Keynote at CIKM 2013 Workshop on Data-driven User Behavioral Modelling and Mining from Social Media
Social Search in a Professional Context
Daniel Tunkelang (LinkedIn)
Social networks bring a new dimension to search. Instead of looking for web pages or text documents, LinkedIn members search a world of entities connected by a rich graph of relationships. Search is a fundamental part of the LinkedIn ecosystem, as it helps our members find and be found. Unlike most search applications, LinkedIn's search experience is highly personalized: two LinkedIn members performing the same search query are likely to see completely different results. Delivering the right results to the right person depends on our ability to leverage our each member's unique professional identity and network. In this talk, I'll describe the kinds of search behavior we see on LinkedIn, and some of the approaches we've taken to help our members address their information needs.