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2010 Web Liquid Who Are We 2010

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Overview of the services of Web Liquid Group

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2010 Web Liquid Who Are We 2010

  1. 1. This is<br />A conversation and introduction to Web Liquid <br />for Clients <br />New York - DUMBO : 55 Washington Street Suite 800 Brooklyn NY 11201 : +1 646 257 1106<br />London - HOXTON : 50 Buttesland Street Hoffman Square London UK N1 6BY : +44 (0) 207 7253 4133<br />www.webliquidgroup.com<br />
  2. 2. roi<br />Who we are <br />In a few words<br />
  3. 3. Who we are<br />In a few words<br />Data and insight<br />Return on investment<br />Data and insight are at the heart of what we do – identify consumer insight.<br />ROI<br />We offer consulting services to aid you in better decision making and advertising services to generate profit. <br />Consulting Services <br />Data and Insight<br />In 2009 we generated GBP £141,354,517 in revenue for our clients resulting in 23:1 ROI<br />Advertising Services <br />
  4. 4. Who we are<br />In a few words<br />1<br />Independent Digital Marketing agency<br /><ul><li>2003 : Founded in London
  5. 5. 2005 : Opened New York offices
  6. 6. 2009 : Established agency consultants network in Europe, & Middle East
  7. 7. 2010 : Launched office in Africa </li></ul>Named the UK’s Most Efficient Digital Marketing agency. Twice! <br /><ul><li>New Media Age Magazine – NMA Top 100 Agencies </li></ul>2<br />£6.6 million in online billings across 12 European countries, North America and Africa<br /><ul><li>Member of the Institute of Advertising Practitioners (IPA)</li></ul>3<br />Top 10 UK Digital Marketing Agency based on client satisfaction <br /><ul><li>Revolution Magazine 2008 Client Satisfaction Survey
  8. 8. Average client relationship of five years </li></ul>4<br />Our teams have experience globally across multiple industries <br /><ul><li>Industries including financial services, travel, retail, FMCG
  9. 9. Regions including Europe, Middle East, The Americas, Asia Pacific & Australia </li></ul>5<br />
  10. 10. Who we are <br />Global Footprint<br />Web Liquid Office<br />Web Liquid Network<br />
  11. 11. Who we are <br />The company we keep<br />2004<br />2005<br />2007<br />2008<br />2009<br />2010<br />2006<br />2003<br />
  12. 12. Services we offer<br />Drive awareness, preference, purchase and loyalty<br />Consulting<br />Media<br />Creative Services<br />eMail & CRM<br />Social Media<br />Word of mouth and participation<br />Segment & retain customers <br />Facilitate Decision Making <br />Inspire and engage <br />Acquire & Convert Customers <br /><ul><li> Measurement & monitoring of consumer sentiment
  13. 13. Word of mouth insight and benchmarking
  14. 14. Development of social media apps and platforms
  15. 15. Contact strategy </li></ul> and planning<br /><ul><li> List management </li></ul> and deployment <br /><ul><li> List segmentation </li></ul> and enhancement <br /><ul><li> Measurement and </li></ul> benchmarking<br /><ul><li> Strategy & Insight
  16. 16. Measurement</li></ul> audits <br /><ul><li> Site Conversion </li></ul> Analysis <br /><ul><li> Training and </li></ul> Advocacy <br /><ul><li> Concepting and </li></ul> brand guidelines <br /><ul><li> Design and </li></ul> production of site & <br /> campaign assets <br /><ul><li> Tagging and tracking </li></ul> of creative assets<br /><ul><li> Strategy , planning </li></ul> and buying <br /><ul><li> Optimization & </li></ul> analysis <br /><ul><li> Behavioural & </li></ul> contextual targeting <br /><ul><li> Performance & </li></ul> affiliate marketing<br /><ul><li> Search marketing</li></li></ul><li>How do we work<br />Understanding your needs<br />BRAND <br />Identity and position your brand relative to competitors <br /><ul><li>The outcome of a new relationship is </li></ul> not a campaign brief, but a roadmap <br /> of Digital Marketing solutions that will <br /> help your business<br /><ul><li> To define the most appropriate </li></ul> Digital Marketing strategies and <br /> tactics available, we apply our<br /> propriatory BICS Model <br /><ul><li>Analyse, benchmark and leverage </li></ul> the four most important assets of <br /> your business<br /><ul><li>Generate valuable insight to guide </li></ul> Digital Marketing recommendations <br />B<br />INVE NTORY<br />Product distribution and price across online channels <br />I<br />I<br />CUSTOMERS <br />Customer acquisition and insight into their behaviour and needs<br />C<br />C<br />SITE<br />Transaction and conversion process of your site(s)<br />S<br />S<br />
  17. 17. How do we work<br />How are we structured to achieve our objectives?<br />Client Strategist / Partner<br />word of mouth <br />Search<br />Affiliates<br />Data Analyst<br />word of mouth <br />word of mouth <br />Advertising l targets<br />Commercial targets<br />Display<br />eCRM<br />word of mouth <br />Site targets<br />
  18. 18. Our approach to optimization<br />Building a foundation of media through optimization<br /><ul><li>By refining media it facilitates the introduction of pay on performance models</li></ul>Context <br />Behavior<br />Conversation<br />Reach<br />Seek High Engagement Content Categories<br />Seek and target individual cookies <br />Seek High Engagement Groups<br />Seek High Engagement Groups<br />CPA based buying<br />CPM based buying<br />
  19. 19. What makes us a good choice?<br /><ul><li>Interactive Specialists- We have some of the foremost interactive marketing specialist available.
  20. 20. Transparency- we believe in transparency of our activities and an openrelationship
  21. 21. Customised Service- we will treat your business like it was our own
  22. 22. Flexibility - in our pricing and resourcing
  23. 23. No Upfront Commitments- before asking you to commit we will always do an assessment of your needs
  24. 24. Digital Hub- We act as the hub of your digital communications</li></li></ul><li>General Info: info@webliquidgroup.com<br />London Office: +44 (0) 207 253 4133<br />New York Office: +1 646 257 1106<br />

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