Facebook is not about friends. Or at least it doesn’t have to be. In this presentation, Dennis Shiao provides strategies, tips and tactics for using social media to build a personal brand and advance your career. Whether you want to build a following online or gain a promotion at work, Dennis’ presentation will cover ways social media can help you, both personally and professionally. Dennis will first cover some strategies for taking advantage of social networks, including the important activities of listening, connecting and participating. Next, he’ll draw upon his own experiences and cover specific tips from blogging, LinkedIn, Twitter, Facebook, YouTube, SlideShare and Quora, to name a few.