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Dramatically increase marketing and sales team effectiveness by creating
data driven insights that drive business growth.
...
Dramatically increase marketing and sales team
effectiveness by creating data driven insights that drive
business growth.
...
Objective:
Share insights into how new tech tools generate qualified leads
and grow sales.
Agenda:
● Business Drivers
● in...
What do salespeople want?
vingapp.com
What do salespeople want?
How can you get the job done?
inBound Lead Generation
Marketing / Sales Approach
vingapp.com
Business Drivers
● Competitive Landscape - Catch up or pass them up?
● Savvy Salespeople expect it. You’ll never hire (Kee...
There is no silver bullet! vingapp.com
inBound Lead Generation - A balancing Act
1. Blogging
2. Social Media
3. SEO
4. Conversion Paths
5. Transactional eMail
6....
inBound Lead Generation - The Facts
Blogging
● 92% of companies who blogged multiple times a day acquired a customer throu...
Conversion Paths
● Businesses with over 40 landing pages got 12x more leads than those with only 1 to 5
landing pages
Tran...
vingapp.com
So we took the plunge
What we didn’t know
● How long it would take to set up.
● How much content it takes to “feed” the sy...
Before Hubspot
vingapp.com
With Hubspot
vingapp.com
Top 3 Reasons to Make the Switch to Hubspot
1. You can move from task to task all in one tool.
2. The information is all i...
For Hubspot Success
1. Make goals and stick with them.
2. Know your short and long term direction. (eliminate re-work)
3. ...
Biggest Challenges
1. So easy that you can sometimes move too quickly.
2. Constantly tweaking. Automated marketing is an o...
Hubspot Dashboard
vingapp.com
vingapp.com
vingapp.com
Ving Dashboard
vingapp.com
Advice Moving Forward
vingapp.com
vingapp.com
www.Vingapp.com
Sign up for Free Trial >>
25% discount Promo Code: DOYOVING
Tony@vingapp.com
C: 330.717.7100
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Dramatically Increase Marketing and Sales Team Effectiveness by Creating Data Driven Insights That Drive Business Growth

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In this DOYO Live Marketing breakout session that was presented at DOYO Live 2016 by Tony DeAscentis, CEO, Ving, LLC. You will get an look at how you can increase the effectiveness your sales and marketing efforts with the use of a inbound marketing strategy. Leveraging both HubSpot's marketing automation and content management system along with Tony's Ving product. A very effective way to improve communication both internally and externally.

Published in: Marketing

Dramatically Increase Marketing and Sales Team Effectiveness by Creating Data Driven Insights That Drive Business Growth

  1. 1. Dramatically increase marketing and sales team effectiveness by creating data driven insights that drive business growth. Presentation By: Tony DeAscentis, CEO, Ving, llc vingapp.com | @vingapp August 4, 2016
  2. 2. Dramatically increase marketing and sales team effectiveness by creating data driven insights that drive business growth. vingapp.com | @vingapp
  3. 3. Objective: Share insights into how new tech tools generate qualified leads and grow sales. Agenda: ● Business Drivers ● inBound Lead Generating Tech Tools ● Q & A vingapp.com
  4. 4. What do salespeople want? vingapp.com
  5. 5. What do salespeople want? How can you get the job done? inBound Lead Generation Marketing / Sales Approach vingapp.com
  6. 6. Business Drivers ● Competitive Landscape - Catch up or pass them up? ● Savvy Salespeople expect it. You’ll never hire (Keep) the best without it. ● Everything is happening at the speed of light - Burning your cash? vingapp.com
  7. 7. There is no silver bullet! vingapp.com
  8. 8. inBound Lead Generation - A balancing Act 1. Blogging 2. Social Media 3. SEO 4. Conversion Paths 5. Transactional eMail 6. Marketing Automation vingapp.com
  9. 9. inBound Lead Generation - The Facts Blogging ● 92% of companies who blogged multiple times a day acquired a customer through their blog ● Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads Social Media ● 84% of B2B marketers use social media in some form ● Social media has a 100% higher lead-to-close rate than outbound marketing SEO ● Companies that blog have 97% more inbound links For more Factoids and Research >> vingapp.com
  10. 10. Conversion Paths ● Businesses with over 40 landing pages got 12x more leads than those with only 1 to 5 landing pages Transactional eMail ● Companies that excel at lead nurturing have 9% more sales reps making quota Marketing Automation ● The adoption of marketing automation technology is expected to increase by 50% by 2015 For more Factoids and Research >> inBound Lead Generation - The Facts vingapp.com
  11. 11. vingapp.com
  12. 12. So we took the plunge What we didn’t know ● How long it would take to set up. ● How much content it takes to “feed” the system. ● How worth it would be! vingapp.com
  13. 13. Before Hubspot vingapp.com
  14. 14. With Hubspot vingapp.com
  15. 15. Top 3 Reasons to Make the Switch to Hubspot 1. You can move from task to task all in one tool. 2. The information is all in hubspot so there is not integrations or zaps needed to keep everything automated. 3. Real time reporting. vingapp.com
  16. 16. For Hubspot Success 1. Make goals and stick with them. 2. Know your short and long term direction. (eliminate re-work) 3. Ask tons of questions while you have a direct line to a support person. vingapp.com
  17. 17. Biggest Challenges 1. So easy that you can sometimes move too quickly. 2. Constantly tweaking. Automated marketing is an ongoing process and with trends and best practices you have to constantly be updating every area in Hubspot. 3. A single contact can not have two emails. This makes for confusion with contacts who have multiple emails. vingapp.com
  18. 18. Hubspot Dashboard vingapp.com
  19. 19. vingapp.com
  20. 20. vingapp.com
  21. 21. Ving Dashboard vingapp.com
  22. 22. Advice Moving Forward vingapp.com
  23. 23. vingapp.com
  24. 24. www.Vingapp.com Sign up for Free Trial >> 25% discount Promo Code: DOYOVING Tony@vingapp.com C: 330.717.7100

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