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Public Relations 2.0
 New Web, New Tools,
  New Opportunities
Traditional PR
Traditional PR
Traditional PR
What is Web 2.0?
Recognize Any of These Sites?
What is Web 2.0?
Major Publications Take Notice
Web 2.0 is…


  • Participation, not Publishing
  • Rich User Experience
  • User as a Contributor
  • Radical Trust
  • Tagging, not Taxonomy
  • Radical Decentralization
Web 1.0 vs. Web 2.0




             Web 1.0   Web 2.0
Why it’s Important


  • More Channels for Communication
  • Feedback Encouraged
  • Increased Brand Awareness
  • Positive Association with a Brand
  • Builds a Community
  • FUN!
Case Study – Blend Tec
Case Study – Blend Tec

    • Sales jumped 43% since video launch
    • Traffic increased by 650%
    • 3.7+ million views on YouTube (iphone)
    • 1.5+ million views on Revver (iphone)
    • 9,000+ diggs
Public Relations Embraces
  Web 2.0 Technologies
Techniques & Tools

 Press Releases
    • Optimize your releases
    • Create a compelling headline
    • Take advantage of free services


 Blogs
    • Be a passionate expert, write consistently, take a stance, offer
       RSS feeds
    • Submit to bookmarking sites, share news with community, engage
Techniques & Tools

 Social Media Releases
    • digital video, audio (podcasts), images, social bookmarking




 Social Networking Sites
Techniques & Tools

 Online Newsroom/Press Center
Techniques & Tools

 Online Newsroom/Press Center
Conclusion
Conclusion: Words of Wisdom


  •Embrace New Media

  •Facilitate Conversation

  •Be Open & Authentic

  •Track Your Results

  •Think Unconventional
Q&A

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