Presenter: Damon Taylor Presented to:St Bernards State School P and C Executive 4 June 2012
From the Beginning… I’m here to answer questions about Safe Newsletters I’m here as a parent I’m here as a former school principal I’m local and can offer immediate an onsite support I’m offering the service free of charge I want to assist school and student performance I’m here to help
My Role Here… I’m here to clarify and assist I am here to lend my expertise if you want it I am not the boss I’m here to facilitate a transition I’m here to assist change management I’m here to assist performance I’m here as part of a team I want my kids to have the best education that we can provide for them
The School Nightmare… Maintaining an email list List too big and won’t send No Privacy safe guards (ie all parents email addresses) Show example email1 and email2 Interruptions MS Outlook failing Email Bounces Inefficient and time consuming Ineffective communication. Cranky parents.
The Parent Frustration… The school website is unhelpful Can’t self subscribe or unsubscribe Not secure (email addresses sometimes visible) example Can’t add dates show example Doesn’t contain useful and relevant links show example Doesn’t have a phone number Newsletter difficult to read Can’t easily segment the list (ie distribution lists)
The Students Miss Out…Because parents don’t always get effective communication… Students miss excursions Students miss events Students are unprepared for events Because they are unprepared, students get anxious and stressed.
The School Perception…Poor technology and communication leads to unwanted school perception. For example parents might say… School has poor communication School has poor web access to resources.. School is disorganized School is poorly promoted School doesn’t celebrate achievements School has a declining reputation WE DON’T WANT THIS!!
Questions I’m often Asked… How does it work Is it secure and safe? Can parents see everyone elses email address? Do you attach the newsletter? Do I have control over the email list Is there advertising in the email? Is there any advertising at all? Can the school (or P and C) generate advertising revenue? Can anyone subscribe?
Questions I’m often Asked… Can teachers and students subscribe? Can I bulk import existing email addresses? Is it easy to use? Are there setup costs? Do you offer support? Is there any downtime? Can I export my email list? Can I add a subscribe form to our website? Is it SPAM compliant?
SPAM Consent ie permission Identification – who is sending the message Unsubscribe – a functional means to unsubscribe. Education is exempt from consent and unsubscribe providing its message is not commercial but it MUST identify itself. We manage SPAM for you. Show example
What we offer Fast, secure, reliable electronic newsletter distribution School surveys Increased School capability and performance Improved School Business Intelligence SMS messaging (coming soon) School engagement School community Connectedness. Integration (ie facebook) Effective, efficient, economic and environmental
Privacy Email address are stored on a secure server Email addresses are NEVER sold or rented Email is delivered one at a time, NEVER as a bulk email distribution list, further safe guarding addresses. Addresses are deleted upon unsubscribe Addresses are NEVER used for SPAM
Permission By giving your email address to a school, you give them permission to send you newsletters. Some schools use MS Outlook, webmail, email software, online apps etc… to distribute newsletters. At a school management level, schools procure the most efficient, cost effective and least disruptive method of newsletter distribution. Safe Newsletters is a permission based system that operates under stringent permission processes.
How we work We act as an email distribution agent for Australian schools. We are a 3rd party provider independent of government contracts. Our infrastructure is Australian. We are a subscription business We operate in the education technology/marketing space.
3rd Party ProvidersImagine a world without 3rd party providers?? EQ mail servers, web hosting Facebook Twitter Flickr, Picasa Youtube, Google Microsoft Exchange…
What to Expect… We improve the QUALITY of your exiting distribution We reduce parent communication frustration We reduce school interruptions We improve school governance using surveys We help improve school transparency by placing easy access information in front of parents.
A word on Advertising… The FREE version of Safe Newsletters contains advertising during collection. Show example Advertising on the PRO version is optional. Revenue goes to the school or P and C, apart from a small slice that goes to Safe Newsletters to cover costs. Advertising is inline, which means that it is not part of the newsletter. Show example.
Schools have many components Schools are the culmination of many working parts Schools utilize: Other departments NGOs Volunteers Retailers (Books, software etc…) Trades (electricians, builders etc…) Other 3rd party providers
When Schools Get Started… When schools get started the first thing they ask me is… I already have an email list. Do I have to type in each email address one by one… OR Can I bulk import them in one go?? There is always a sigh of relief when I say… Yes!
WIN WIN Migrating to Safe Newsletters is a Win Win It doesn’t cost the school anything Its efficient and easy to use. It has inbuilt safety so that email isn’t seen by other parents. The school P and C can make money from advertising It engages the school community Its professional … and you get support from me.