2. David Sayce
➔ Digital Marketing & SEO Consultant base in
➔ Digital since pre-Google Days!
(We Used WebCrawler, DogPile, Yahoo, Lycos, or AltaVista for Search)
➔ First e-commerce website in 1998
➔ Feeling old....
3. Look - eyes & brain!
• Brand & Trust
• Onsite & offsite
• The MOM test
• More tools to use
Many businesses are not aware of their
A healthy website can improve visibility,
mitigate risk, reduce PPC costs.
And ultimately deliver revenue!
Why a healthy website?
A website audit is one of the very first steps before
any new project and one that can see the greatest
return on investment.
You should remember the best audit is not just
technical understand, it needs to encompass
marketing, communications, empathy and emotion.
How does your Brand appear?
What happens when you search for your
business or brand name?
Do you own the results page?
What autosuggest options appear as you
Reviews, comments, all good?
Quite often this can be the first impression
of your business.
The sales journey is often 80% done before
they get in touch directly
Don’t forget the other search engines, B2B
users are often searching on Bing
Is this what you want a
customer or client to see?
While not a definitive guide these checks can
quickly bring to light issues.
Especially as you review against Google
Are these numbers what
16. Google Search Console
Google Search Console is a free service offered by Google
that helps you monitor, maintain, and troubleshoot your
site's presence in Google Search results.
Search Console helps you understand and improve how
Google sees your site
GSC - Probably the most valuable tool and
easily accessible to everyone
The request index tool is currently suspended
for the “next few weeks”
Make sure your sitemap is upto date and there
is good internal linking
Google Search Console
Keep an eye on these as they can change,
between check and over time.
A few slow pages can impact the whole
Dont assume a visitor to you website will
have the same knowledge as you.
Give someone who is less familiar with the
website a task to complete on the website
and let them talk through their process with
A new set of eyes
Manual Ocular Maintenance (MOM) Test