Trade Show Trends That Impact Convention Sales Professionals BY DANICA TORMOHLEN,   contributing editor danicat@tradeshowe...
<ul><ul><ul><li>Section I:   Your Industry </li></ul></ul></ul><ul><ul><ul><li>Section II:   Your Customers </li></ul></ul...
<ul><ul><ul><li>TSE Dashboard: </li></ul></ul></ul><ul><ul><ul><li>Monthly Trade Show Metrics </li></ul></ul></ul>Source: ...
Source: Trade Show Executive, February 2012
<ul><ul><ul><li>TSE Trending & Spending Forecast: </li></ul></ul></ul>Source: Trade Show Executive, February 2012
<ul><ul><ul><li>The year-on-year growth of attendees accelerated to  3.7% in Q3 2011  from 1.0% in Q2 2011 followed closel...
<ul><ul><ul><li>Overall, the exhibition industry outperformed the economy in the first three quarters of  2011. U.S. GDP g...
<ul><ul><ul><li>Four out of 10  executives indicate they are participating in the same number of exhibitions today as they...
Source: The Economic Significance of Meetings to the U.S. Economy, Convention Industry Council (CIC), 2011 <ul><ul><ul><li...
<ul><ul><ul><li>Section I:   Your Industry </li></ul></ul></ul><ul><ul><ul><li>Section II:   Your Customers </li></ul></ul...
<ul><ul><ul><li>Top 10 Gold 100 Shows </li></ul></ul></ul><ul><ul><ul><li>By Independent Organizer </li></ul></ul></ul>1. ...
<ul><ul><ul><li>Top 10 Gold 100 Shows </li></ul></ul></ul><ul><ul><ul><li>Managed by Associations </li></ul></ul></ul>1.  ...
*Represents a tie for fourth place Source: Trade Show Executive ’s Gold 100 directory, 2011 <ul><ul><ul><li>Leading Months...
<ul><ul><ul><li>Leading Months </li></ul></ul></ul><ul><ul><ul><li>For the Fastest 50 </li></ul></ul></ul>Month  No. of Sh...
<ul><ul><ul><li>Top 10 Fastest 50 Shows </li></ul></ul></ul><ul><ul><ul><li>By Percentage of Growth </li></ul></ul></ul>Ra...
<ul><ul><ul><li>of show managers were actively or passively seeking new venues. </li></ul></ul></ul>Source: Simmons Market...
<ul><ul><ul><li>Outlook for Shows </li></ul></ul></ul><ul><ul><ul><li>By Industry 2011-2013 </li></ul></ul></ul>Industry  ...
Industry  2011 2012 2013 Building, Construction, Home & Repair Industrial, Heavy Machinery, & Finished Outputs Communicati...
<ul><ul><ul><li>Section I:   Your Industry </li></ul></ul></ul><ul><ul><ul><li>Section II:   Your Customers </li></ul></ul...
<ul><ul><ul><li>Convention centers in  the U.S. and Canada feature  63.5 million SF   of prime exhibit space  and  17.4 mi...
<ul><ul><ul><li>TSE ’s 2011 directory of the  World’s Top Convention Centers  (WTCC) ranks 297 convention centers in North...
Source: Trade Show Executive ’s Gold 100 directory, 2011 <ul><ul><ul><li>Leading Host Cities </li></ul></ul></ul><ul><ul><...
*Represents a tie for second place ‡ Represents a tie for third place Source: Trade Show Executive ’s Directory of the 50 ...
<ul><ul><ul><li>Top Ten U.S. Convention Centers </li></ul></ul></ul><ul><ul><ul><li>By Amount of Prime Exhibit Space </li>...
<ul><ul><ul><li>Top 20 Cities </li></ul></ul></ul><ul><ul><ul><li>In North America: United States, Canada and Mexico </li>...
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Cspi Presentation.Trade Show Executive Final

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Presentation on Trade Show Trends by Danica Tormohlen, contributing editor of Trade Show Executive. Presented at the Convention Sales Professionals International (CSPI) Annual Conference on Feb. 27, 2012 in Washington DC.

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Cspi Presentation.Trade Show Executive Final

  1. 1. Trade Show Trends That Impact Convention Sales Professionals BY DANICA TORMOHLEN, contributing editor danicat@tradeshowexecutive.com | (816) 803-8103 | Twitter: @DanicaTormohlen
  2. 2. <ul><ul><ul><li>Section I: Your Industry </li></ul></ul></ul><ul><ul><ul><li>Section II: Your Customers </li></ul></ul></ul><ul><ul><ul><li>Section III: Your Competition </li></ul></ul></ul>Trade Show Trends That Impact Convention Sales Professionals
  3. 3. <ul><ul><ul><li>TSE Dashboard: </li></ul></ul></ul><ul><ul><ul><li>Monthly Trade Show Metrics </li></ul></ul></ul>Source: Trade Show Executive, February 2012
  4. 4. Source: Trade Show Executive, February 2012
  5. 5. <ul><ul><ul><li>TSE Trending & Spending Forecast: </li></ul></ul></ul>Source: Trade Show Executive, February 2012
  6. 6. <ul><ul><ul><li>The year-on-year growth of attendees accelerated to 3.7% in Q3 2011 from 1.0% in Q2 2011 followed closely by an increase in exhibitors of 3.6% in Q3 2011 , compared to 0.5% in Q2 2011. The growth of inflation adjusted revenues also accelerated to 1.4% to total $2.56 billion from a year-on-year decline of 0.1%. The only metric to report a slight deceleration in growth was net square feet, which gained 1.9% in Q3 2011 , compared to 2.8% at the mid-year mark. </li></ul></ul></ul>Source: CEIR, December 2011
  7. 7. <ul><ul><ul><li>Overall, the exhibition industry outperformed the economy in the first three quarters of 2011. U.S. GDP grew 1.5%, compared with 2.6% growth for the exhibition industry in the first three quarters of 2011. </li></ul></ul></ul>Source: CEIR, December 2011
  8. 8. <ul><ul><ul><li>Four out of 10 executives indicate they are participating in the same number of exhibitions today as they did several years ago. Looking out to the next several years, 85% of executives say the number of exhibitions will hold to current levels (60%) or will increase (25%). </li></ul></ul></ul>Source: CEIR, November 2011
  9. 9. Source: The Economic Significance of Meetings to the U.S. Economy, Convention Industry Council (CIC), 2011 <ul><ul><ul><li>Conventions and trade shows accounted for nearly half of the $263 billion in direct spending on business meetings in the U.S. during 2009. The trade show sector alone generated more than $33.7 billion in direct spending . </li></ul></ul></ul>
  10. 10. <ul><ul><ul><li>Section I: Your Industry </li></ul></ul></ul><ul><ul><ul><li>Section II: Your Customers </li></ul></ul></ul><ul><ul><ul><li>Section III: Your Competition </li></ul></ul></ul>Trade Show Trends That Impact Convention Sales Professionals
  11. 11. <ul><ul><ul><li>Top 10 Gold 100 Shows </li></ul></ul></ul><ul><ul><ul><li>By Independent Organizer </li></ul></ul></ul>1. SEMA Show by ConvExx 2. MAGIC - August by Advanstar Communications Inc. 3. MAGIC - February by Advanstar Communications Inc. 4. GIE+EXPO by Sellers Expositions 5. Mid-America Trucking Show by Exhibit Management Associates, Inc. 6. SHOT Show by Reed Exhibitions 7. ASD Las Vegas - August by Nielsen 8. ASD Las Vegas - February by Nielsen 9. World of Concrete by Hanley Wood Exhibitions 10. National Hardware Show and Lawn & Garden World by Reed Exhibitions Source: Trade Show Executive ’s Gold 100 directory, 2011
  12. 12. <ul><ul><ul><li>Top 10 Gold 100 Shows </li></ul></ul></ul><ul><ul><ul><li>Managed by Associations </li></ul></ul></ul>1. 2010 International CES by Consumer Electronics Association 2. International Manufacturing Technology Show by AMT 3. PACK EXPO International by Packaging Machinery Manufacturers Institute 4. RECon, The Global Retail Real Estate Convention by Int ’l Council of Shopping Centers 5. Annual National RV Trade Show by Recreation Vehicle Industry Association 6. NAB Show by National Association of Broadcasters 7. Florida RV SuperShow by Florida RV Trade Association 8. International Home + Housewares Show by International Housewares Association 9. Offshore Technology Conference by Society of Petroleum Engineers 10. International Builders ’ Show by National Association of Home Builders Source: Trade Show Executive ’s Gold 100 directory, 2011
  13. 13. *Represents a tie for fourth place Source: Trade Show Executive ’s Gold 100 directory, 2011 <ul><ul><ul><li>Leading Months </li></ul></ul></ul><ul><ul><ul><li>For the Gold 100 </li></ul></ul></ul>Month No. of Shows Share of Market January 16 16% February 14 14% October 13 13% March* 11 11% November* 11 11%
  14. 14. <ul><ul><ul><li>Leading Months </li></ul></ul></ul><ul><ul><ul><li>For the Fastest 50 </li></ul></ul></ul>Month No. of Shows Share of Market August 9 18% November 8 16% February 7 14% October 6 12% July 5 10% Source: Trade Show Executive ’s Fastest 50 directory, 2011
  15. 15. <ul><ul><ul><li>Top 10 Fastest 50 Shows </li></ul></ul></ul><ul><ul><ul><li>By Percentage of Growth </li></ul></ul></ul>Ranking/Show Name/Show Organizer % of Growth 1. MRket (Business Journals Inc.) 147.0% 2. Las Vegas Market – Winter (World Market Center Las Vegas) 123.2% 3. ITEXPO West (Technology Marketing Corporation) 90.0% 4. Moda Las Vegas (Business Journals Inc.) 88.0% 5. Texworld USA – Summer Edition (Messe Frankfurt Inc.) 87.4% 6. Conference for the Advancement of Math Teaching (CAMT) 77.8% 7. ATA Annual Int ’l Meeting & Exposition (American Telemedicine Assn.) 68.1% 8. All Baby & Child Educational Conference & Trade Show (Schur Mgmt.) 63.2% 9. ASD: Gift & Toy – March (Nielsen Expositions) 58.5% 10. The NBM Show – Charlotte (National Business Media Inc.) 55.6% Source: Trade Show Executive ’s Fastest 50 directory, 2011
  16. 16. <ul><ul><ul><li>of show managers were actively or passively seeking new venues. </li></ul></ul></ul>Source: Simmons Market Research Bureau, New York, March 2007
  17. 17. <ul><ul><ul><li>Outlook for Shows </li></ul></ul></ul><ul><ul><ul><li>By Industry 2011-2013 </li></ul></ul></ul>Industry 2011 2012 2013 Business Services Consumer Goods/Retail Trade Discretionary Consumer Services Education Food Financial, Legal & Real Estate Government Source: CEIR Predict
  18. 18. Industry 2011 2012 2013 Building, Construction, Home & Repair Industrial, Heavy Machinery, & Finished Outputs Communications & IT Medical & Healthcare Raw Materials & Science Sporting Goods, Travel & Amusement Transportation <ul><ul><ul><li>Outlook for Shows </li></ul></ul></ul><ul><ul><ul><li>By Industry 2011-2013 </li></ul></ul></ul>Source: CEIR Predict
  19. 19. <ul><ul><ul><li>Section I: Your Industry </li></ul></ul></ul><ul><ul><ul><li>Section II: Your Customers </li></ul></ul></ul><ul><ul><ul><li>Section III: Your Competition </li></ul></ul></ul>Trade Show Trends That Impact Convention Sales Professionals
  20. 20. <ul><ul><ul><li>Convention centers in the U.S. and Canada feature 63.5 million SF of prime exhibit space and 17.4 million SF of meeting space. </li></ul></ul></ul>Source: Trade Show Executive ’s 2011 Directory of the World’s Top Convention Centers
  21. 21. <ul><ul><ul><li>TSE ’s 2011 directory of the World’s Top Convention Centers (WTCC) ranks 297 convention centers in North America. </li></ul></ul></ul>12 (or 4%) are in the Millionaires Club (1,000,000+ sf of prime exhibit space) 41 (or 14%) are Mega Facilities (350,000-999,999 sf) 120 (or 40%) are Mid-sized Facilities (100,000-349,999 sf) 124 (or 42%) are Small Centers (Less than 100,000 sf) <ul><ul><ul><li>4% </li></ul></ul></ul><ul><ul><ul><li>14% </li></ul></ul></ul><ul><ul><ul><li>42% </li></ul></ul></ul><ul><ul><ul><li>40% </li></ul></ul></ul>
  22. 22. Source: Trade Show Executive ’s Gold 100 directory, 2011 <ul><ul><ul><li>Leading Host Cities </li></ul></ul></ul><ul><ul><ul><li>For the Gold 100 </li></ul></ul></ul>City No. of Shows Share of Market Las Vegas, NV 25 25% Orlando, FL 16 16% Chicago, IL 12 12% Atlanta, GA 10 10% New York, NY 7 7%
  23. 23. *Represents a tie for second place ‡ Represents a tie for third place Source: Trade Show Executive ’s Directory of the 50 Fastest-Growing Trade Shows of 2010 <ul><ul><ul><li>Leading Host Cities </li></ul></ul></ul><ul><ul><ul><li>For the Fastest 50 </li></ul></ul></ul>City No. of Shows Share of Market Las Vegas, NV 12 24% New York, NY* 5 10% Orlando, FL* 5 10% Los Angeles, CA‡ 3 6% San Antonio, TX‡ 3 6%
  24. 24. <ul><ul><ul><li>Top Ten U.S. Convention Centers </li></ul></ul></ul><ul><ul><ul><li>By Amount of Prime Exhibit Space </li></ul></ul></ul>Ranking/Facility Prime Exhibit Space 1. McCormick Place (Chicago, IL) 2,600,000 sf 2. Orange County Convention Center (Orlando, FL) 2,100,000 sf 3. Las Vegas Convention Center (Las Vegas, NV) 1,984,755 sf 4. Georgia World Congress Center (Atlanta, GA) 1,400,000 sf 5.* Kentucky Exposition Center (Louisville, KY) 1,100,000 sf 6.* New Orleans Ernest N. Morial Convention Center (New Orleans, LA) 1,100,000 sf 7. Reliant Park (Houston, TX) 1,056,213 sf 8. International Exposition Center (I-X Center) (Cleveland, OH) 1,050,000 sf 9. Sands Expo & Convention Center/ 1,040,600 sf Venetian Resort Hotel Casino (Las Vegas, NV) 10. Dallas Convention Center (Dallas, TX) 1,018,942 sf Source: Trade Show Executive ’s Directory of the World’s Top Convention Centers, 2011
  25. 25. <ul><ul><ul><li>Top 20 Cities </li></ul></ul></ul><ul><ul><ul><li>In North America: United States, Canada and Mexico </li></ul></ul></ul>Ranking/City No. of Events 1. Las Vegas, NV 702 2. Toronto, ON 678 3. Orlando, FL 428 4. Chicago, IL 414 5. New York, NY 370 6. Atlanta, GA 353 7. San Diego, CA 332 8. Mexico City, DF 319 9. Washington, DC 274 10. Boston, MA 271 Source: CEIR Census, 2011 Ranking/City No. of Events 11. Dallas, TX 271 12. Montreal, QC 253 13. Houston, TX 246 14. San Francisco, CA 244 15. San Antonio, TX 226 16. Denver, CO 220 17. New Orleans, LA 214 18. Ottawa, ON 212 19. Vancouver, BC 200 20. Nashville, TN 171

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