Amy Slides


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Slides from Amy Kline of MCG Jazz, for the 2-26-09 Presentation "Get a Plan: Online Social Media & the Arts."

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Amy Slides

  1. 1. Traditional Uses of Social Media Amy Constantine-Kline Customer Relations Manager, MCG Jazz
  2. 2. “ Social Networks in Plain English”
  3. 3. <ul><li>Businesses use social media to get in touch with or communicate with their audience. </li></ul><ul><li>My Basics: </li></ul><ul><ul><li>Social network </li></ul></ul><ul><ul><ul><li>Myspace </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><li>Photo & Video Sharing </li></ul></ul><ul><ul><ul><li>Can be done on most of the social networking sites </li></ul></ul></ul><ul><ul><ul><li>Youtube </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>Vimeo </li></ul></ul></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Jaiku </li></ul></ul></ul><ul><li>To quote Bobby Johnson, Chief Engineer of Facebook, social media is about putting “The Power of Trusted Referrals” to work </li></ul>
  4. 4. Myspace vs. Facebook vs. LinkedIn <ul><li>Not mutually exclusive </li></ul><ul><li>Used very differently by different groups </li></ul><ul><li>&quot;LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar&quot; – LinkedIn CEO Reid Hoffman </li></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><ul><li>Myspace </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul>
  5. 5. Myspace <ul><li>Myspace works well as an extension of your website and a great place to house media if your own site can’t </li></ul><ul><ul><ul><li>Great for musicians, artists, etc. </li></ul></ul></ul><ul><ul><ul><li>MCG Youth students tell us that the place to be is still Myspace. </li></ul></ul></ul><ul><ul><ul><li>Allows for HTML to manipulate your page to look like your website </li></ul></ul></ul>
  6. 8. Facebook <ul><ul><li>Facebook works well for developing conversations between friends & fans </li></ul></ul><ul><ul><ul><li>Pages vs. groups </li></ul></ul></ul><ul><ul><ul><ul><li>Pages allow for apps and are searchable on Google </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pages can be advertised on Facebook </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Groups allow fans to invite other fans to join the group </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Groups only allow up to 5000 members; pages allow for unlimited fans. </li></ul></ul></ul></ul>
  7. 9. Facebook Group
  8. 10. Facebook Page
  9. 11. LinkedIn <ul><ul><li>LinkedIn is meant connect you to others who share common business interests </li></ul></ul><ul><ul><ul><li>Members that work for the same company or share similar business goals or interests can form groups </li></ul></ul></ul><ul><ul><ul><li>Great forum to ask business-related questions </li></ul></ul></ul><ul><ul><ul><li>LinkedIn Polls – free to poll your contacts or ask the LinkedIn population using a pay-per-response format </li></ul></ul></ul>
  10. 12. Video Sharing <ul><li>Short-attention span theatre – 3 – 5 minute videos showcasing your work </li></ul><ul><li>Flip Video Cameras are a fun, cheap tool to help you get started creating videos to post </li></ul><ul><li>Youtube is the most common site although is making a fight for the #1 spot </li></ul><ul><ul><li>MCG Jazz has a Youtube channel where we post concert & master class footage </li></ul></ul><ul><li>Myspace & Facebook also host video and have their own players </li></ul><ul><ul><li>MCG shares video on Facebook, but it is more casual video of audience surveys at events, staff goofing off, parties, etc. </li></ul></ul><ul><li>Vimeo has a great, clean look and is considered the leader in HD video </li></ul>
  11. 13. Photo Sharing <ul><li>Facebook is now the #1 photo sharing site. Facebook Photos has more than double the unique visitors as Flickr. </li></ul>
  12. 14. Photo Sharing <ul><ul><li>Facebook has limitations on photo: no editing capabilities </li></ul></ul><ul><ul><li>& a limit on how many photos you can post </li></ul></ul><ul><ul><li>Facebook does allow for photo tags, letting your friends & fans know when they are in a photo that you have posted. </li></ul></ul><ul><li>MCG has a “pro” account on Flickr. For $24.95 per year it allows you unlimited space. </li></ul><ul><ul><li>MCG uses Flickr to host / share our TV spots, press photos as well as all event photos. </li></ul></ul><ul><ul><ul><li>A combination of both our Facebook photos & Youtube videos </li></ul></ul></ul><ul><ul><li>CAPA Columbus photo contest </li></ul></ul><ul><ul><ul><li>Flickr group was already using the venues. </li></ul></ul></ul><ul><ul><ul><li>I just asked for their photo submissions </li></ul></ul></ul><ul><ul><ul><ul><li>200 photos received </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prizes: free tickets to upcoming shows and photo credit </li></ul></ul></ul></ul><ul><ul><ul><ul><li>All submissions can be viewed here: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Winners can be viewed at </li></ul></ul></ul></ul>
  13. 15. Twitter <ul><li>Unsure of whether my Twitter followers are an MCG audience or my personal audience </li></ul><ul><li>A great place to share breaking news & offers </li></ul><ul><ul><li>Comps & discount offers </li></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><li>A great place to find breaking news & assistance </li></ul><ul><ul><li>If I need technical help, I ask Twitter first </li></ul></ul><ul><li>Twitter has become an extension of me. I speak in my own voice & hope that my voice conveys the mission of MCG Jazz </li></ul>
  14. 16. Costs Associated with Social Media <ul><li>Pro memberships on some sites will run you between $20 - $100 per year </li></ul><ul><ul><li>Flickr - $24.95 per year </li></ul></ul><ul><ul><li>Vimeo Plus - $59.95 per year </li></ul></ul><ul><li>Advertising your group on Facebook </li></ul><ul><ul><li>CAPA -- $200 “bought” me 50+ new members </li></ul></ul><ul><ul><li>MCG Jazz - $17.50 “bought” me 20 members </li></ul></ul><ul><li>Biggest commitment is your time. </li></ul><ul><ul><li>Keeping everything current and interesting is challenging, especially during your off-season </li></ul></ul>
  15. 17. What’s next & how does it grow? <ul><li>Training our current audience </li></ul><ul><ul><li>How to renew online </li></ul></ul><ul><ul><li>Tied to a social media training </li></ul></ul><ul><li>Reaching our new audience </li></ul><ul><ul><li>Add our social networks to all of our print materials, websites & eblasts </li></ul></ul><ul><ul><li>Host social networking events at our venue </li></ul></ul><ul><li>Niche Sites </li></ul><ul><ul><li>Jazz Vision </li></ul></ul><ul><ul><li>Pittsburgh Jazz Network </li></ul></ul>
  16. 18. Fun Tools to Enhance Your SocMed Experience <ul><li>Twitter.grader & Facebook.grader – Find your ranking among the top users </li></ul><ul><li>Twitter Karma – Who you’re following vs. who’s following you </li></ul><ul><ul><li>Great when your Tweet stream becomes too congested. </li></ul></ul><ul><li>Causes App – Create a Cause for your Facebook page, find supporters & raise money </li></ul><ul><li> – Creates a short, easy-to-remember address for your Facebook page </li></ul><ul><ul><li> </li></ul></ul><ul><li>StumbleUpon </li></ul><ul><ul><li>Add your company site to allow other stumblers to find you </li></ul></ul>