Checking the health of your website

David Sayce
David SayceDigital Marketing Lead, Consultant, Mentor & Non Exec Director ► Helping your business grow with integrated strategy
Turn Digi
Checking the Health of Your Website
David Sayce
October 23, 2020
David Sayce
➔ Digital Marketing & SEO Consultant base in
London
➔ Digital since pre-Google Days!
(We Used WebCrawler, DogPile, Yahoo, Lycos, or AltaVista for Search)
➔ First e-commerce website in 1998
➔ Feeling old....
@TurnDigi
Look - eyes & brain!
• Brand & Trust
• Onsite & offsite
• The MOM test
• More tools to use
@TurnDigi
@TurnDigi
Many businesses are not aware of their
websites health.
A healthy website can improve visibility,
mitigate risk, reduce PPC costs.
And ultimately deliver revenue!
Why a healthy website?
@TurnDigi
A website audit is one of the very first steps before
any new project and one that can see the greatest
return on investment.
You should remember the best audit is not just
technical understand, it needs to encompass
marketing, communications, empathy and emotion.
What does Google show?
(you might want to sit down for this!)
@TurnDigi
How does your Brand appear?
What happens when you search for your
business or brand name?
Do you own the results page?
What autosuggest options appear as you
type?
Reviews, comments, all good?
‘Google’ yourself
@TurnDigi
Quite often this can be the first impression
of your business.
The sales journey is often 80% done before
they get in touch directly
Don’t forget the other search engines, B2B
users are often searching on Bing
Is this what you want a
customer or client to see?
What does Google see?
The magic of the site command
A guide to how many pages Google has
indexed
@TurnDigi
Are non https pages being indexed?
Mixed use of www & non-www
What file types are found on your server?
Should they be there??
@TurnDigi
While not a definitive guide these checks can
quickly bring to light issues.
Especially as you review against Google
Search Console
Are these numbers what
you expected?
Google Search Console
Google Search Console is a free service offered by Google
that helps you monitor, maintain, and troubleshoot your
site's presence in Google Search results.
Search Console helps you understand and improve how
Google sees your site
@TurnDigi
@TurnDigi
@TurnDigi
@TurnDigi
GSC - Probably the most valuable tool and
easily accessible to everyone
The request index tool is currently suspended
for the “next few weeks”
Make sure your sitemap is upto date and there
is good internal linking
Google Search Console
Checking your speed
@TurnDigi
@TurnDigi
Keep an eye on these as they can change,
between check and over time.
A few slow pages can impact the whole
website
https://developers.google.com/speed/pagespeed/insights/
https://gtmetrix.com/
Speed Tests
The MOM test
@TurnDigi
Dont assume a visitor to you website will
have the same knowledge as you.
Give someone who is less familiar with the
website a task to complete on the website
and let them talk through their process with
you.
A new set of eyes
Manual Ocular Maintenance (MOM) Test
Using (free / paid) Tools
Screaming Frog, Sitebulb, SEMrush & More...
@TurnDigi
@TurnDigi
If you are then looking to dive in deeper
there are many tools to choose from
Take the time to try the free use trials and
find works best for you
Audit tools
@dsayce
@paper_gecko
Also available on LinkedIn
Thank you
1 of 29

More Related Content

What's hot(20)

Iaee Ts2 Is Your Event Website Optimized   Part 2Iaee Ts2 Is Your Event Website Optimized   Part 2
Iaee Ts2 Is Your Event Website Optimized Part 2
Velvet Chainsaw Consulting433 views
SEO for large sitesSEO for large sites
SEO for large sites
Tom Critchlow1.7K views
SEJ Summit 2015: The Future Is Today by Dana ToddSEJ Summit 2015: The Future Is Today by Dana Todd
SEJ Summit 2015: The Future Is Today by Dana Todd
Search Engine Journal2.7K views
Outsourcing for startupsOutsourcing for startups
Outsourcing for startups
In Marketing We Trust8.4K views
MeasureFestMeasureFest
MeasureFest
Martijn Scheijbeler2.3K views

Similar to Checking the health of your website(20)

SEO  for microbusinessesSEO  for microbusinesses
SEO for microbusinesses
Sam shetty444 views
Utah DMC Presents: SEO Night - July 2019Utah DMC Presents: SEO Night - July 2019
Utah DMC Presents: SEO Night - July 2019
Utah Digital Marketing Collective487 views
@333 DTM SEO PP Why SEO Why DTM@333 DTM SEO PP Why SEO Why DTM
@333 DTM SEO PP Why SEO Why DTM
Michael Brandt 4.7K+ Connections292 views
Become an SEO Super HeroBecome an SEO Super Hero
Become an SEO Super Hero
Zeentree728 views
Marketing Analytics Masterclass April 2017Marketing Analytics Masterclass April 2017
Marketing Analytics Masterclass April 2017
CIM | The Chartered Institute of Marketing215 views
No Bull Sh*t SEO - NOV 2019No Bull Sh*t SEO - NOV 2019
No Bull Sh*t SEO - NOV 2019
Ryan Knoll81 views

Checking the health of your website

  • 1. Turn Digi Checking the Health of Your Website David Sayce October 23, 2020
  • 2. David Sayce ➔ Digital Marketing & SEO Consultant base in London ➔ Digital since pre-Google Days! (We Used WebCrawler, DogPile, Yahoo, Lycos, or AltaVista for Search) ➔ First e-commerce website in 1998 ➔ Feeling old.... @TurnDigi
  • 3. Look - eyes & brain! • Brand & Trust • Onsite & offsite • The MOM test • More tools to use @TurnDigi
  • 4. @TurnDigi Many businesses are not aware of their websites health. A healthy website can improve visibility, mitigate risk, reduce PPC costs. And ultimately deliver revenue! Why a healthy website?
  • 5. @TurnDigi A website audit is one of the very first steps before any new project and one that can see the greatest return on investment. You should remember the best audit is not just technical understand, it needs to encompass marketing, communications, empathy and emotion.
  • 6. What does Google show? (you might want to sit down for this!)
  • 7. @TurnDigi How does your Brand appear? What happens when you search for your business or brand name? Do you own the results page? What autosuggest options appear as you type? Reviews, comments, all good? ‘Google’ yourself
  • 8. @TurnDigi Quite often this can be the first impression of your business. The sales journey is often 80% done before they get in touch directly Don’t forget the other search engines, B2B users are often searching on Bing Is this what you want a customer or client to see?
  • 9. What does Google see? The magic of the site command
  • 10. A guide to how many pages Google has indexed
  • 12. Are non https pages being indexed?
  • 13. Mixed use of www & non-www
  • 14. What file types are found on your server? Should they be there??
  • 15. @TurnDigi While not a definitive guide these checks can quickly bring to light issues. Especially as you review against Google Search Console Are these numbers what you expected?
  • 16. Google Search Console Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. Search Console helps you understand and improve how Google sees your site
  • 20. @TurnDigi GSC - Probably the most valuable tool and easily accessible to everyone The request index tool is currently suspended for the “next few weeks” Make sure your sitemap is upto date and there is good internal linking Google Search Console
  • 23. @TurnDigi Keep an eye on these as they can change, between check and over time. A few slow pages can impact the whole website https://developers.google.com/speed/pagespeed/insights/ https://gtmetrix.com/ Speed Tests
  • 25. @TurnDigi Dont assume a visitor to you website will have the same knowledge as you. Give someone who is less familiar with the website a task to complete on the website and let them talk through their process with you. A new set of eyes Manual Ocular Maintenance (MOM) Test
  • 26. Using (free / paid) Tools Screaming Frog, Sitebulb, SEMrush & More...
  • 28. @TurnDigi If you are then looking to dive in deeper there are many tools to choose from Take the time to try the free use trials and find works best for you Audit tools