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SWOT Analysis - PowerPoint Template

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SWOT analysis is a strategic planning framework used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or business initiative. Includes instructional and template slides.

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SWOT Analysis - PowerPoint Template

  1. 1. PowerPoint Diagram Pack SWOT Analysis SWOT analysis is a strategic planning framework used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or business initiative. Includes instructional and template slides. <ul><li>Check out our site for all your PowerPoint needs! </li></ul><ul><li>http://learnppt.com – Find our ebook on creating effective and professional presentations. Covers basic to advanced concepts, including storyboarding, diagramming, and the Consulting Presentation Framework. </li></ul><ul><li>http://learnppt.com/powerpoint -- Shop our catalog of Diagram Packs. We try to add more Packs monthly. All of our diagrams are professionally designed by ex-management consultants from top firms. </li></ul>Strengths <ul><li>… </li></ul><ul><li>… </li></ul><ul><li>… </li></ul>Opportunities Weaknesses Threats <ul><li>… </li></ul><ul><li>… </li></ul><ul><li>… </li></ul><ul><li>… </li></ul><ul><li>… </li></ul><ul><li>… </li></ul><ul><li>… </li></ul><ul><li>… </li></ul><ul><li>… </li></ul>xxx
  2. 2. SWOT Analysis – Introduction <ul><li>The SWOT (Strengths-Weaknesses/ Opportunities and Threats) analysis is one of the earliest strategy frameworks: </li></ul><ul><ul><li>Developed in the 1960s at Harvard Business School by Learned, Christensen, Andrews, and Guth. </li></ul></ul><ul><ul><li>Gives basic directions for structuring strategic analysis. </li></ul></ul><ul><li>The underlying theory is that assessment of competitive position should combine both an external and an internal analysis: </li></ul>What It Is Why We Use It Strengths & Limitations Internal Assessment External Assessment <ul><li>Weaknesses </li></ul><ul><li>Strengths </li></ul><ul><li>Opportunities </li></ul><ul><li>Threats </li></ul>Strategic Choices <ul><li>Derives insight into a company’s competitive position. </li></ul><ul><li>Strengths: </li></ul><ul><ul><li>Provides a good summary. </li></ul></ul><ul><ul><li>Efficient for expository purpose. </li></ul></ul><ul><li>Limitations: </li></ul><ul><ul><li>Needs to be compared to how industries create value i.e. what are the industry CSFs </li></ul></ul><ul><ul><li>Better as a facilitative tool than analytic </li></ul></ul><ul><ul><li>Client has often already done this analysis </li></ul></ul>THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  3. 3. SWOT Analysis – Definitions <ul><li>Relying on findings from related analytics, produce an overview of: </li></ul><ul><li>The company’s strengths and weaknesses, regarding in particular: </li></ul><ul><ul><li>Value chain </li></ul></ul><ul><ul><li>Financials </li></ul></ul><ul><ul><li>Organization </li></ul></ul><ul><ul><li>Capabilities </li></ul></ul><ul><ul><li>Portfolio </li></ul></ul><ul><li>Opportunities/threats in the industry, focusing in particular on: </li></ul><ul><ul><li>Competitors moves (past/current/forecasted) </li></ul></ul><ul><li>Prioritize each element after validation with industry experts: </li></ul><ul><li>Greatest strengths and opportunities </li></ul><ul><li>Most important weaknesses and threats </li></ul>1 2 DEFINITIONS STEPS TO CREATE MATRIX S W O T THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ External elements in the environment that could cause trouble for the business Threats External chances to make greater sales or profits in the environment Opportunities Characteristics that place the firm at a disadvantage relative to others Weaknesses Characteristics of the business or team that give it an advantage over others in the industry Strengths
  4. 4. SWOT Analysis – Illustrative Output Company: A THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Strengths Weaknesses Opportunities Threats <ul><li>2 strong products </li></ul><ul><li>Dynamic management team </li></ul><ul><li>High production costs </li></ul><ul><li>Geographical position </li></ul><ul><li>Growing Asian markets </li></ul><ul><li>Diversification into service </li></ul><ul><ul><li>Increasing demand for service </li></ul></ul><ul><li>Competition in ex-USSR </li></ul>
  5. 5. SWOT Analysis – Strategic Options by Quadrant THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Opportunities Threats <ul><li>ST strategies </li></ul><ul><ul><li>Leverage strengths to neutralize or reduce environmental threats </li></ul></ul><ul><ul><li>Use of relationships to influence environmental conditions </li></ul></ul><ul><li>SO strategies </li></ul><ul><ul><li>Perception of opportunities using the strengths </li></ul></ul><ul><ul><li>Expansions/ investments </li></ul></ul><ul><ul><li>Use of trends via existing resources </li></ul></ul><ul><li>WT strategies </li></ul><ul><ul><li>Reduce weaknesses to mitigate threats </li></ul></ul><ul><ul><li>Disinvestment strategies </li></ul></ul><ul><li>WO strategies </li></ul><ul><ul><li>Reduction of company weaknesses to use opportunities </li></ul></ul><ul><ul><li>For example, reduction of own bureaucracy (weakness) to be more responsive and use market opportunities </li></ul></ul>Strength Weaknesses
  6. 6. SWOT Analysis – Top Tips Potential Insights <ul><li>Analytic key to obtain a quick grasp of the company’s position in its industry: </li></ul><ul><ul><li>Highlight areas for development. </li></ul></ul>Hints and Pitfalls <ul><li>Do: </li></ul><ul><ul><li>Start by defining the market and boundaries. </li></ul></ul><ul><ul><li>Access all client data. </li></ul></ul><ul><ul><li>Call market research firms for free contents pages of their reports. </li></ul></ul><ul><ul><li>Focus on trends (what's changing? why?) </li></ul></ul><ul><ul><li>Limit the number of elements in each section (max 5) </li></ul></ul>Data Sources <ul><li>Competitors analysis sources. </li></ul><ul><li>Client’s market research data. </li></ul><ul><li>Market research firms. </li></ul><ul><li>Focused market interviews. </li></ul><ul><li>Database searches. </li></ul>Related Analytics <ul><li>Porter’s five forces </li></ul><ul><li>PEST </li></ul><ul><li>Competitors comparison </li></ul><ul><li>Capabilities analysis </li></ul><ul><li>Value chain </li></ul><ul><li>Financial/ratio analysis </li></ul><ul><li>Break-even analysis </li></ul><ul><li>Scenario modeling </li></ul>THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  7. 7. END OF PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
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