Partners Mortgage Sales Rally V1

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  • Partners Mortgage Sales Rally V1

    1. 1. Mortgage Coach Sales Rally <br />The keys to massive success in 2010 <br />
    2. 2. www.facebook.com/mortgagecoach<br />
    3. 3.
    4. 4. Encouraging Rate-Shopping <br />Making Rate-Shopping Easier <br />
    5. 5. is changing the game with the Shopping chart<br />
    6. 6. The new GFE in the news <br />
    7. 7. A quote from a borrower <br />“I just put my home in escrow and I’m collecting GFE’s, how quickly can you send me one?” <br />
    8. 8. is changing the game by comparing rates<br />
    9. 9.
    10. 10.
    11. 11. HUD is telling borrowers to rate shop & Google making it easier to rate shop <br />So what do you do?<br />
    12. 12. Get really good at riding big waves<br />
    13. 13.
    14. 14. The Eddie Story Begins <br />“I’m looking to buy my first home”<br />
    15. 15. Delivering value and clarity<br />
    16. 16. Total Cost Analysis <br />
    17. 17. Giving direction, set expectations and deliver his value proposition with Total Cost Analysis <br />Directions<br />Expectations<br />
    18. 18. This is what getting shopped looks like <br />
    19. 19. And this is what getting shopped in Google looks like <br />
    20. 20. Now it’s time to start being a Market Leader<br />
    21. 21. Scott’s Market Leader video <br />
    22. 22. Scott’s shows his extraordinary knowledge<br />
    23. 23. Scott’s shows the hourly movement<br />
    24. 24. Showing Eddie what other lenders are doing in real-time <br />
    25. 25. This is what delivering obvious value looks like as a Market Leader <br />
    26. 26. This is what Scott’s daily email to Eddie “the shopper” looks like<br />
    27. 27. Keys to Scott’s SUCCESS<br />
    28. 28. Scott’s prepared with a great strategy and confident at explaining his value proposition<br />He has a great attitude <br />He uniquely positions himself<br />He confidently explains his total cost philosophy <br />He confidently explains his market leader expertise <br />And then he delivers with action <br />
    29. 29. He delivered his rate quote, monthly payment & cash to close with obvious value <br />
    30. 30. He provides rate quote, monthly payment & cash to close<br />
    31. 31. He analyzes the total cost over time demonstrating that he has the clients best interest in mind <br />
    32. 32. Then he shows the client how to pay off their home faster and delivers obvious value on one page <br />
    33. 33. He emails DayWatch regularly <br />
    34. 34. Scott’s shows his clients that rates change throughout the day<br />
    35. 35. Heshowed that all lenders don’t respond the same to news <br />
    36. 36. He watches RateWatch morning video<br />
    37. 37. VS.<br />Guidance<br />Information<br />
    38. 38. Scott Nicholson is the Obvious Choice <br />
    39. 39.
    40. 40. “This month 5 out of 15 of my loans were rate shoppers and I couldn’t have won the business without RateWatch.“ Scott Nicholson<br />
    41. 41. "A daily update on news paper just isn't enough, from bond market moves to real-time lender pricing changes, no other rate service has ever made it so simple and kept me this informed before RateWatch.“ Tracy Cavanaugh<br />
    42. 42. Daily Rhythms of RateWatch<br />Day Watch<br />Lender Watch<br />
    43. 43. RateWatch<br />A Revolutionary Solution to Reduce Rate Shopping & Increase Referrals<br />$595 per year <br />
    44. 44. "I just wanted to thank RateWatch. I have locked 28 loans in last week from their advice. You guys have made me a lot of money.“ Mark Mayfield<br />
    45. 45. The Tracy Cavanaugh Story<br />“2009 started off as pure hell and unbelievably ended on pure hope”<br />
    46. 46. A Tracy highlight in 2009<br />“I can’t believe it, I have gone from struggling to close 3 loans per month to closing 9 loans per month in just 90 days ” <br />
    47. 47. The beginning of my research<br />
    48. 48. The definition of a success story <br />
    49. 49. Tracy is always delivering obvious value <br />
    50. 50. Don’t you just love it what Realtors talk like this <br />
    51. 51. Rent vs. Own Analysis <br />
    52. 52. Tracy gets all the buyers assumptions on the table <br />
    53. 53. Tracy shows the obvious value of buying now <br />
    54. 54. Tracy blows up the value over time <br />
    55. 55. Tracy makes it simple and obvious to everyone <br />
    56. 56. You must deliver the value on one single page <br />
    57. 57. Ever have a Realtor ask what are the fees involved for myself?<br />
    58. 58. Tracy is always delivering value and always wrapping mortgage strategies around properties <br />
    59. 59. Keys to Tracy’s SUCCESS<br />
    60. 60. Tracy created a breakthorughbecause she changed the game with Realtors <br />She has a Great Attitude <br />She uniquely Positions herself<br />She confidently explains her Market Leader expertise <br />She confidently explains the Seller Buydownstrategy <br />She confidently has the Rent vs. Own Conversation <br />And then she takes massive Action and meets with lots of Realtors face-to-face <br />
    61. 61. Tracy’s video that started her success<br />
    62. 62. Tracy shows the problem and pain <br />
    63. 63. She pre-frames the solution <br />
    64. 64. More framing of her solutions <br />
    65. 65. She broke down the story in detail <br />
    66. 66. Monthly payment with $14,000 price reduction <br />
    67. 67. Monthly payment with $14,000 rate buydown<br />
    68. 68. Tracy make this clear and simple to everyone <br />
    69. 69. Tracy is creating obvious value <br />
    70. 70. Her call to action was elegant and powerful <br />
    71. 71. VS.<br />Guidance<br />Information<br />
    72. 72. Tracy Cavanaugh is the Obvious Choice <br />
    73. 73.
    74. 74. Buy Now<br />Buy Now Using Seller Buy Down Program<br />4 Bed, 2.5 Bath, 2,120 Sq. Ft.<br />4.25% 30 Year Fixed<br />$225,000 Purchase Price<br />3.5% Down<br />$1,188 Payment<br />VS.<br />Wait<br />Buy Later No Seller Buy Down Program<br />3 Bed, 1.5 Bath, 1,240 Sq. Ft.<br />6.5% 30 Year Fixed<br />$180,000 Purchase Price<br />3.5% Down<br />$1,186 Payment<br />
    75. 75. Tracy cost of waiting analysis <br />
    76. 76. Tracy shows the possible cost of waiting <br />
    77. 77. Tracy blows up the cost of waiting over time <br />
    78. 78. Tracy always shows the power of debt reduction<br />
    79. 79. It’s time for new SKILLS & HABITS<br />
    80. 80. It’s time to take action to be different<br />
    81. 81. 13 Years Of Expertise <br />
    82. 82. 13+ hours of online video curriculum <br />68 page workbook <br />5 Complete Modules covering the most important and relevant information<br />
    83. 83. Certified Mortgage Coach FRAMEWORK<br />Strategies <br />c<br />Market Leader<br />Wow Presenter <br />
    84. 84.
    85. 85.
    86. 86. Make Compliance an Advantage<br />
    87. 87. 2.25 hours of content <br />
    88. 88. 2.25 hours of content + 33 page workbook <br />
    89. 89. 2.25 hours of content <br />
    90. 90. 2.25 hours of content + 16 page workbook <br />
    91. 91. Inspire First Time Home Buyers <br />
    92. 92. Move Fence Sitters<br />
    93. 93. Create WOW Presentations<br />
    94. 94. Master Analyze <br />
    95. 95. Understand the Market<br />
    96. 96. Wow Realtors at next meeting <br />
    97. 97.
    98. 98. “Certified Mortgage Coach Program was fantastic. It certainly helped with presentation skills. Simply put a must for success moving into 2010.”<br />Paul Walton <br />
    99. 99. Paul Walton <br />
    100. 100. “I am very pleased with the Certified Mortgage Coach Program so far!  You know my financial planning back ground and I was questioning how much value I would get out of the program, boy was I wrong!  I am just to the first two sections and I am blown away with the teaching.  I know the markets better than I ever have in my life. thanks for continuing to exceed my expectations.” <br />Mark Mayfield<br />
    101. 101.
    102. 102.
    103. 103. Total Cost Analysis <br />
    104. 104. RateWatch<br />
    105. 105. Chat Room<br />Forms<br />Library <br />Weekly Coaching Calls <br />Weekly Q & A Sessions <br />
    106. 106. Join the Mortgage Coach Team Today <br />Value is Priceless > Price is $2,485<br />
    107. 107. Mortgage Coach Promise<br />
    108. 108. 2010<br />2010<br />2010<br />
    109. 109.
    110. 110. I’m so glad I have Mortgage Coach <br />
    111. 111. I wish I had Mortgage Coach on this one<br />

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