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Leveraging Facebook
June 11, 2010
Search Engine Strategies 2010 Toronto
Toronto, Ontario, Canada
By Duane Brown
Agenda
Approach
Facebook vs Others
What’s Left?
The Future
Approach
Approach
Business Objectives
Approach
Evaluate
Fickr Image:
www.flickr.com/photos/25851534@N03/3484764591
Approach
Listening Platform
Radian6 or Sysomos
KnowEm or Social Mention
Fickr Image:
www.flickr.com/photos/69108241@N00/51...
Approach
The Three C’s
Fickr Image:
www.flickr.com/photos/66606673@N00/429154325
Approach
comScore & Nielsen
Fickr Image:
www.flickr.com/photos/22498907@N02/2762493879
Approach
Assemble Data
Touch Point
Fickr Image:
www.flickr.com/photos/mudron/4189882152/
Approach
Integrate & Implement
Fickr Image:
www.flickr.com/photos/40997866@N05/4052969929
Approach
Measure
Facebook vs Others
Facebook vs Others
Privacy
Consumer Data
Your Mama
Facebook vs Others
Click-through Rate
Keywords
Facebook vs Others
Branding
CPC vs CPM
On vs Offsite
Facebook vs Others
Facebook Pages
Landing Page Tab
Facebook vs Others
Facebook Connect
30 - 50% Increase
Data Ownership (the real
issue)
Charging Money
What’s Left?
Facebook vs Others
Niche
Big Fish, Little Pond
Focus, Focus, Focus
Facebook vs Others
JesusTV*
PetTube, That’s How
TeacherTube **
The Future
The Future
Growth Stalling
North America Mature
IPO & Revenue
The Future
Backlash vs Regulatory
Firestorm
The Future
The Next Facebook
The End
Any Questions?
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Leveraging Facebook To Market Your Brand

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My presentation from Search Engines Strategies Toronto 2010. A look at how to a digital marketing audit, some areas to watch out if you plan to market on Facebook and the future, which is already here.

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Leveraging Facebook To Market Your Brand

  1. 1. Leveraging Facebook June 11, 2010 Search Engine Strategies 2010 Toronto Toronto, Ontario, Canada
  2. 2. By Duane Brown
  3. 3. Agenda Approach Facebook vs Others What’s Left? The Future
  4. 4. Approach
  5. 5. Approach Business Objectives
  6. 6. Approach Evaluate Fickr Image: www.flickr.com/photos/25851534@N03/3484764591
  7. 7. Approach Listening Platform Radian6 or Sysomos KnowEm or Social Mention Fickr Image: www.flickr.com/photos/69108241@N00/514465052
  8. 8. Approach The Three C’s Fickr Image: www.flickr.com/photos/66606673@N00/429154325
  9. 9. Approach comScore & Nielsen Fickr Image: www.flickr.com/photos/22498907@N02/2762493879
  10. 10. Approach Assemble Data Touch Point Fickr Image: www.flickr.com/photos/mudron/4189882152/
  11. 11. Approach Integrate & Implement Fickr Image: www.flickr.com/photos/40997866@N05/4052969929
  12. 12. Approach Measure
  13. 13. Facebook vs Others
  14. 14. Facebook vs Others Privacy Consumer Data Your Mama
  15. 15. Facebook vs Others Click-through Rate Keywords
  16. 16. Facebook vs Others Branding CPC vs CPM On vs Offsite
  17. 17. Facebook vs Others Facebook Pages Landing Page Tab
  18. 18. Facebook vs Others Facebook Connect 30 - 50% Increase Data Ownership (the real issue) Charging Money
  19. 19. What’s Left?
  20. 20. Facebook vs Others Niche Big Fish, Little Pond Focus, Focus, Focus
  21. 21. Facebook vs Others JesusTV* PetTube, That’s How TeacherTube **
  22. 22. The Future
  23. 23. The Future Growth Stalling North America Mature IPO & Revenue
  24. 24. The Future Backlash vs Regulatory Firestorm
  25. 25. The Future The Next Facebook
  26. 26. The End Any Questions?

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