How to Build a Personal
Brand and Advance Your Career with Social Media <br />West Coast Women’s Leadership Forum<br />09.02.2011<br />

“More than a name or
a face in the crowd,<br />I know this is the time, this is the time of my life.”<br />“The time of my life.”<br /> -- David Cook, 2008 American Idol Champion<br />

Let’s Start By Asking You…<br
/>Social Media | Personal Branding @dshiao | 09.02.2011<br />

Another Question.<br />Social Media?<br />Personal
Brand & Career Advancement?<br />Both?<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Next, a Brief and Personal
Story<br />November 17, 2008: @dmscottwrites blog post, “Downsized? Fired? Here are the new rules of finding a job” [http://bit.ly/EMC-LL-01]<br />December 11, 2008: I was laid off from my job.<br />December 11, 2008: That evening, I attended my first tweetup(#svtweetup). It took place in San Carlos, CA.<br />December 12, 2008: I published my first blog posting. It was titled, “2009: The Year We Go Virtual.”<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Next, a Brief and Personal
Story<br />January 5, 2009: My first day at a new job.<br />March 4, 2009: I published my 50th blog posting. It was about IBM’s use of Second Life.<br />October 13, 2010: I published a book, “Generate Sales Leads With Virtual Events.”<br />December 12, 2010: I made my first book sale via Twitter.<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Today’s World. Your Brand.<br />“Create
information that people want. Create an online presence that people are eager to consume. Establish a virtual front door that people will happily link to. And one that employers will find.”<br />“…her team at Microsoft searches the Web for potential employees. So if you’re not publishing, you won't be found by Microsoft.”<br />“The new rules of finding a job require you to share your knowledge and expertise with a world that is looking for what you have to offer. “<br />http://bit.ly/EMC-LL-01<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

What embodies an organization’s brand?<br
/>What embodies a personal brand?<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Today’s World. Your Brand.<br />Today’s
World. Your Brand.<br />Your Brand. Your World.<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Your profile photo is your
logo.<br />“So you’re the guy who…”<br />

5 Tips for Getting Started<br
/>Social Media | Personal Branding @dshiao | 09.02.2011<br />

Tip #1: Immerse<br />Social Media
| Personal Branding @dshiao | 09.02.2011<br />

Tip #1: Immerse<br />Social Media
| Personal Branding @dshiao | 09.02.2011<br />

Tip #2: Learn the Customs<br
/>Photo credit: takomabibelot on flickr<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Tip #3: Share & Engage<br
/>My tip: curate content in the same way a museum curates fine art.<br />

Tip #4: Be Useful<br />Social
Media | Personal Branding @dshiao | 09.02.2011<br />

Tip #5: Adjust & Adapt<br
/>“I use Twitter much differently today than I did in 2008 … Fast forward to 2011 and I look to Twitter as a swiss army knife – many, many uses.”<br />http://bit.ly/EMC-LL-03<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Coming Up Next.<br />Blogging.<br />Twitter.<br
/>Facebook.<br />LinkedIn.<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

A Few Tips.<br />“Reserve your
names on social networks to protect your brands, even before you get active on them.”<br />Social media is a two-way conversation, NOT a one-way broadcast. Be authentic and be engaging...no one wants to be tweeted AT, they want to be tweeted TO.<br />

Blogging.<br />“One of my favorite
quotes is from the writer Joan Didion, who once said ‘I write to discover what I think.’”<br />-- @AmberCadabrahttp://bit.ly/EMC-LL-04 <br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Blogging.<br />Discover your true passions.<br
/>Share your insights with the world.<br />Reveal your talents. To the world.<br />Teach yourself. About yourself.<br />Build and reinforce…<br />The Brand.<br />Starting a blog is like getting a puppy – both require care, feeding & frequent TLC.<br />

A Blogging Journey to Consider.<br
/>Find your niche (hint: if you selected “social media,” you’re too late.)<br />As others discover your niche, specialize into a sub-niche.<br />Exchange guest posts with other blogs and web sites.<br />Publish an eBook.<br />Self-publish a printed book.<br />Publish a New York Times best-seller after a book publisher recruits you to write one.<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Great Quote.<br />“It still completely
amazes me just how much influence and impact you can have by simply writing stuff on a regular basis. “<br />-- Chuck Hollis, “Celebrating Social Media at EMC”<br />http://bit.ly/EMC-LL-06 <br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Top 12 Tips on Twitter<br
/>Find and follow relevant & active users<br />Find and follow relevant & active Twitter Lists<br />Read an interesting article or blog posting? Look up authors’ Twitter ID and follow them.<br />Find and use the “tweet button” on that article page.<br />Retweet, selectively.<br />Always opt for “share information” over “self promote.”<br />Join and participate in tweetchats.<br />Reply back to users who mention you.<br />Follow back interesting users who follow you.<br />Use hash tags wisely.<br />When sharing content, attribute the original author via “@mention.”<br />When sharing content, include commentary & show some personality.<br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

Top 7 Tips on Facebook<br
/>(Tips for your personal account – Facebook Pages require a separate session!)<br />Selectively “friend” business contacts (question: should you “friend” your boss?)<br />Post status updates, links and videos to your Wall that reinforces your brand.<br />Share interesting articles with your Facebook friends by clicking “Like” or using the Facebook Comments feature (if enabled on the article page).<br />Use Facebook Questions to pose a business-related question.<br />“Like” companies and brands that you have an interest in.<br />Use apps that connect you to your friends’ friends (e.g. BranchOut)<br />When posting status updates that mention a brand, “tag” the brand’s page<br />Also: “32 Ways to Use Facebook for Business” by GigaOMhttp://bit.ly/EMC-LL-07 <br />Social Media | Personal Branding @dshiao | 09.02.2011<br />

BranchOut<br />Social Media | Personal
Branding @dshiao | 09.02.2011<br />

Facebook Comments<br />Social Media |
Personal Branding @dshiao | 09.02.2011<br />

Top 10 Tips for LinkedIn<br
/>Ensure your LinkedIn profile is 110% complete.<br />Seek out and connect with former colleagues and business associates (build your network).<br />Connect your WordPress blog and your Twitter account to your LinkedIn account.<br />Find, join and engage in relevant LinkedIn Groups.<br />Use the “Reading List by Amazon” app to share books you’re reading.<br />Search (and attend) relevant events (both face-to-face and virtual) via LinkedIn Events.<br />Recommendations: give first, then ask for some later.<br />Browse questions in LinkedIn Answers and provide answers to questions in your area of expertise.<br />Follow companies of interest to you.<br />Review job listings (LinkedIn tells you whom in your network can connect you to the hiring company).<br />

Other Social Networks to Explore.<br
/>

Tie Your Social Networks Together<br
/>World Wide Web: “a system of interlinked hypertext documents” [Wikipedia]<br />Word Wide Brand: a system that ties together your social presence viathe web.<br />With your world wide brand, the whole is truly greater than the sum of the parts.<br />

Scoring your Online Influence.<br />Quality<br
/>Quantity<br />Quality<br />Give me quality over quantity, any day of the week.<br />

Thank You!<br />How to find
me:<br />@dshiao| @INXPO on Twitter<br />My blog: http://allvirtual.wordpress.com<br />My book: “Generate Sales Leads With Virtual Events”<br />