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10 Tips for Generating Leads for Your Digital Event Exhibitors


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I gave this presentation in the Learning Lounge at Virtual Edge Summit / PCMA Convening Leaders in San Diego, CA. 10 tips for generating digital event sales leads.

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10 Tips for Generating Leads for Your Digital Event Exhibitors

  1. 1. Digital Events: 10 Tips for Generating Leads for Your Exhibitors Dennis Shiao, Director of Product Marketing, INXPOQuestions to: #VES12
  2. 2. Introduction My Employer: INXPO. My book.Questions to: #VES12
  3. 3. More Info: 1) Content Marketing (You) to: #VES12
  4. 4. 2) Content Marketing (Your Exhibitors) Tweet me: “Help me help you” becomes “Help exhibitors help themselves.”Questions to: #VES12
  5. 5. 3) Social Media (You) Tweet me: When promoting events via social media, don’t shout. Join conversations instead.Questions to: #VES12
  6. 6. 4) Social Media (Your Exhibitors) TIP: Assign unique tracking codes to each exhibitor TIP: Distribute tweets via: http://clicktotweet.comQuestions to: #VES12
  7. 7. 5) Leverage Speakers for Promotion Tweet me: If you select your speakers well, then your target audience already follows them. Ask speakers to promote your event.Questions to: #VES12
  8. 8. 6) Social Sharing Buttons Tweet me: Social sharing buttons make it easy for your registrants to promote your digital event on your behalf.Questions to: #VES12
  9. 9. 7) Start Promoting Early • More inbound links • More search traffic • More sharing opportunities • More time to measure & adapt Also, include a great call-to-action, like this alarm clock does.Questions to: #VES12
  10. 10. 8) Leverage Your PartnersQuestions to: #VES12
  11. 11. 9) Issue a Press Release But your event is open.Questions to: #VES12
  12. 12. 10) Supplement with Paid Media • Search marketing • Email blasts • Web syndication • Highly targeted banner ads • Cross-promotion in related digital events • Billboard advertising OPTIONALQuestions to: #VES12
  13. 13. Contact Information for all speakers • Dennis Shiao (, @dshiao and @INXPO on Twitter.Questions to: #VES12