How to win business on Zillow with Andrew Adams


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the power point presentation from the webinar with Andrew Adams, Dave Savage and Carl White

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  • Where do you get your business?
    How much business do you do?
  • Redfin, Google,
  • Let me show you how and why EDGE changes everything
    It changes your success levels
    It makes your job easier
    It makes borrowers and Realtors trust you and like you faster
    It give you more confidence
    It improves the level of service and value that you deliver to your clients over night

    The mortgage business has never been more challenging in many ways and at the same time it’s never been more exciting – Now it’s time for the EDGE experience
  • Introduce Dan for a 5 minute update – it’s important that he is brief – so tell him to keep it under 5 minutes
  • How to win business on Zillow with Andrew Adams

    1. 1. Thank you for joining us.
    2. 2. This Webinar will be starting shortly.
    3. 3. My job is to find sales and marketing breakthroughs Dave Savage
    4. 4. Thank you Carl White
    5. 5. How many loans do you expect to close this month? • 8+ close loans • 5-8 loans • 3-4 loans • 1-3 loans • 0 loans
    6. 6. Have you used Zillow in the past for business building? • Yes • No
    7. 7. Interesting Facts 1.Most loan officers quote a rate to a quality prospect less than 3 times per week 2.90% of rate quotes don’t end up with a loan
    8. 8. Future webinar
    9. 9. Andrew usually close’s around 10 loans per month.
    10. 10. However, this month he is closing over 20 loans
    11. 11. Andrew generates most of his business from Zillow™ & other online communities
    12. 12. Here’s what you’re going home with today 1.A new lead source > Zillow 2.A way to improve your lead to conversation ratio
    13. 13. What’s your biggest problem today? • Not enough leads • Not enough hours in the day
    14. 14. Meet Andrew Adams
    15. 15.
    16. 16. Andrew’s RESULTS • 18,000 people have viewed his profile • 12 people per day view his profile in Zillow™ • Gets weekly calls from clients he communicates directly within threads • Gets calls from clients who read his threads
    17. 17. Please tell us a little about your marketplace and mortgage practice?
    18. 18. Why do you like getting business from Zillow™?
    19. 19. Show us how you win business online in Zillow™, Trulia & online communities
    20. 20. What not to do ?
    21. 21. “The leads goes up when I takes a position against another loan officer who’s providing miss-information and bad advice” A few key’s to Andrew’s Magic & “When they see my passion and agree with my point of view they reach out to me”
    22. 22. Andrew’s plan 1.Reads forums for 30 minutes per day 2.Managing 6-12 conversations at a time 3.Delivers consistent sales process that delivers obvious value
    23. 23. LeadGEN checklist 1.Read Zillow™ forums daily (30 mins daily) 2.Identify relevant threads 3.Set watch alerts (manage 6-12 at a time) 4.Respond quickly with obvious value
    24. 24. Sales Process checklist 1.Ask great questions via email 2.Sends email with link to EDGE report (obvious value) 3.If you want more details and an updated personal EDGE report call me to discuss
    25. 25. Andrew’s FORMULA Zillow Advice Tab Watch Relevant Threads Deliver Obvious Value Win Business
    26. 26. Your challenges • Don’t have enough time • What I’m doing is working • It’s hard to charge
    27. 27. Show us your unique sales process that helps you win the trust and respect of your prospects
    28. 28. How valuable is EDGE to your business?
    29. 29. How to get the attention of the best Realtors
    30. 30. “Been trying to get an appointment with him for more than 2 years”
    31. 31. “This is a very powerful tool that every originator should be using”
    32. 32. Wow Realtors with Value
    33. 33. Help Realtors sell homes faster
    34. 34. Help Realtors sell homes faster
    35. 35. Help Realtors sell homes faster
    36. 36. Lets get started... 5 steps get getting started with Zillow™ 3 steps to getting started with EDGE
    37. 37. Zillow™ Lead Flow checklist 1.Go to “Advice” tab and search your local marketplace 2.Read Zillow™ forums daily 3.Identify relevant threads 4.Set watch alerts (manage 6-12 at a time) 5.Respond quickly with obvious value
    38. 38. Sales Process checklist 1.Get access to EDGE 2.Create EDGE presentations 3.Send EDGE link to client and partner
    39. 39. will help you WIN more loans with less effort
    40. 40. Make More Effective Sales Presentations
    41. 41. Help Realtors® Sell More Homes
    42. 42. Certified Mortgage Coach SUCCESS Thea Druley • 13 new Realtor relationships with 23 open houses! • 3 current Realtors with 3 or 4 locked loans each • Old Average was maybe 1 referral every 3 months • 18 closings in one month!!
    43. 43. Self-Paced Online Training
    44. 44. Easy-to-Navigate Course
    45. 45. 8 Hour NMLS National Requirement for 2011 Included!
    46. 46. is Online & Easy to Use Easier to adopt and gets used more often See for Yourself 800.485.7251
    47. 47. LIVE powers a WOW experience Better win ratio and more referrals See for Yourself 800.485.7251
    48. 48. Open House Seller Buydown helps you Wow Realtors
    49. 49. Your Breakthrough. See for Yourself 800.485.7251
    50. 50. $595 See for Yourself 800.485.7251 Certified Mortgage Coach Training
    51. 51. $895$595 See for Yourself 800.485.7251 EDGE and RateWatch
    52. 52. 8 Hours NMLS CE Education $895$595 $295 See for Yourself 800.485.7251
    53. 53. Total Value $1,795 $895$595 $295 See for Yourself 800.485.7251
    54. 54. $695 gets you everything. See for Yourself 800.485.7251
    55. 55. You get access to Edge to see for yourself and HUGE today only savings. $1,100 Savings. See for Yourself 800.485.7251
    56. 56. $695 gets you everything. See for Yourself 800.485.7251
    57. 57. Meet Personally, 800.485.7251
    58. 58. “EDGE is an absolute game changer, it’s the most valuable tool for loan officers I’ve seen in my career “ Todd Duncan
    59. 59. Meet Personally, 800.485.7251
    60. 60. Now that you’ve heard Andrew’s story are you going to check out Zillow? • Yes • No
    61. 61. Thank you Andrew Adams
    62. 62. What I love about EDGE reports is that they are easy on the eye. You can look at the charts and graphs and tell exactly what the report is saying within seconds. Brent Sute in Tuscaloosa, AL See for Yourself 800.485.7251
    63. 63. “I think EDGE is fantastic. Edge puts all the calculations I do short hand into an easy process. The presentation is clean and easy to read. I love it! I was so excited I showed my wife last night.” Aaron Kayser Herndon, Virginia See for Yourself 800.485.7251
    64. 64. “In our ever changing financial world Mortgage Coach's EDGE platform is THE vital tool to bring clarity and value to our clients. ” Paul Walton in Benicia, CA See for Yourself 800.485.7251
    65. 65. “Edge works the way we do, ask the right questions in the right order and win your clients respect. The feedback and results have been amazing.” Dan Rawitch, Petaluma, CA See for Yourself 800.485.7251
    66. 66. What do you think of today’s webinar? • Love it • Pretty good • Average • Not good • Waste of time
    67. 67. Meet Personally, 800.485.7251