Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2010 Web Liquid Who Are We 2010


Published on

Overview of the services of Web Liquid Group

Published in: Business
  • Be the first to comment

  • Be the first to like this

2010 Web Liquid Who Are We 2010

  1. 1. This is<br />A conversation and introduction to Web Liquid <br />for Clients <br />New York - DUMBO : 55 Washington Street Suite 800 Brooklyn NY 11201 : +1 646 257 1106<br />London - HOXTON : 50 Buttesland Street Hoffman Square London UK N1 6BY : +44 (0) 207 7253 4133<br /><br />
  2. 2. roi<br />Who we are <br />In a few words<br />
  3. 3. Who we are<br />In a few words<br />Data and insight<br />Return on investment<br />Data and insight are at the heart of what we do – identify consumer insight.<br />ROI<br />We offer consulting services to aid you in better decision making and advertising services to generate profit. <br />Consulting Services <br />Data and Insight<br />In 2009 we generated GBP £141,354,517 in revenue for our clients resulting in 23:1 ROI<br />Advertising Services <br />
  4. 4. Who we are<br />In a few words<br />1<br />Independent Digital Marketing agency<br /><ul><li>2003 : Founded in London
  5. 5. 2005 : Opened New York offices
  6. 6. 2009 : Established agency consultants network in Europe, & Middle East
  7. 7. 2010 : Launched office in Africa </li></ul>Named the UK’s Most Efficient Digital Marketing agency. Twice! <br /><ul><li>New Media Age Magazine – NMA Top 100 Agencies </li></ul>2<br />£6.6 million in online billings across 12 European countries, North America and Africa<br /><ul><li>Member of the Institute of Advertising Practitioners (IPA)</li></ul>3<br />Top 10 UK Digital Marketing Agency based on client satisfaction <br /><ul><li>Revolution Magazine 2008 Client Satisfaction Survey
  8. 8. Average client relationship of five years </li></ul>4<br />Our teams have experience globally across multiple industries <br /><ul><li>Industries including financial services, travel, retail, FMCG
  9. 9. Regions including Europe, Middle East, The Americas, Asia Pacific & Australia </li></ul>5<br />
  10. 10. Who we are <br />Global Footprint<br />Web Liquid Office<br />Web Liquid Network<br />
  11. 11. Who we are <br />The company we keep<br />2004<br />2005<br />2007<br />2008<br />2009<br />2010<br />2006<br />2003<br />
  12. 12. Services we offer<br />Drive awareness, preference, purchase and loyalty<br />Consulting<br />Media<br />Creative Services<br />eMail & CRM<br />Social Media<br />Word of mouth and participation<br />Segment & retain customers <br />Facilitate Decision Making <br />Inspire and engage <br />Acquire & Convert Customers <br /><ul><li> Measurement & monitoring of consumer sentiment
  13. 13. Word of mouth insight and benchmarking
  14. 14. Development of social media apps and platforms
  15. 15. Contact strategy </li></ul> and planning<br /><ul><li> List management </li></ul> and deployment <br /><ul><li> List segmentation </li></ul> and enhancement <br /><ul><li> Measurement and </li></ul> benchmarking<br /><ul><li> Strategy & Insight
  16. 16. Measurement</li></ul> audits <br /><ul><li> Site Conversion </li></ul> Analysis <br /><ul><li> Training and </li></ul> Advocacy <br /><ul><li> Concepting and </li></ul> brand guidelines <br /><ul><li> Design and </li></ul> production of site & <br /> campaign assets <br /><ul><li> Tagging and tracking </li></ul> of creative assets<br /><ul><li> Strategy , planning </li></ul> and buying <br /><ul><li> Optimization & </li></ul> analysis <br /><ul><li> Behavioural & </li></ul> contextual targeting <br /><ul><li> Performance & </li></ul> affiliate marketing<br /><ul><li> Search marketing</li></li></ul><li>How do we work<br />Understanding your needs<br />BRAND <br />Identity and position your brand relative to competitors <br /><ul><li>The outcome of a new relationship is </li></ul> not a campaign brief, but a roadmap <br /> of Digital Marketing solutions that will <br /> help your business<br /><ul><li> To define the most appropriate </li></ul> Digital Marketing strategies and <br /> tactics available, we apply our<br /> propriatory BICS Model <br /><ul><li>Analyse, benchmark and leverage </li></ul> the four most important assets of <br /> your business<br /><ul><li>Generate valuable insight to guide </li></ul> Digital Marketing recommendations <br />B<br />INVE NTORY<br />Product distribution and price across online channels <br />I<br />I<br />CUSTOMERS <br />Customer acquisition and insight into their behaviour and needs<br />C<br />C<br />SITE<br />Transaction and conversion process of your site(s)<br />S<br />S<br />
  17. 17. How do we work<br />How are we structured to achieve our objectives?<br />Client Strategist / Partner<br />word of mouth <br />Search<br />Affiliates<br />Data Analyst<br />word of mouth <br />word of mouth <br />Advertising l targets<br />Commercial targets<br />Display<br />eCRM<br />word of mouth <br />Site targets<br />
  18. 18. Our approach to optimization<br />Building a foundation of media through optimization<br /><ul><li>By refining media it facilitates the introduction of pay on performance models</li></ul>Context <br />Behavior<br />Conversation<br />Reach<br />Seek High Engagement Content Categories<br />Seek and target individual cookies <br />Seek High Engagement Groups<br />Seek High Engagement Groups<br />CPA based buying<br />CPM based buying<br />
  19. 19. What makes us a good choice?<br /><ul><li>Interactive Specialists- We have some of the foremost interactive marketing specialist available.
  20. 20. Transparency- we believe in transparency of our activities and an openrelationship
  21. 21. Customised Service- we will treat your business like it was our own
  22. 22. Flexibility - in our pricing and resourcing
  23. 23. No Upfront Commitments- before asking you to commit we will always do an assessment of your needs
  24. 24. Digital Hub- We act as the hub of your digital communications</li></li></ul><li>General Info:<br />London Office: +44 (0) 207 253 4133<br />New York Office: +1 646 257 1106<br />