© Mindscape Innovations Group Inc.Managing Social Friction:Lessons Learned from Ontario’s Green ActQUEST, Winnipeg, 2012-1...
Picture from http://www.bcenergyblog.com/tags/ontario-wind-farms/AgendaA “101” style walk-through ofreal-life project expe...
Photo by K. Stevens, 2008 – Ulsan © Mindscape Innovations Group Inc.Derek Satnik, P.Eng., LEED®APManaging Partner & Chief ...
© Mindscape InnovationsConservation Roadmap & ROI ChartFrom book Smart Power: An Urban Guide to Renewable Energy and Effic...
Energy Efficiency 101Step 1: Learn what you’re using (metering, watch bills)Step 2: Identify opportunities to use lessStep...
Photo by K. Stevens, 2008 – Lions HeadImplementation of Renewable Energy SystemsStep 1: Scoping – determine technology opt...
© Mindscape Innovations Group Inc.Profitability Comparison for RE TechnologiesPayback (yrs)RelativeCost($/unit)0 2515Solar...
Photo by K. Stevens, 2008 – Prescott-RusselChallenges / Pitfalls• Transmission/Distribution Constraints• Utilities adaptin...
Managing Social FrictionSocial friction is emotional: fear, uncertainty & doubt• Be proactive: understand the likely issue...
Social Friction:Myths & Misunderstandings About Wind EnergyMyths• Infrasound• Bird / bat kill- more likely to die froma ca...
Picture from www.canhydro.comSlide © Mindscape Innovations Group Inc.The Truth about “Aesthetics” &Wind Turbines…• NIMBY (...
Know who you’re talking withRespect for them, and for you• 70+% are Honest Jane & Confused Kathy: haveconcerns, maybe hear...
Selling the Benefits of (Distributed)Renewable Energy• Recognize the audience• Local revenue & jobs: keep the farm• Helps ...
Where to Get Help• Ontario:– REFO (advice):www.energy.gov.on.ca/en/renewable-energy-facilitation-office– OSEA (advice, res...
Photo from http://www.socalofficerealestateblog.com/wp-content/newuploads/2009/06/saddleback-church-solar-electric-panels-...
Photo from http://www.americanprogress.org/issues/2009/04/img/solar_church_onpage.jpg© Mindscape Innovations Group Inc.Les...
Picture from http://www.winnipeg.ca/ppd/pdf_files/Nhbd_guide.pdfSlide © Mindscape Innovations Group Inc.Transferrable Less...
Photo by K. Stevens, 2009 - Toronto © Mindscape Innovations Group Inc.Key Points• Conservation before generation• Green po...
© Mindscape Innovations Group Inc.Mindscape Innovations Group• In this new library of ideas, we’re the librarians.• Turn-k...
© Mindscape Innovations Group Inc.info@mi-group.ca877-394-6589www.mi-group.caThank you.
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Managing Social Friction in Wind or Solar Energy Projects

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Wind and solar energy have brought electricity generation home to the neighbourhood, and big surprise, not all the neighbours are happy about it. Change can be hard, and respecting the neighbours is important. This presentation explores the causes of social friction and how to manage it without sacrificing your project.

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Managing Social Friction in Wind or Solar Energy Projects

  1. 1. © Mindscape Innovations Group Inc.Managing Social Friction:Lessons Learned from Ontario’s Green ActQUEST, Winnipeg, 2012-11-20Derek Satnik, P.Eng., LEED®APMindscape Innovations Group Inc.www.mi-group.ca
  2. 2. Picture from http://www.bcenergyblog.com/tags/ontario-wind-farms/AgendaA “101” style walk-through ofreal-life project experiences:•Context & Planning•Challenges to Expect•Pitfalls to Avoid•Where to Find Help•Lessons Learned
  3. 3. Photo by K. Stevens, 2008 – Ulsan © Mindscape Innovations Group Inc.Derek Satnik, P.Eng., LEED®APManaging Partner & Chief Innovation Officer• Electrical Engineer, renewable energy / LEED®specialist: Consultingwith Stantec / Enermodal since ’99 (various capacities on facility designteams), Managing Partner at Mindscape since Oct. 2006• Canada Green Building Council (CaGBC): LEED for Homes, RealEstate, Neighbourhood Development, and Mid-Rise (sub-)Committees• Canadian Residential Energy Services Network, Founder & Advisor• Net-Zero Energy Housing Coalition, Technical Advisor• Built Green Canada, Technical Standards Committee Chair• Natural Resources Canada’s “Solar Ready” program, Advisor• Ontario Sustainable Energy Association, Past Vice-Chair• Ontario Clean Air Alliance, Board of Advisors• Green Energy Act Alliance, Management Committee• Community Renewable Energy Waterloo, Past-President• Conestoga College Program Advisory Committee helping create arenewable energy trades program• Local Initiative for Future Energy Co-operative Inc., Founder• Sustainable Waterloo (regional carbon market), Advisory Board
  4. 4. © Mindscape InnovationsConservation Roadmap & ROI ChartFrom book Smart Power: An Urban Guide to Renewable Energy and Efficiency, © William H. Kemp
  5. 5. Energy Efficiency 101Step 1: Learn what you’re using (metering, watch bills)Step 2: Identify opportunities to use lessStep 3: Identify applicable incentive programsStep 4: Consider hiring an energy audit professionalStep 5: Retrofit – Start with the low-hanging fruitStep 6: Use min 50% of the savings to finance furtherefforts (build an increasing project budget year afteryear)Repeat!Slide © Mindscape Innovations Group Inc.Walmart, McKinney, Texas, with white roof, wind & solar:http://www.elperfecto.com/wp-content/uploads/Bing_Maps_Wind_Turbine_Wal-Mart_McKinneyTX.jpg
  6. 6. Photo by K. Stevens, 2008 – Lions HeadImplementation of Renewable Energy SystemsStep 1: Scoping – determine technology optionsStep 2: Feasibility assessment(s)Step 3: Research permitting requirementsStep 4: Research grants and incentivesStep 5: Hire RE consultant or turn-key OEM/distributor• Mindscape provides renewable energy resourceassessments to determine which forms of renewableenergy will best fit your needs and location• Mindscape also has partners involved with manydifferent renewable energy technologies (checkOSEA members list and www.OntarioGreenSpec.ca)© Mindscape Innovations Group Inc.
  7. 7. © Mindscape Innovations Group Inc.Profitability Comparison for RE TechnologiesPayback (yrs)RelativeCost($/unit)0 2515Solar DHWPVBIPVPV w/trackers orconc.SolarwallsPVthermalhybridWind>1MWWind<30kWConservationGeoBioHydro
  8. 8. Photo by K. Stevens, 2008 – Prescott-RusselChallenges / Pitfalls• Transmission/Distribution Constraints• Utilities adapting differently and with varying levels ofsupportiveness• Finances– Industries maturing: costs improving– Incentive programs maturing• Clear contract documents• Social friction & misinformation• CSA equipment certifications• ESA final site approval© Mindscape Innovations Group Inc.
  9. 9. Managing Social FrictionSocial friction is emotional: fear, uncertainty & doubt• Be proactive: understand the likely issues– Media, recent/current events, relevant science & myths• Respect the people regardless of their concerns• Have a process– Share your plan– Listen to concerns• Choose your battles– “Walk softly, and carry a big stick”– Be well informed, and boldly challenge mistruths– Don’t make mountains out of mole-hills© Mindscape Innovations
  10. 10. Social Friction:Myths & Misunderstandings About Wind EnergyMyths• Infrasound• Bird / bat kill- more likely to die froma cat, car, or building• Ground vibrations…A long list ofunfounded andunprovable sillinessMisunderstandings• Land use- farm up to tower base• Audible noise- quieter than the wind• Intermittent (“blows whenit wants to”)- geographic diversity- supply mix planning- pair with PV / hydro / biogasPicture from www.canhydro.comSlide © Mindscape Innovations Group Inc.
  11. 11. Picture from www.canhydro.comSlide © Mindscape Innovations Group Inc.The Truth about “Aesthetics” &Wind Turbines…• NIMBY (“not in my backyard”)– General reaction from everybody that has to watchyou make money off their wind• POOL (“please on our land”)– General reaction from everybody that gets invitedto co-invest and own part of the wind project• “Your own pigs don’t stink…”• Share the equity (even just 1%!)
  12. 12. Know who you’re talking withRespect for them, and for you• 70+% are Honest Jane & Confused Kathy: haveconcerns, maybe heard rumours, need informationand to be heard and respected• NIMBY (Not in my backyard) – often resolvable• BANANA (Built absolutely nothing anywhere nearanyone) – unrealistically selfish• NOPE (Not on Planet Earth) – willfully ignorantKnow when to disagree and let go© Mindscape Innovations Group Inc.
  13. 13. Selling the Benefits of (Distributed)Renewable Energy• Recognize the audience• Local revenue & jobs: keep the farm• Helps stabilize cost of electricity• Distributed electricity generation increases gridstability, reduces transmission losses, and dismantleselectricity monopolies – energy independence• Electricity without emissions• Tourism• Remember: he who complains the loudest is alwaysa statistical minority. Get others heard.Picture from www.canhydro.comSlide © Mindscape Innovations Group Inc.
  14. 14. Where to Get Help• Ontario:– REFO (advice):www.energy.gov.on.ca/en/renewable-energy-facilitation-office– OSEA (advice, resources): www.ontario-sea.org• CanREA: www.canrea.ca• Tax Incentives (class 43.2 depreciation)• Consultants (Mindscape or other)www.mi-group.caPicture from http://www.julietschor.org/2010/05/welcome-to-plenitude/Slide © Mindscape Innovations Group Inc.
  15. 15. Photo from http://www.socalofficerealestateblog.com/wp-content/newuploads/2009/06/saddleback-church-solar-electric-panels-1-large.jpgEnablers & Incentives That Make $enseUtility based:• Design assistance grants (conservation)• Energy audit & retrofit rebates• Net-metering• Feed-In Tariff (FIT)Municipality based:• Expedited approvals• Density bonuses• Partial/temporary property tax waivers• DC credits / cash rebatesOther: Capital Cost Allowances (tax based)© Mindscape Innovations Group Inc.
  16. 16. Photo from http://www.americanprogress.org/issues/2009/04/img/solar_church_onpage.jpg© Mindscape Innovations Group Inc.Lessons Learned• Plan Early• Spend 1% on feasibility• Use available support• Ask lots of questions (early and often, especially ofapproval agencies), and push for real answers• Talk to the neighbours and be willing to share• Expect delays• Have clear roles & bid documents• Don’t neglect CSA / ESA• Sometimes net metering is better than FIT
  17. 17. Picture from http://www.winnipeg.ca/ppd/pdf_files/Nhbd_guide.pdfSlide © Mindscape Innovations Group Inc.Transferrable LessonsTypically true for any public process:•Plan Early•Budget for feasibility•Use available support•Ask lots of questions (early and often, especially ofapproval agencies), and push for real answers•Invest in stakeholdering•Expect delays•Have clear boundaries and scope limitations•Don’t neglect external approvals (eg: CSA, LDCs,Conservation Authorities, etc)
  18. 18. Photo by K. Stevens, 2009 - Toronto © Mindscape Innovations Group Inc.Key Points• Conservation before generation• Green power is popular & feasible• Social friction is everybody’s responsibility• Social friction is emotional: fear, uncertainty & doubt• “The truth shall set you free”• Seek every opportunity to turn enemies into allies• Have competent help• Plan ahead
  19. 19. © Mindscape Innovations Group Inc.Mindscape Innovations Group• In this new library of ideas, we’re the librarians.• Turn-key full lifecycle solutions forenvironmentally and technologically enhancedhomes, businesses, and communities.• 14 awards since ‘07, municipal through international• Core enabling services to both the green building sectorand the renewable energy sector: policy and incentiveprogram development, Community Energy Plans /Sustainability Plans, feasibility studies, renewable energysystem solutions, processing grants and incentives,permits and approvals, managing public stakeholderingand social friction, and much more...
  20. 20. © Mindscape Innovations Group Inc.info@mi-group.ca877-394-6589www.mi-group.caThank you.

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