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Salary Survey 2017
Table Of Contents
Mission & Details
Bio - Duane Brown
Who Took The Survey
Salary By Country
United States
United Kingdom
C...
Mission & Details
Mission
Help make salaries more open and
transparent within our discipline.
There is a black box around ...
Duane Brown
Hello!
I’m Duane. This salary survey is
my contribution to our community.
I’ve lived in 5 cities on 3
continen...
Hello!
Welcome To
Year Two!
I wanted to take a moment and
thank everyone who helped fill out
the survey, promote it online...
Who Took The Survey
The Numbers
We received 302 responses from
around the world including Zurich,
Honduras, Philippines and Turkey.
Our top th...
Country # Of Responses
United States 194
United Kingdom 37
Canada 20
Australia 12
Netherlands 5
Germany 4
Israel 4
Italy, ...
Gender
Female Male Non-binary Prefer Not To Say
37 259 0 6
Where They Work | Other = startups, ad networks, vendors and DSPs
Where Do You Work? # Of Responses
Agency 179
Client/Bran...
Company Size
Company Size # Of Responses
1 - 10 Employees 43
11 - 50 Employees 98
51 - 200 Employees 77
201 - 500 Employee...
Number of Responses For Each Question
Number of Years Years Experience Working Overall Years Experience Working in Paid
Un...
Platforms
What Platforms Do You Work On? # Of Responses
AdWords 290
Bing 246
Facebook 189
Linked In 77
Twitter 67
Amazon 3...
Salary by Country
Important Notes
Some people have 1 - 3 years
experience in paid but having
been working for 8 - 10+ years,
thus they can s...
United States
Demographics + Other Data: United States
Where Do You Work? Total
Client/Brand 61
Agency 113
Self-employed/Freelancer 11
O...
United States
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $25,000 $250,000 $5...
Company Size Salary in US
Company Size Minimum Salary Max Salary Average Median # of Responses
1 - 10 Employees $22,500 $2...
Client/Brand Salary in US
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $25,200...
Agency Salary in US
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $26,000 $54,0...
Self-employed/Freelancer Salary
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $...
Chicago
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $250,000 $250,000 $250,00...
Denver
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $40,000 $40,000 $40,000 $4...
New York
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $45,000 $54,000 $49,500 ...
San Francisco
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $80,000 $80,000 $80...
Female Salary in US
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $25,2000 $75,...
Male Salary in US
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $25,000 $250,00...
United Kingdom
Important Notes
Some people have 1 - 3 years
experience in paid but having
been working for 8 - 10+ years,
thus they can s...
Demographics + Other Data: United Kingdom
Where Do You Work? Total
Client/Brand 10
Agency 27
Self-employed/Freelancer 0
Ot...
United Kingdom
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £18,000 £27,000 £2...
Company Size Salary in UK
Company Size Minimum Salary Max Salary Average Median # of Responses
1 - 10 Employees £21,000 £2...
Client/Brand Salary in UK
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £0 £0 £...
Agency Salary in UK
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £18,000 £27,0...
London
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £21,000 £22,000 £21,500 £2...
Non-London
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £18,000 £27,000 £22,50...
Female Salary in UK
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £0 £0 £0 £0
1...
Male Salary in UK
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year £18,000 £27,000...
Canada
Important Notes
Some people have 1 - 3 years
experience in paid but having
been working for 8 - 10+ years,
thus they can s...
Demographics + Other Data: Canada
Where Do You Work? Total
Client/Brand 7
Agency 12
Self-employed/Freelancer 1
Other 0
Gen...
Canada
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $34,500 $42,000 $38,250 $3...
Company Size Salary in Canada
Company Size Minimum Salary Max Salary Average Median # of Responses
1 - 10 Employees $27,00...
Client/Brand Salary in Canada
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $42...
Agency Salary in Canada
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $34,500 $...
Female Salary in Canada
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $0 $0 $0 ...
Male Salary in Canada
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $34,500 $42...
Australia &
New Zealand
Important Notes
Some people have 1 - 3 years
experience in paid but having
been working for 8 - 10+ years,
thus they can s...
Quick Note Converted the NZD salaries into
AUD, so we can get more
responses for this end of the world
Demographics + Other Data: Australia & New Zealand
Where Do You Work? Total
Client/Brand 3
Agency 10
Self-employed/Freelan...
Australia & New Zealand
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $48,000 $...
Company Size Salary in Australia & NZ
Company Size Minimum Salary Max Salary Average Median # of Responses
1 - 10 Employee...
Agency Salary in Australia & NZ
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $...
Female Salary in Australia & NZ
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $...
Male Salary in Australia & NZ
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year $48...
Europe
Important Notes
Some people have 1 - 3 years
experience in paid but having
been working for 8 - 10+ years,
thus they can s...
Quick Note
Aggregated responses for anyone
paid in EURO:
Netherlands = 5 responses
Germany = 4 responses
Ireland = 2 respo...
Demographics + Other Data: Europe W/O UK Data
Where Do You Work? Total
Client/ Brand 8
Agency 7
Self-employed/Freelancer 2...
Europe
Years Exps. In
Paid
Minimum Salary Max Salary Average Median # of Responses
Under 1 Year €12,400 €35,000 €26,850 €3...
Rest Of The World
Important Notes
Some people have 1 - 3 years
experience in paid but having
been working for 8 - 10+ years,
thus they can s...
Quick Note
These are outlier countries we
didn’t get enough response for this
year but I wanted to show
something for them.
Denmark
Years Exps. In Paid Where They Work Company Size Salary # of Responses
3 - 5 Years Agency 5,000+ 50,000 1
3 - 5 Ye...
Israel
Years Exps. In Paid Where They Work Company Size Salary # of Responses
Under 1 Year Client/Brand 201- 500 63,700 1
...
Poland
Years Exps. In Paid Where They Work Company Size Salary # of Responses
3 - 5 Years Agency 11 - 50 100,000 1
Sweden
...
Turkey
Years Exps. In Paid Where They Work Company Size Salary # of Responses
1 - 2 Years Agency 1 - 10 33,000 1
3 - 5 Yea...
Other
Country Years Exps. In Paid Where they work? Salary # of Responses
Chile 1 - 2 Years Agency 9,600,000.00
1
Guatemala...
Other
Country Years Exps. In Paid Where they work? Salary # of Responses
Norway 6 - 9 Years Client/Brand 85,000.00
1
Phili...
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Paid Media Salary Survey 2017

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A 2017 salary survey covering paid media. The data looks at salaries from around the world. We pulled 2016 data from respondents.

If you work in performance marketing, adwords, PPC or paid media. Then this salary survey is for you.

Published in: Marketing

Paid Media Salary Survey 2017

  1. 1. Salary Survey 2017
  2. 2. Table Of Contents Mission & Details Bio - Duane Brown Who Took The Survey Salary By Country United States United Kingdom Canada Australia & New Zealand Europe Rest Of The World The End 3 4 6 14 16 29 40 49 58 63 73
  3. 3. Mission & Details Mission Help make salaries more open and transparent within our discipline. There is a black box around what we made and this hurts all of us. By making salaries more transparent, we can all make sure we’re paid what we’re worth based on our experience and knowledge. Details This was a self-reporting survey done online. The survey data wasn’t looked over by a compensation or data analysis. I did this survey to help understand what our industry is paying us and how much we might be leaving on the table. I cleaned up all the data myself.
  4. 4. Duane Brown Hello! I’m Duane. This salary survey is my contribution to our community. I’ve lived in 5 cities on 3 continents and know the struggle of salary negotiations. I hope you find this doc helpful during your next salary talk. Say hello on Twitter: @DuaneBrown
  5. 5. Hello! Welcome To Year Two! I wanted to take a moment and thank everyone who helped fill out the survey, promote it online and made sure we got as many replies as we did. Without everyone’s help, this survey wouldn’t exist right now. Thank you.
  6. 6. Who Took The Survey
  7. 7. The Numbers We received 302 responses from around the world including Zurich, Honduras, Philippines and Turkey. Our top three countries being United States, United Kingdom and Canada. The same as last year. You were close this year Australia! Numbers 4 again.
  8. 8. Country # Of Responses United States 194 United Kingdom 37 Canada 20 Australia 12 Netherlands 5 Germany 4 Israel 4 Italy, Sweden and New Zealand 3 Each Top 10 Countries with Responses
  9. 9. Gender Female Male Non-binary Prefer Not To Say 37 259 0 6
  10. 10. Where They Work | Other = startups, ad networks, vendors and DSPs Where Do You Work? # Of Responses Agency 179 Client/Brand 98 Non-Profit 0 Self-employed/ Freelancers 15 Other 10
  11. 11. Company Size Company Size # Of Responses 1 - 10 Employees 43 11 - 50 Employees 98 51 - 200 Employees 77 201 - 500 Employees 24 501 - 1,000 Employees 18 1,001 - 5,000 Employees 11 5,000+ Employees 21 Self-employed/ Freelancer 10
  12. 12. Number of Responses For Each Question Number of Years Years Experience Working Overall Years Experience Working in Paid Under A Year 14 35 1 - 2 Years 41 75 3 - 5 Years 107 131 6 - 9 Years 71 41 10 - 15 Years 51 20 15+ Years 18 0
  13. 13. Platforms What Platforms Do You Work On? # Of Responses AdWords 290 Bing 246 Facebook 189 Linked In 77 Twitter 67 Amazon 33 Display 176 Programmatic 61
  14. 14. Salary by Country
  15. 15. Important Notes Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 responses
  16. 16. United States
  17. 17. Demographics + Other Data: United States Where Do You Work? Total Client/Brand 61 Agency 113 Self-employed/Freelancer 11 Other 9 Gender Total Female 24 Male 165 Non-Binary 0 Prefer Not To Say 5 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 190 169 126 42 42 29 117 31 Numbers are total respondents who answered the question.
  18. 18. United States Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $25,000 $250,000 $53,300 $45,000 21 1 - 2 Years $22,5000 $85,500 $47,700 $45,000 46 3 - 5 Years $30,000 $210,000 $75,800 $70,000 81 6 - 9 Years $53,000 $220,000 $102,400 $88,000 30 10 - 15 Years $57,000 $180,000 $114,800 $109,000 16 15+ Years $0 $0 $0 $0
  19. 19. Company Size Salary in US Company Size Minimum Salary Max Salary Average Median # of Responses 1 - 10 Employees $22,500 $250,000 $82,900 $65,000 27 11 - 50 Employees $23,000 $175,000 $58,000 $50,000 62 51 - 200 Employees $32,000 $130,000 $69,500 $65,000 48 201 - 500 Employees $43,000 $155,000 $91,000 $84,000 13 501 - 1,000 $25,200 $150,000 $80,700 $70,000 13 1,001 - 5,000 $43,000 $105,000 $60,000 $68,900 6 5,000+ Employees $30,000 $215,000 $88,300 $76,500 16
  20. 20. Client/Brand Salary in US Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $25,200 $250,000 $75,600 $51,000 7 1 - 2 Years $23,000 $85,000 $59,500 $66,500 9 3 - 5 Years $47,200 $150,000 $77,600 $75,000 35 6 - 9 Years $69,000 $215,000 $103,400 $84,000 9 10 - 15 Years $100,000 $100,000 $100,000 $100,000 1 15+ Years $0 $0 $0 $0
  21. 21. Agency Salary in US Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $26,000 $54,000 $39,200 $40,000 13 1 - 2 Years $22,500 $66,000 $44,200 $44,000 32 3 - 5 Years $35,800 $140,000 $70,100 $65,000 41 6 - 9 Years $53,000 $220,000 $97,700 $78,100 18 10 - 15 Years $73,000 $175,000 $110,600 $100,000 9 15+ Years $0 $0 $0 $0
  22. 22. Self-employed/Freelancer Salary Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $80,000 $80,000 $80,000 $80,000 1 1 - 2 Years $40,000 $40,000 $40,000 $40,000 1 3 - 5 Years $65,000 $210,000 $131,300 $75,000 4 6 - 9 Years $110,000 $160,000 $135,000 $110,000 2 10 - 15 Years $120,000 $180,000 $141,600 $125,000 3 15+ Years $0 $0 $0 $0
  23. 23. Chicago Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $250,000 $250,000 $250,000 $250,000 1 1 - 2 Years $38,000 $45,000 $41,500 $38,000 2 3 - 5 Years $57,000 $75,000 $69,300 $70,000 4 6 - 9 Years $68,000 $68,000 $68,000 $68,000 1 10 - 15 Years $57,000 $132,000 $107,700 $100,000 4 15+ Years $0 $0 $0 $0
  24. 24. Denver Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $40,000 $40,000 $40,000 $40,000 1 1 - 2 Years $32,000 $49,600 $40,800 $32,000 2 3 - 5 Years $47,000 $85,000 $68,700 $65,000 6 6 - 9 Years $58,000 $70,000 $64,000 $58,000 2 10 - 15 Years $0 $0 $0 $0 15+ Years $0 $0 $0 $0
  25. 25. New York Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $45,000 $54,000 $49,500 $45,000 2 1 - 2 Years $50,000 $85,000 $64,100 $65,000 7 3 - 5 Years $55,000 $150,000 $96,700 $85,000 7 6 - 9 Years $110,000 $140,000 $123,300 $120,000 3 10 - 15 Years $0 $0 $0 $0 15+ Years $0 $0 $0 $0
  26. 26. San Francisco Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $80,000 $80,000 $80,000 $80,000 1 1 - 2 Years $66,000 $70,000 $68,000 $66,000 2 3 - 5 Years $82,300 $175,000 $109,700 $102,000 9 6 - 9 Years $105,000 $215,000 $160,000 $105,000 2 10 - 15 Years $0 $0 $0 $0 15+ Years $0 $0 $0 $0
  27. 27. Female Salary in US Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $25,2000 $75,000 $47,000 $40,000 8 1 - 2 Years $0 $0 $0 $0 3 - 5 Years $35,800 $110,000 $64,100 $65,000 11 6 - 9 Years $77,000 $98,000 $86,300 $84,000 3 10 - 15 Years $73,000 $128,000 $100,500 $73,000 2 15+ Years $0 $0 $0 $0
  28. 28. Male Salary in US Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $25,000 $250,000 $52,000 $43,000 20 1 - 2 Years $22,500 $85,000 $47,900 $43,000 38 3 - 5 Years $30,000 $210,000 $78,000 $70,000 67 6 - 9 Years $53,000 $220,000 $105,300 $100,000 26 10 - 15 Years $57,000 $180,000 $116,900 $109,000 14 15+ Years $0 $0 $0 $0
  29. 29. United Kingdom
  30. 30. Important Notes Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 responses
  31. 31. Demographics + Other Data: United Kingdom Where Do You Work? Total Client/Brand 10 Agency 27 Self-employed/Freelancer 0 Other 0 Gender Total Female 4 Male 32 Non-Binary 0 Prefer Not To Say 1 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 37 33 23 11 12 1 15 9 Numbers are total respondents who answered the question.
  32. 32. United Kingdom Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year £18,000 £27,000 £22,000 £21,000 4 1 - 2 Years £16,610 £31,150 £26,225 £28,000 11 3 - 5 Years £25,000 £60,000 £34,400 £37,500 18 6 - 9 Years £28,000 £49,000 £35,660 £30,000 3 10 - 15 Years £40,000 £40,000 £40,000 £40,000 1 15+ Years £0 £0 £0 £0
  33. 33. Company Size Salary in UK Company Size Minimum Salary Max Salary Average Median # of Responses 1 - 10 Employees £21,000 £27,000 £23,700 £23,000 3 11 - 50 Employees £18,000 £47,500 £32,900 £30,500 13 51 - 200 Employees £20,000 £60,000 £35,150 £31,000 13 201 - 500 Employees £16,610 £42,500 £30,100 £32,000 4 501 - 1,00 £48,000 £48,000 £48,000 £48,000 1 1,001 - 5,00 £28,000 £38,000 £31,700 £29,000 3 5,000+ £0 £0 £0 £0
  34. 34. Client/Brand Salary in UK Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year £0 £0 £0 £0 1 - 2 Years £20,000 £29,000 £25,000 £26,000 3 3 - 5 Years £30,000 £48,000 £39,250 £38,000 6 6 - 9 Years £30,000 £30,000 £30,000 £30,000 1 10 - 15 Years £0 £0 £0 £0 15+ Years £0 £0 £0 £0
  35. 35. Agency Salary in UK Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year £18,000 £27,000 £2,000 £21,000 4 1 - 2 Years £16,610 £31,500 £26,700 £28,000 8 3 - 5 Years £25,000 £60,000 £38,000 £35,000 12 6 - 9 Years £28,000 £49,000 £38,500 £28,000 2 10 - 15 Years £40,000 £40,000 £40,000 £40,000 1 15+ Years £0 £0 £0 £0
  36. 36. London Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year £21,000 £22,000 £21,500 £21,000 2 1 - 2 Years £26,000 £31,150 £29,000 £29,000 5 3 - 5 Years £30,500 £60,000 £46,200 £47,500 7 6 - 9 Years £0 £0 £0 £0 10 - 15 Years £0 £0 £0 £0 15+ Years £0 £0 £0 £0
  37. 37. Non-London Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year £18,000 £27,000 £22,500 £18,000 2 1 - 2 Years £16,610 £29,000 £23,900 £23,000 6 3 - 5 Years £25,000 £42,500 £33,500 £33,000 11 6 - 9 Years £28,000 £49,000 £35,660 £30,000 3 10 - 15 Years £40,000 £40,000 £40,000 £40,000 1 15+ Years £0 £0 £0 £0
  38. 38. Female Salary in UK Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year £0 £0 £0 £0 1 - 2 Years £0 £0 £0 £0 3 - 5 Years £25,000 £38,000 £29,400 £26,000 4 6 - 9 Years £0 £0 £0 £0 10 - 15 Years £0 £0 £0 £0 15+ Years £0 £0 £0 £0
  39. 39. Male Salary in UK Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year £18,000 £27,000 £22,000 £21,000 4 1 - 2 Years £16,610 £31,150 £26,000 £26,000 10 3 - 5 Years £30,000 £60,000 £41,000 £41,000 14 6 - 9 Years £28,000 £49,000 £35,660 £30,000 3 10 - 15 Years £40,000 £40,000 £40,000 £40,000 1 15+ Years £0 £0 £0 £0
  40. 40. Canada
  41. 41. Important Notes Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 responses
  42. 42. Demographics + Other Data: Canada Where Do You Work? Total Client/Brand 7 Agency 12 Self-employed/Freelancer 1 Other 0 Gender Total Female 5 Male 15 Non-Binary 0 Prefer Not To Say 0 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 20 16 11 6 4 3 12 6 Numbers are total respondents who answered the question.
  43. 43. Canada Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $34,500 $42,000 $38,250 $34,500 2 1 - 2 Years $34,200 $60,000 $44,800 $35,000 4 3 - 5 Years $27,000 $85,000 $61,900 $63,000 10 6 - 9 Years $60,000 $82,000 $71,000 $60,000 2 10 - 15 Years $81,000 $100,000 $90,500 $81,000 2 15+ Years $0 $0 $0 $0
  44. 44. Company Size Salary in Canada Company Size Minimum Salary Max Salary Average Median # of Responses 1 - 10 Employees $27,000 $60,000 $41,150 $34,500 5 11 - 50 Employees $35,000 $100,000 $61,800 $57,500 8 51 - 200 Employees $42,000 $81,000 $64,300 $70,000 3 201 - 500 Employees $85,000 $85,000 $85,000 $85,000 1 501 - 1,000 $70,000 $70,000 $70,000 $70,000 1 1,001 - 5,000 $0 $0 $0 $0 5,000+ Employees $68,000 $82,000 $75,000 $68,000 2
  45. 45. Client/Brand Salary in Canada Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $42,000 $42,000 $42,000 $42,000 1 1 - 2 Years $0 $0 $0 $0 3 - 5 Years $48,900 $85,000 $68,400 $70,000 5 6 - 9 Years $0 $0 $0 $0 10 - 15 Years $81,000 $81,000 $81,000 $81,000 1 15+ Years $0 $0 $0 $0
  46. 46. Agency Salary in Canada Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $34,500 $34,500 $34,500 $34,500 1 1 - 2 Years $34,200 $60,000 $44,800 $35,000 4 3 - 5 Years $50,000 $80,000 $62,600 $57,500 4 6 - 9 Years $60,000 $82,000 $71,000 $60,000 2 10 - 15 Years $100,000 $100,000 $100,000 $100,000 1 15+ Years $0 $0 $0 $0
  47. 47. Female Salary in Canada Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $0 $0 $0 $0 1 - 2 Years $35,000 $35,000 $35,000 $35,000 1 3 - 5 Years $27,000 $70,000 $49,000 $50,000 3 6 - 9 Years $0 $0 $0 $0 10 - 15 Years $100,000 $100,000 $100,000 $100,000 1 15+ Years $0 $0 $0 $0
  48. 48. Male Salary in Canada Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $34,500 $42,000 $38,200 $34,500 2 1 - 2 Years $34,200 $60,000 $48,100 $50,000 3 3 - 5 Years $48,900 $85,000 $67,500 $68,000 7 6 - 9 Years $60,000 $82,000 $71,000 $60,000 2 10 - 15 Years $81,000 $81,000 $81,000 $81,000 1 15+ Years $0 $0 $0 $0
  49. 49. Australia & New Zealand
  50. 50. Important Notes Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 responses
  51. 51. Quick Note Converted the NZD salaries into AUD, so we can get more responses for this end of the world
  52. 52. Demographics + Other Data: Australia & New Zealand Where Do You Work? Total Client/Brand 3 Agency 10 Self-employed/Freelancer 1 Other 0 Gender Total Female 2 Male 12 Non-Binary 0 Prefer Not To Say 0 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 13 9 8 5 1 0 9 4 Numbers are total respondents who answered the question.
  53. 53. Australia & New Zealand Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $48,000 $55,000 $51,500 $48,000 2 1 - 2 Years $37,300 $65,300 $58,150 $65,000 4 3 - 5 Years $55,600 $100,000 $79,300 $85,000 6 6 - 9 Years $120,000 $180,000 $150,000 $120,000 2 10 - 15 Years $0 $0 $0 $0 15+ Years $0 $0 $0 $0
  54. 54. Company Size Salary in Australia & NZ Company Size Minimum Salary Max Salary Average Median # of Responses 1 - 10 Employees $65,000 $180,000 $103,300 $65,000 3 11 - 50 Employees $48,000 $100,000 $70,400 $65,300 7 51 - 200 Employees $55,600 $55,600 $55,600 $55,600 1 201 - 500 Employees $37,500 $120,000 $78,650 $37,500 2 501 - 1,000 $92,000 $92,000 $92,000 $92,000 1 1,001 - 5,000 $0 $0 $0 $0 5,000+ Employees $0 $0 $0 $0
  55. 55. Agency Salary in Australia & NZ Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $48,000 $55,000 $51,500 $48,000 2 1 - 2 Years $37,300 $65,000 $55,800 $65,000 3 3 - 5 Years $55,600 $100,000 $76,000 $79,300 5 6 - 9 Years $0 $0 $0 $0 10 - 15 Years $0 $0 $0 $0 15+ Years $0 $0 $0 $0
  56. 56. Female Salary in Australia & NZ Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $0 $0 $0 $0 1 - 2 Years $65,000 $65,000 $65,000 $65,000 1 3 - 5 Years $55,600 $55,600 $55,600 $55,600 1 6 - 9 Years $0 $0 $0 $0 10 - 15 Years $0 $0 $0 $0 15+ Years $0 $0 $0 $0
  57. 57. Male Salary in Australia & NZ Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year $48,000 $55,000 $51,500 $48,000 2 1 - 2 Years $39,500 $69,500 $58,000 $65,000 3 3 - 5 Years $60,000 $100,000 $83,300 $79,300 5 6 - 9 Years $120,000 $180,000 $150,000 $120,000 2 10 - 15 Years $0 $0 $0 $0 15+ Years $0 $0 $0 $0
  58. 58. Europe
  59. 59. Important Notes Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher All salaries are in EURO Years experience is just in paid For city results: only used cities that had at least 10 responses
  60. 60. Quick Note Aggregated responses for anyone paid in EURO: Netherlands = 5 responses Germany = 4 responses Ireland = 2 responses France =2 responses
  61. 61. Demographics + Other Data: Europe W/O UK Data Where Do You Work? Total Client/ Brand 8 Agency 7 Self-employed/Freelancer 2 Other 1 Gender Total Female 0 Male 18 Non-Binary 0 Prefer Not To Say 0 What Platforms Do You Work On? AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic 15 10 10 2 0 0 5 5 Numbers are total respondents who answered the question.
  62. 62. Europe Years Exps. In Paid Minimum Salary Max Salary Average Median # of Responses Under 1 Year €12,400 €35,000 €26,850 €30,000 4 1 - 2 Years €14,400 €43,800 €26,800 €19,000 4 3 - 5 Years €23,800 €72,000 €42,300 €41,000 7 6 - 9 Years €60,000 €100,000 €76,700 €70,000 3 10 - 15 Years €0 €0 €0 €0 15+ Years €0 €0 €0 €0
  63. 63. Rest Of The World
  64. 64. Important Notes Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher All salaries are in the local currency for that country Years experience is just in paid For city results: only used cities that had at least 10 responses
  65. 65. Quick Note These are outlier countries we didn’t get enough response for this year but I wanted to show something for them.
  66. 66. Denmark Years Exps. In Paid Where They Work Company Size Salary # of Responses 3 - 5 Years Agency 5,000+ 50,000 1 3 - 5 Years Client/Brand 201 - 500 95,000 1
  67. 67. Israel Years Exps. In Paid Where They Work Company Size Salary # of Responses Under 1 Year Client/Brand 201- 500 63,700 1 1 - 2 Years Client/Brand 1001 - 5001 155,300 1 3 - 5 Years Agency 51 - 200 216,000 1 10 - 15 Years Client/Brand 51 - 200 52,000 1
  68. 68. Poland Years Exps. In Paid Where They Work Company Size Salary # of Responses 3 - 5 Years Agency 11 - 50 100,000 1 Sweden Years Exps. In Paid Where They Work Company Size Salary # of Responses 1 - 2 Years Client/Brand 51 - 200 40,000 1 3 - 5 Years Agency 1 - 10 43,000 1
  69. 69. Turkey Years Exps. In Paid Where They Work Company Size Salary # of Responses 1 - 2 Years Agency 1 - 10 33,000 1 3 - 5 Years Agency 11 - 50 97,000 1
  70. 70. Other Country Years Exps. In Paid Where they work? Salary # of Responses Chile 1 - 2 Years Agency 9,600,000.00 1 Guatemala Less Than 1 Year Client/Brand 180,000.00 1 Honduras 3 - 5 Years Client/Brand 33,150.00 1 India 3 - 5 Years Agency 16,000.00 1 Morocco 1 - 2 Years Agency 65,000.00 1
  71. 71. Other Country Years Exps. In Paid Where they work? Salary # of Responses Norway 6 - 9 Years Client/Brand 85,000.00 1 Philippines 3 - 5 Years Client/Brand 450,000.00 1 Switzerland 1 - 2 Years Agency 100,000.00 1
  72. 72. Thank You! Please Share With Your Network.
  73. 73. The End

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