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Lsc 440 f12 11 1-12 intro to dragonfly

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Lsc 440 f12 11 1-12 intro to dragonfly

  1. 1. © Dragonfly Effect©The Dragonfly Effect
  2. 2. First, think small, stayfocused.
  3. 3. Observe your audience& know them then …
  4. 4. Focus + GET:Some structure to the chaos Grab Engage Take attention action• Make message • Funnel traffic • Clear call to bold, crisp, & to a single action in all human destination communication (K.I.S.S.)• Use MANY • Be personally channels meaningful • Track metrics & collective impact
  5. 5. Then we strategicallyleverage
  6. 6. Social Media & Web 2.0
  7. 7. Social Media Education Widgets How to Videos Blogs Video Fliers Web LinksPledge Lists Viral Email Literature Donor Orgs STRATEGY Facebook Celebrities Instant Mass-Micro Brand Mobilization Corporate Drives Public Relations Homes Temples Magazine TV Telemarketing Clubs / Lounges Universities Newspapers Posters Local Events Traditional Media Registration AWARENESS ACTION
  8. 8. First develop a clear goal andknow your audience.There is elegance in simplicity.There is power in knowing!
  9. 9. Goal: Decrease Meth Use. Need to “unsell” it!Observations: target audience too old, they don’t trust adults, they don’t want to hear from adults.
  10. 10. 1. Develop a clear goal and know your audiece.There is elegance in simplicity.
  11. 11. 2. Act, then think. (Reverse therules)Maintain a deep bias for action.Resist the temptation to have amaster plan before taking thefirst step.
  12. 12. 3. Tell a good (truthful)story.Tell stories to connect withhuman emotion. Develop theright voice, and strike abond.
  13. 13. 4. Design an architecture for collaboration.Enable others to contribute -allow the army to self-enroll,and let soldiers to choosetheir own weapons.
  14. 14. 5. Focus on empowermentmarketing*Empower people to marketyour organization and itscause.* Sundeep Ahuja – http://thesunrising.com/empowerment-marketing/
  15. 15. Purpose…revealed.State ranked #5 for meth usebefore, now is #39Teen meth used decreased by 63%Adult meth used decreased by 72%Meth related crime dropped 62%
  16. 16. Your biggest asset is aclear mind and a verylarge idea.
  17. 17. Find the ignition pointof a chain reaction,and go ignite it.
  18. 18. © Dragonfly Effect©The Dragonfly Effect
  19. 19. FOCUS © Dragonfly Effect ©The Dragonfly Effect
  20. 20. © Dragonfly Effect• • • • •
  21. 21. GRAB ATTENTION © Dragonfly Effect©The Dragonfly Effect
  22. 22. •• © Dragonfly Effect•• ©The Dragonfly Effect
  23. 23. © Dragonfly Effect ENGAGE©The Dragonfly Effect
  24. 24. •• © Dragonfly Effect•• ©The Dragonfly Effect
  25. 25. © Dragonfly Effect©The Dragonfly Effect
  26. 26. © Dragonfly EffectTAKE ACTION ©The Dragonfly Effect
  27. 27. •• © Dragonfly Effect•• ©The Dragonfly Effect
  28. 28. FOCUS GRAB ATTENTION © Dragonfly EffectTAKE ACTION ENGAGE ©The Dragonfly Effect
  29. 29. FOCUS GRAB ATTENTION © Dragonfly EffectTAKE ACTION ENGAGE ©The Dragonfly Effect
  30. 30. © Dragonfly Effect
  31. 31. • Will be handed out next Tuesday 11/6• Will be due on Tuesday 11/13 (hand in at the start of class)
  32. 32. Grading for group projects (next Tuesday)Group projects compilation update (next week)
  33. 33. • Madison Fire Department (Madison, WI)• Red and White Hunger Fight (Madison, WI)• Outwards (Vail, Colorado)• Digital Studies Certificate (Madison, WI)• Community Resiliency Project (Iowa)• Aldo Leopold Foundation (Baraboo, WI)• Become a Hero / Be a Donor (Califorina)
  34. 34. © Dragonfy Effect• • •

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