Redtree corp presentation may 2013

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Redtree corp presentation may 2013

  1. 1. Featuring best class electronic components solutionsWelcomeJean-Marie HouillonCo-Founder and Director South Europe
  2. 2. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsAgenda• Redtree EU overview– Our Mission– Structure/Finance– People & Locations– Suppliers– Target Markets
  3. 3. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsMission• Engaged as the Local direct sales force or extension of our suppliers directsales force– Focus with Tier 1 and strategic Tier 2 customers– Program Management / Strategic development• “Pure” (US style) Rep model – not stocking rep in order to enable activedistribution management, where applicable.• Support products promotion & sales no matter where the billing takes place• Provide an exceptional level of focus for our partners and customers byenabling resources• Be consistent across Europe / Act local
  4. 4. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsStructure & Finance• UK limited company• Incorporated Jan 1st 2006– Profitable every Quarter since inception– Self financing• 5 Co-Founders; all Industry veteran’s• All equity owned by the Co-Founders– No outside investment or influence– Fast decision process• FY2012 - $130M of business under Redtree’s control anddevelopment
  5. 5. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsOffice LocationsHeadquartersCountry OfficesLocal officesLocal presenceMadridParisLondonMilanoMunichTel AvivHelsinkiCopenhagenOsloIstanbulEindhovenStockholmHeadquartersCountry OfficesLocal officesLocal presenceMadridParisLondonMilanoMunichTel AvivHelsinkiCopenhagenOsloIstanbulEindhovenStockholm
  6. 6. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsOrganization ChartUK/IrelandSouthern(France, Italy, Spain,Portugal, Benelux)Central(Germany, Austria,Switzerland)Eastern(Israel, Turkey,Greece)Management BoardSupportChris ReillyUKLee BrewinUKIan GreenshieldsUKDave BanksUKJean-Marie HouillonDirector - SouthernBoard MemberFranceOlivier MabilleFranceMichael DeppermannDirector - CentralGermanyJohannes MehlhorGermanyZohar ShimelmitzDirector - EasternIsraelSusku InalkutTurkeyMichael RosenbergIsraelRoy StevensonDirector - FinanceBoard MemberSteph DungateAccountsBernd PredigerGermanySamantha BrookerUKChristine KieferFranceRalf BeckerGermanyDidier BoursierFrancePhil BrayUKDamien SmejFranceSteve JudgeDirector - UKBoard MemberUKAndy HullBoard MemberUKBob McGimpseyBoard MemberUKRichard MatysiakGermanyNordic(Finland, Denmark,Norway, Sweden)Mikko ManninenFinlandTom McDonaldNordic (UK)Peter RogersDirector - NordicFinlandOve BostomSwedenStig ChristensenDenmarkNils Jorgen HartmannNorwayGuido WijffesBeneluxOtto CepellaBeneluxRiccardo ManfrediniItalyPaolo SalaItalyIsmael LopezSpainMark TaylorFAE (EMEA Wide)31 Field Sales Engineers3 Admin and Finance1 FAE (Analog/Mixed Signal)
  7. 7. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsMatrix organisationAccountsManagementFranchiseCoordinationDistributionSupervision
  8. 8. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsSuppliers
  9. 9. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsTarget Markets• Automotive• Broadcast• Broadband Access (Routers – Gateways – CPEs - Femtocells)• Video / Set Top Boxes (IPSTB – CASTB – SATSTB)• Industrial (SBC – Motor Control – Automation – Metering - General)• Telecom Networks (wireline and wireless)• Mobile Platforms (Handsets - PND – PMP – PFD - Tablet)• Space, Defense & Aerospace• Storage and Computing
  10. 10. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsTarget volume applicationsEntertainementMediaPlayersFlat Screen TVsAudio systemsPC to TVSet Top BoxTabletsConnected DevicesHome AutomationZigBee / BTLE / WiFi ULEIP CamerasSecurity/SurveillanceMotion driversEnergy ManagementMetering/SmartgridPower ManagementAC/DC – DC/DCLighting controlMotion driversBroadband AccessxDSL/FTTHTriple PlaysGatewaysFemtocellLTEHSDPAHome NetworkNAS/DASRoutersPowerline DevicesWiFiAutomotive / TelematicsGPS/PND/TrackersCar Radio/mmedia EntertainmentCar KitsCamera visionRadarsSensors (RF, Light, Hall…)
  11. 11. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsTarget value add applicationsStorage/ComputingHigh speed interconnectMemoryProcessor boardsDeep Packet InspectionIndustrial AutomationMotor ControlDisplay controlDefense & AerospacePhased Array RadarsEWServo controlTelecom NetworksxDSL/FTTHLTE cellBase StationsRadio LinksF/O Metro NetworkBroadcastRF Power AmplifiersSpaceSatellites communicationsGround stations RF/mW
  12. 12. CONFIDENTIAL INFORMATIONFeaturing best class electronic components solutionsSummary• Top level, experienced people, all with a stake in the business– Top tier account management experience– In-depth technical knowledge and relationships with our customers– Ability to quickly gain product knowledge and take to the rightcustomers• Full line-card with synergies in defined target markets• Focus on a small number of non-competing suppliers• Demand-Creation & Design-In focus and philosophy– Value-add model and focus• Close partnership with those customers through understanding oflocal language and business practise• Solid financial model, profitable & stable• Significant upside potential– Growth in organisation benefits all
  13. 13. Featuring best class electronic components solutionsThank YouFor Your Time

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