 YR 1-2 YRS 3-5 YRS 6-9 YRS 10-15 YRS 15+ YRS $38,000 $52,000 $40,000 $0 $0 $0 $48,000 $52,750 $96,000 $0 $0 $0 $43,000 $52,375 $68,000 $0 $0 $0 $38,000 $52,000 $40,000 $0 $0 $0 2 2 2
  89. 89. Thank You! Please Share With Your Network The End

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