B2B Marketing Excellence Overview


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B2B Marketing Excellence - Consulting Firm Overview.
Marketing Strategy for the Bottom Line
Our proven methodologies for branding, positioning and integrating traditional and social media are critical components in executing your corporate strategy, producing sustainable assets measured in:
- improved sales productivity;
- increased customer and employee loyalty; and
- positive public perception.

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  • B2B Marketing Excellence is a strategic marketing consultancy focusing on clients growth through the intersections of corporate strategy, marketing, branding, and integrated communications. We work as part of our client’s executive team to proactively transform their brands into strategic corporate assets. Our deep expertise, combined with proven, proprietary tools and methodologies, make the process efficient and timely – two important elements for time-strapped executives.
  • Our capabilities our extensive. Our pool of talent is broad and our experience is deep which ensures that our clients receive services from an A+ team of highly skilled professionals.
  • B2B Marketing Excellence uses a proprietary brand strategy framework we call an Asset Brand SM : A multimedia, social, evolving and consistent identity for your company Vision and values-based, an expression of the corporate DNA That is… Aligned with the corporate business strategy Capable of engendering loyalty and enthusiasm Alive through the actions of your employees, how you look, and what you say It is not unusual to associate a brand with the logo. The logo is designed to trigger a brand reaction , but especially in the age of social multimedia, the brand is so much more than the logo, it’s the audience’s thoughts and feelings when they experience all your company produces. Rarely do we hear people talk about a company’s logo. They will identify the logo, but more importantly, their opinion of your company is based on the thoughts and feelings they have based on the experiences they have had with your company – from their first interaction during the sales process through to invoicing. The integration of the business and brand strategies, positioning in the marketing, experience your customers and others have with you, and your identity both verbal and visual turn your investment into an Asset Brand.
  • Successful results – satisfied customers.
  • Email us or give us a call to start building your brand into a corporate asset.
  • B2B Marketing Excellence Overview

    1. 1. B2B Marketing Excellence Capabilities Overview Strategies for the Bottom Line New Methods for New Market Realities www.B2BMarketingExcellence.com
    2. 2. Introducing B2B Marketing Excellence <ul><li>Strategic marketing consultancy focusing on our clients’ shareholder value through intersections of: </li></ul><ul><ul><li>Corporate strategy </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Product Marketing </li></ul></ul><ul><ul><li>Integrated Strategic Communications </li></ul></ul><ul><li>Work “on the inside” with Executive Teams: </li></ul><ul><ul><li>Proactively transform your brands and marketing programs into dynamic business assets; and </li></ul></ul><ul><ul><li>Coach employees using our tools, methodologies and processes designed to increase their professional effectiveness </li></ul></ul><ul><li>Deep expertise, proven proprietary tools and methodologies </li></ul><ul><ul><li>Efficient process </li></ul></ul><ul><ul><li>Effective outcomes </li></ul></ul>
    3. 3. Meet the Principals <ul><li>Marybeth Fraser and Dana Theus </li></ul><ul><ul><li>B2B and B2G Marketing Executives </li></ul></ul><ul><ul><ul><li>Twenty-plus years in the industry </li></ul></ul></ul><ul><ul><ul><li>Fortune 500 and startup companies, associations, and nonprofits </li></ul></ul></ul><ul><ul><ul><li>High tech, government contractors, and software </li></ul></ul></ul><ul><ul><ul><li>Industry awards and recognition </li></ul></ul></ul><ul><ul><li>Executive Strategic Marketing Consultants </li></ul></ul><ul><ul><ul><li>Marketing, branding, integrated strategic communications </li></ul></ul></ul><ul><ul><ul><li>Business strategy and social media </li></ul></ul></ul><ul><ul><ul><li>Corporate strategies </li></ul></ul></ul><ul><ul><ul><li>Product marketing and launches </li></ul></ul></ul><ul><ul><ul><li>Website planning and development </li></ul></ul></ul><ul><ul><ul><li>Proposal messaging, evaluations, and reviews </li></ul></ul></ul>
    4. 4. B2B Marketing Excellence Consulting Services <ul><li>Executive Marketing </li></ul><ul><li>Corporate Strategy </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Product Strategy </li></ul><ul><li>Partnership Strategy and Negotiation </li></ul><ul><li>Product Launch Planning </li></ul><ul><li>Executive Tools and Methodologies </li></ul><ul><li>Strategic Planning </li></ul><ul><li>Brand Governance </li></ul><ul><li>Executive Facilitation </li></ul><ul><li>Brand Strategy Template </li></ul><ul><li>Collateral Map </li></ul><ul><li>Positioning Template </li></ul><ul><li>Creative Brief </li></ul><ul><li>Messaging Hierarchy </li></ul><ul><li>Brand Architecture </li></ul><ul><li>Metrics </li></ul><ul><li>Branding </li></ul><ul><li>Asset Brand SM Program </li></ul><ul><li>Brand Advisory Services </li></ul><ul><li>Brand Strength Assessment </li></ul><ul><li>Brand Strategy  </li></ul><ul><li>Strategic Brand Platform </li></ul><ul><ul><li>Visual </li></ul></ul><ul><ul><li>Verbal </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><li>Go-To-Market Strategy </li></ul><ul><li>Positioning </li></ul><ul><li>Messaging  </li></ul><ul><li>Brand Hierarchy </li></ul><ul><li>Product Branding </li></ul><ul><li>Integrated Communications </li></ul><ul><li>Strategic Communications </li></ul><ul><li>Integrated Communications Plans </li></ul><ul><li>Social Media/Web 2.0 Strategies </li></ul><ul><li>Web Site Planning and Management </li></ul><ul><li>Collateral Planning and Management </li></ul><ul><li>Messaging and Positioning </li></ul><ul><li>Proposal Support </li></ul>
    5. 5. Our Differentiator: Brand Expertise The Asset Brand SM Model <ul><li>Customer Experience </li></ul><ul><li>Employee Experience </li></ul><ul><li>Stakeholder Advocates </li></ul><ul><li>Expectations Management </li></ul><ul><li>Corporate Strategy </li></ul><ul><li>Vision, Mission and Values </li></ul><ul><li>Goals and Objectives </li></ul><ul><li>Performance Measures </li></ul><ul><li>Visual Look </li></ul><ul><li>Verbal Messaging </li></ul><ul><li>Multi-Media Feel </li></ul><ul><li>Social Character </li></ul><ul><li>Logo </li></ul>STRATEGY POSITIONING EXPERIENCE IDENTITY <ul><li>Market Category </li></ul><ul><li>Target Markets </li></ul><ul><li>Differentiators </li></ul><ul><li>Competitive Advantage </li></ul>
    6. 6. What our Clients Are Saying <ul><li>“ I brought Marybeth into work with me on a brand transformation which was a critical component of our corporate strategy. Marybeth’s ability to lead a team is unsurpassed. She adds value on the first day. She was given many challenging projects to complete on accelerated schedules; she met them all with high quality results.” </li></ul><ul><li> V ice President </li></ul><ul><li>Major Aerospace and Defense Company Former Sr. Vice President, Corporate Communications </li></ul><ul><li>Leading Software and Professional Services Company </li></ul><ul><li>“ Marybeth has worked with me on branding two companies – the first -- a major aerospace electronics company; the second -- an avionics company with its heritage dating back to Trimble Navigation. Her comprehensive approach to branding, particularly the brand launch, using the B2B Marketing Excellence methodologies helped us distinguish ourselves from the competition and communicate our true value to our customers. She also led the establishment of the governance process which enabled us to deepen the value of the brand internally and manage its adoption into our culture.” </li></ul><ul><li>CEO, Avionics Company Former CEO, Major Defense and Aerospace Electronics Company </li></ul><ul><li>“ Dana helped us orchestrate our most successful brand and product launch for our signature product. In helping us navigate the branding challenges of repositioning our company at the same time we launched a next generation product, Dana demonstrated a refreshing ability to help us focus our creative and financial marketing investments where they counted most. She also helped our executive team come together around a compelling vision of our company that continues to inspire our entire staff years later. My team and I enjoy working with Dana and are always glad to hear she is working with one of our customers because we know they are getting good guidance.“ </li></ul><ul><li>CEO, Software Company </li></ul>
    7. 7. Contact Us for a Custom Proposal <ul><li>www.B2BMarketingExcellence.com </li></ul><ul><li>Marybeth Fraser </li></ul><ul><li>[email_address] </li></ul><ul><li>703-798-1803 </li></ul><ul><li>Dana Theus </li></ul><ul><li>[email_address] </li></ul><ul><li>703-236-5000 </li></ul>