LSC 432: Jam Session #3Establishing the Why and the How of Social Media Plans                     Don Stanley             ...
Targets1.   Getting Started2.   Topics Discussion3.   Blog Tools Discussion4.   Connecting with Stanford Smith, reviewing ...
RU Expert Enough?  Content Saturation Index                  DON STANLEY | @3rhinomedia | Spring 2013
RU Expert Enough? "If you wish to persuade me,            you must       think my thoughts,      feel my feelings, and    ...
Topic DiscussionLarge Group 1st : Doug Johnson, OthersSmall Group 2nd                                         DON STANLEY ...
Topic DiscussionLarge Group 1st : Doug Johnson exampleSmall Group Breakout Discussions                                    ...
Blogging OptionsWordpressBloggerTumblrOthers            DON STANLEY | @3rhinomedia | Spring 2013
Homework • Complete Minute #2 and Minute #3 homework   from Stanford Smith’s 7 Minute Blog Strategy.   Print and bring to ...
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Social Media Marketing/Personal Branding Class 3

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Today we continued digging into our content topics. We discussed CSI "Content Saturation Index" and discussed the importance of speaking to an focused audience (remember the Cicero quote?). If you aren't a member of your target audience be an expert detective to uncover what the key passion points are, what the jargon is and how you can connect in a genuine way.

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Social Media Marketing/Personal Branding Class 3

  1. 1. LSC 432: Jam Session #3Establishing the Why and the How of Social Media Plans Don Stanley 3Rhino Media | UW-Madison www.3rhinomedia.com www.lsc.wisc.edu don@3rhinomedia.com 608 561 7097 DON STANLEY | @3rhinomedia | Spring 2013
  2. 2. Targets1. Getting Started2. Topics Discussion3. Blog Tools Discussion4. Connecting with Stanford Smith, reviewing his site and preparing questions DON STANLEY | @3rhinomedia | Spring 2013
  3. 3. RU Expert Enough? Content Saturation Index DON STANLEY | @3rhinomedia | Spring 2013
  4. 4. RU Expert Enough? "If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." DON STANLEY | @3rhinomedia | Spring 2013
  5. 5. Topic DiscussionLarge Group 1st : Doug Johnson, OthersSmall Group 2nd DON STANLEY | @3rhinomedia | Spring 2013
  6. 6. Topic DiscussionLarge Group 1st : Doug Johnson exampleSmall Group Breakout Discussions DON STANLEY | @3rhinomedia | Spring 2013
  7. 7. Blogging OptionsWordpressBloggerTumblrOthers DON STANLEY | @3rhinomedia | Spring 2013
  8. 8. Homework • Complete Minute #2 and Minute #3 homework from Stanford Smith’s 7 Minute Blog Strategy. Print and bring to class. • SET UP YOUR BLOG: Begin working on your about page for your blog • Prepare questions for Stanford Smith joining up. Tweet questions to him @pushingsocial • Do you want to have your own domain name and hosting? DON STANLEY | @3rhinomedia | Spring 2013

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