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Webinar Learn How Mortgage Professionals Are Using Social Media V2

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This is the presentation I used for the Mortgage Coach webinar on Social Marketing for loan officers and Realtors

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Webinar Learn How Mortgage Professionals Are Using Social Media V2

  1. 1. Learn how Mortgage Professionals are using Social Networking like Twitter, Facebook & Linkedin To listen to the audio, join the conference call: 712-432-1001, access code 460056852#
  2. 2. go to www.mortgagecoach.com
  3. 3. MC Members ask questions in CHAT
  4. 4. Dave Savage 565 238 friends 541 follower connections Mortgage Coach 405 fans 35 members
  5. 5. Agenda  What is Social Media/Networking?  Why should I care?  How do I get started
  6. 6. Introducing Today’s Experts >>> To listen to the audio, join the conference call: 712-432-1001, access code 460056852#
  7. 7. Ron Quintero
  8. 8. Tyler Osby 819 1136 friends 381 follower connections
  9. 9. Dylan Kramer 375 50 friends 79 follower connections
  10. 10. WHAT is Social Media/Networking?
  11. 11. It’s a New World
  12. 12. Today’s Focus
  13. 13. Stats
  14. 14. What is Social Media/Networking? • What’s Twitter? • What’s the difference between Facebook,Linkedin & Twitter?
  15. 15. Social Networking in Plain English www.commoncraft.com
  16. 16. Social Media in Plain English www.commoncraft.com
  17. 17. WHY should I care?
  18. 18. Why should I care? • What’s the opportunity for a mortgage professional & Realtor? • What results can I expect? • What’s the risk of not doing anything?
  19. 19. HOW do I get started?
  20. 20. How do I get started? • How much time should I spend? • What mistakes should I avoid? • What are some other tools and solutions should I consider using?
  21. 21. Suggested reading
  22. 22. Mark your calendar for June 30th
  23. 23. Leverage yourself with Video
  24. 24. Michael Smalley video marketing results Sent email to 1,500 people in database 28 applications from new and repeat clients 13 emailing for more information 15 minutes of my time Key Question: How are you currently leveraging yourself and communicating with your clients and referral partners?
  25. 25. CREATE a Video It’s much easier than you think create Press to a quick video Use Zoom & Edit to make a great video that creates an Aha Press to upload moment And it’s you are after much faster to do than happy with your you think video Go to www.mortgagecoachvideo.com
  26. 26. SHARE a video 1. Put a link in your message or post 2. Embed video in your blog or website
  27. 27. Search word = socialwebinar
  28. 28. Homework assignment 1. Read suggested reading 2. Write your positioning statement 3. Select a picture 4. Sign up for Twitter, Facebook & Linkedin 5. Connect with Mortgage Coach 6. Connect with friends and leaders 7. Create GREAT content >> and then socialize it
  29. 29. Traits of the super successful 1. They earn trust quickly 2. The make complex ideas simple 3. They take action and own their results 4. They deliver tangible value 5. They leverage themselves – SOCIAL MEDIA & VIDEOS 6. They work hard and smart
  30. 30. Mortgage Coach makes mortgage professionals the best in the business
  31. 31. You will always know what’s working best
  32. 32. Always have access the best sales & marketing resources Community Library
  33. 33. Have actual systems, solutions & content to take action
  34. 34. Have content and value special for every selling situation Solutions/ Content
  35. 35. Best Content to generate PURCHASE LEADS
  36. 36. Payment and Income with $14,000 seller buydown $65 / $448 = 7
  37. 37. Great Content to generate referrals from REALTORS
  38. 38. The best content to generate referrals from past clients
  39. 39. Content that creates obvious tangible value
  40. 40. Content that every loan officer should be sending out
  41. 41. The industries best CONTENT to deliver the best service and create the most urgency to work with you
  42. 42. Buy Now Content
  43. 43. Creating urgency around buying now
  44. 44. We train you on the strategies that are working best today
  45. 45. We help you take action every single week Weekly Coaching Calls
  46. 46. Mortgage Coach helps you… 1. Earn trust quickly with Realtors and Buyer 2. Make complex ideas simple 3. Deliver tangible value 4. Leverage yourself Having Mortgage Coach is like having a full-time sales & marketing assistant
  47. 47. Bottom-line Mortgage Coach helps you generate more leads, win more loans and make more profits
  48. 48. We guarantee results, if you don’t generate an extra 1-3 loans in your first 30 days we will give you a full refund
  49. 49. You are going to pay for Mortgage Coach one way or another…
  50. 50. Mortgage Coach
  51. 51. Taking Action • Join myself and the experts at next Tuesday’s Coaching Call at 9 am PST • Join Jacob on Thursday at 9 am PST for hands-on training • For the next 48 hours take advantage of a special $50 discount for all members and non-members who connect with us on Facebook and Twitter Call 800-485-7251

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