Dominating Social Media             What Every CEO Needs to Know About Marketing Online   Copyright	  2012.	  Sneeze	  It,...
Almost Dangerous                                      • Customers Relinquish Their Anonymity                              ...
WEB 2.0   Copyright	  2012.	  Sneeze	  It,	  LLC.	  All	  Rights	  Reserved.	  No	  part	  of	  this	  publicaBon	  may	  ...
Relinquish Anonymity   Copyright	  2012.	  Sneeze	  It,	  LLC.	  All	  Rights	  Reserved.	  No	  part	  of	  this	  public...
1939                                                                                              1987                    ...
Internet                                                                                                        1992      ...
Content is                                                                                                                ...
Concept 1: Locating Customers Online                                                                                      ...
Who are you                                                                                                               ...
Copyright	  2012.	  Sneeze	  It,	  LLC.	  All	  Rights	  Reserved.	  No	  part	  of	  this	  publicaBon	  may	  be	  repro...
Copyright	  2012.	  Sneeze	  It,	  LLC.	  All	  Rights	  Reserved.	  No	  part	  of	  this	  publicaBon	  may	  be	  repro...
Copyright	  2012.	  Sneeze	  It,	  LLC.	  All	  Rights	  Reserved.	  No	  part	  of	  this	  publicaBon	  may	  be	  repro...
Copyright	  2012.	  Sneeze	  It,	  LLC.	  All	  Rights	  Reserved.	  No	  part	  of	  this	  publicaBon	  may	  be	  repro...
3 Traits of Domination                                                                                                    ...
Transactional                                                                                                             ...
Copyright	  2012.	  Sneeze	  It,	  LLC.	  All	  Rights	  Reserved.	  No	  part	  of	  this	  publicaBon	  may	  be	  repro...
Next Steps                                       • Build Trust with Great Content                                       • ...
Dominate                                                                                                          Customer...
David Steel                                                                                     dsteel@sneeze.it          ...
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Dominating social media

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Getting customers to call you back is totally different the customers calling you.

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Dominating social media

  1. 1. Dominating Social Media What Every CEO Needs to Know About Marketing Online Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  2. 2. Almost Dangerous • Customers Relinquish Their Anonymity Dangerous •Customers Accept Your Calls Dominating •Customers Call You Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  3. 3. WEB 2.0 Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  4. 4. Relinquish Anonymity Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  5. 5. 1939 1987 First Color Movie 1993 2010 Chapter 11 1975 2006 1999 1926 First Movie 2009 With Sound Streaming Content Movies Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  6. 6. Internet 1992 USENET 1969 Smart Modem 1981 1999 ARPANET 2006 1969 2003 2004 2005 2010 2011 @ email 1966 BBS 1978 Communication Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  7. 7. Content is KING Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  8. 8. Concept 1: Locating Customers Online Locate Customers Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  9. 9. Who are you looking for? Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  10. 10. Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  11. 11. Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  12. 12. Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  13. 13. Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  14. 14. 3 Traits of Domination Specific Content Specific Specific Customer Destination Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  15. 15. Transactional Consultative Selling Selling Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  16. 16. Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  17. 17. Next Steps • Build Trust with Great Content • Let us Help You Locate Your Customers • Engage Your Customers with Social Media • Put Together a Strategic Customer Acquisition Plan Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  18. 18. Dominate Customers Will Call You Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13
  19. 19. David Steel dsteel@sneeze.it www.sneeze.it bit.ly/YPOIsrael Copyright  2012.  Sneeze  It,  LLC.  All  Rights  Reserved.  No  part  of  this  publicaBon  may  be  reproduced  or  transmiDed  in  any  form  or  by  any  means,  electronic  or  mechanical,  including  photocopy,  recording,  email,  prinBng  or  any  informaBon   storage  and  retrieval  system,  without  permission  in  wriBng  from  David  Steel.  Requests  for  permission  to  make  copies  of  any  part  of  this  publicaBon  should  be  emailed  to:  David  Steel,  Sneeze  It,  LLC.  dsteel@sneeze.itFriday, January 4, 13

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