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Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

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Are you working on your next television commercial or designing a new billboard? That’s great maybe when your customers take time to look up from their cellphones they will actually see it. Traditional marketing is only for the experts that have big budgets and small mindsets.

Yea, I said it. Your customer base is spending all their free time sharing how-to cooking videos on Facebook, snapping their friends on SnapChat or crafting #hashtags and filters on Instagram posts. Where is your money better spent? This presentation will discuss the trends taking place right now, and the opportunities that big data is providing to help you build your first REAL digital strategy.

MEET ROSS MORRONE
Ross Morrone is the Director of Marketing at Youngstown State University. He has over 10 years of experience with a focus on digital marketing, advertising, branding, social media, content building and analytics. He is an online instructor for Brandeis University in Boston where he teaches Social, Web and Marketing Analytics and Strategic Analytics and Visualization for Big Data.

Follow and connect with Ross on Twitter @rossmorrone, Snapchat @thisismarketing, read his blog on www.rossmorrone.com or listen to his weekly podcast, This is Marketing on iTunes.

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Traditional Marketing is Dead: How to Use Big Data to Build Your Digital Strategy

  1. 1. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com Presentation by: Ross Morrone August 4, 2016 TRADITIONAL MARKETING IS DEAD: How to Use Big Data to Build Your Digital Strategy
  2. 2. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com WHAT IS BIG DATA? Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. source: sas.com
  3. 3. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  4. 4. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com THE DIGITAL MARKETING FUNNEL
  5. 5. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com ANALYTICS
  6. 6. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com CURRENT SOCIAL MEDIA USERS
  7. 7. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com FACEBOOK
  8. 8. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  9. 9. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  10. 10. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  11. 11. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  12. 12. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  13. 13. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com TWITTER
  14. 14. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  15. 15. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  16. 16. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  17. 17. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com SNAPCHAT
  18. 18. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com SNAPCHAT USER DATA
  19. 19. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  20. 20. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com GOOGLE ANALYTICS
  21. 21. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  22. 22. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  23. 23. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  24. 24. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  25. 25. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com
  26. 26. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com USER PERSONAS
  27. 27. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com Gender: Female / 66% - Primary Male / 33% - Secondary Age: 18 - 24 / 45 - 54 Top Engaged Content Type: 1. Photos 2. Video Post Content: Alumni success Graduation Photos Location: Youngstown Boardman Austintown Device: Mobile Gender: Male / 72% - Primary Female / 28% - Secondary Age: n/a Top Engaged Content Type: 1. Photos 2. Video Post Content: Athletics Articles Events Location: Ohio / 64% PA / 9% Device: Mobile Gender: Male / 54% - Primary Female / 45% - Secondary Age: 18 - 24 Top Engaged Content Type: Depends on traffic source and page funnel pathway. Post Content: Program research Financial Aid Admissions Location: Youngstown Boardman Austintown Device: Desktop: 74% Mobile: 27%
  28. 28. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com DIGITAL MARKETING STRATEGY
  29. 29. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com 2016 SURVEY: MARKETING BUDGET ALLOCATIONS
  30. 30. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com SHARE OF GLOBAL AD EXPENDITURES
  31. 31. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com DIGITAL MARKETING STRATEGY DIGITALMARKETINGFUNNEL DIGITALMARKETINGSTRATEGY
  32. 32. twitter.com/rossmorrone | instagram.com/thisismarketing | This is Marketing Podcast | rossmorrone.com

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