1. Turn Digi
Checking the Health of Your Website
David Sayce
October 23, 2020

2. David Sayce
➔ Digital Marketing & SEO Consultant base in
London
➔ Digital since pre-Google Days!
(We Used WebCrawler, DogPile, Yahoo, Lycos, or AltaVista for Search)
➔ First e-commerce website in 1998
➔ Feeling old....
@TurnDigi

3. Look - eyes & brain!
• Brand & Trust
• Onsite & offsite
• The MOM test
• More tools to use
@TurnDigi

4. @TurnDigi
Many businesses are not aware of their
websites health.
A healthy website can improve visibility,
mitigate risk, reduce PPC costs.
And ultimately deliver revenue!
Why a healthy website?

5. @TurnDigi
A website audit is one of the very first steps before
any new project and one that can see the greatest
return on investment.
You should remember the best audit is not just
technical understand, it needs to encompass
marketing, communications, empathy and emotion.

6. What does Google show?
(you might want to sit down for this!)

7. @TurnDigi
How does your Brand appear?
What happens when you search for your
business or brand name?
Do you own the results page?
What autosuggest options appear as you
type?
Reviews, comments, all good?
‘Google’ yourself

8. @TurnDigi
Quite often this can be the first impression
of your business.
The sales journey is often 80% done before
they get in touch directly
Don’t forget the other search engines, B2B
users are often searching on Bing
Is this what you want a
customer or client to see?

9. What does Google see?
The magic of the site command

10. A guide to how many pages Google has
indexed

11. @TurnDigi

12. Are non https pages being indexed?

13. Mixed use of www & non-www

14. What file types are found on your server?
Should they be there??

15. @TurnDigi
While not a definitive guide these checks can
quickly bring to light issues.
Especially as you review against Google
Search Console
Are these numbers what
you expected?

16. Google Search Console
Google Search Console is a free service offered by Google
that helps you monitor, maintain, and troubleshoot your
site's presence in Google Search results.
Search Console helps you understand and improve how
Google sees your site

17. @TurnDigi

18. @TurnDigi

19. @TurnDigi

20. @TurnDigi
GSC - Probably the most valuable tool and
easily accessible to everyone
The request index tool is currently suspended
for the “next few weeks”
Make sure your sitemap is upto date and there
is good internal linking
Google Search Console

21. Checking your speed

22. @TurnDigi

23. @TurnDigi
Keep an eye on these as they can change,
between check and over time.
A few slow pages can impact the whole
website
https://developers.google.com/speed/pagespeed/insights/
https://gtmetrix.com/
Speed Tests

24. The MOM test

25. @TurnDigi
Dont assume a visitor to you website will
have the same knowledge as you.
Give someone who is less familiar with the
website a task to complete on the website
and let them talk through their process with
you.
A new set of eyes
Manual Ocular Maintenance (MOM) Test

26. Using (free / paid) Tools
Screaming Frog, Sitebulb, SEMrush & More...

27. @TurnDigi

28. @TurnDigi
If you are then looking to dive in deeper
there are many tools to choose from
Take the time to try the free use trials and
find works best for you
Audit tools

29. @dsayce
@paper_gecko
Also available on LinkedIn
Thank you