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Email Creative Best Practices Consult eec 2009 Email Creative Fight Night

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Email Creative Best Practices Consult this checklist before hitting “send” Don't just assume your message is compelling. Ask yourself: What is this message about? Why should my subscribers care? What should they do about it? Consider the “fold,” the preview pane and image supression Include a balance of imagery and text Provide clear primary and secondary calls-to-action Throw in a few brand-appropriate bells and whistles

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