This is a summary of the research project completed by All Correct staff in April-June 2015 and presented at Game QA & Localisation Forum Barcelona.
Do players skip a lot of text when playing? Do they prefer voiceovers over subtitles? What’s their attitude to swear-words and memes? What localization errors are most irritating to the gamers? Can they name the best and worst voice overs? Are female players more sensitive to gender-neutral address? A survey published on a major gaming portal contained several dozen structured questions, and gathered a massive 1,800+responses. We also applied qualitative methods to a narrower focus group for deeper insights.