Selling With Energy Star

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Selling With Energy Star

  1. 1. ENERGY STAR An Introduction
  2. 2. Selling with ENERGY STAR Messages
  3. 3. Selling with ENERGY STAR Messages Typical Story Price Location Facade Floor Plan Community Amenities
  4. 4. Selling with ENERGY STAR Messages Typical Story + ENERGY STAR Price Government-backed Location Label Facade Advanced Equipment Floor Plan Advanced construction Community techniques Amenities 3rd Party Inspection
  5. 5. Selling with ENERGY STAR Messages Typical Story + ENERGY STAR = Benefits Added Price Government-backed Trustworthiness Location Label Environmental Facade Advanced Equipment Responsibility Floor Plan Advanced construction Top Quality Community techniques State-of-the-art Amenities 3rd Party Inspection Long-term Affordability Lower Maintenance Costs Enhanced Durability Improved Comfort
  6. 6. Selling with ENERGY STAR Messages Quality Affordability Responsibility
  7. 7. Selling with ENERGY STAR Messages Quality Affordability Responsibility Trustworthiness
  8. 8. Selling with ENERGY STAR Messages • Quality – Advanced equipment and techniques – Superior durability and comfort – Verified to meet government-backed guidelines
  9. 9. Selling with ENERGY STAR Messages • Affordability – Designed & built for performance – Tested & verified – ~$400 annual savings (national average)
  10. 10. Selling with ENERGY STAR Messages • Responsibility – Voluntary program – Walk your talk
  11. 11. Selling with ENERGY STAR Messages • Responsibility U.S. Energy Use – Typical home responsible for twice as much emissions as a car
  12. 12. Selling with ENERGY STAR Messages • Responsibility – ENERGY STAR qualified new homes built in 2008 avoided emissions equal to: • Taking 53,830 cars off the road • Saving 325,616148 lbs of coal • Planting 88,984 acres of trees • Saving 638,598741 lbs of CO2
  13. 13. Selling with ENERGY STAR Messages • Trustworthiness – Proves builder commitment to quality – Verifies homes are built to save energy – Trusted, authoritative mark of energy efficiency
  14. 14. Selling with ENERGY STAR Tools
  15. 15. Selling with ENERGY STAR Tools • Logos • Marketing Toolkit • Collateral • Training • Partner Locator • Awards
  16. 16. Selling with ENERGY STAR Tools • ENERGY STAR logos – 76% brand recognition
  17. 17. Selling with ENERGY STAR Tools • Marketing Toolkit – Customized flyers, ads, web graphics
  18. 18. Selling with ENERGY STAR Tools • Print collateral – Brochures, fact sheets, posters – Downloadable – Free shipping for key pieces
  19. 19. Selling with ENERGY STAR Tools • Webinars – Regular sessions on marketing and sales – Special topics – Go to www.energystar.gov/homes and click on “Free Webinars”
  20. 20. Selling with ENERGY STAR Tools • Partner Locator – ENERGY STAR gets over 10 million visits every year
  21. 21. Selling with ENERGY STAR Tools • Awards – 100% Commitment – Leadership in Housing Award – Award for Excellence in ENERGY STAR Promotion

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