Change management- part 1


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فرهاد زرگری , Eat Or Be Eaten, change management, confusion, Demographics, Wells Fargo, IBM, Pan Am, GM, CBS, CNN, Toyota, John Patrick, GE, Club Med, The Quest for Business, Women Roar, talent, brand, The “Change” Reaction, passive, active, proactive, استراتژي مناسب , تغييرات شتاب آلود ,مدیریت تغییر, ستارگان سازماني,

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Change management- part 1

  1. 1. 1
  2. 2. ‫‪Change‬‬ ‫1 ‪Management-P‬‬ ‫جهت ارائه در اداره کل درمان‬ ‫تهران بزرگ‬ ‫‪‬‬ ‫دکتر زرگری‬ ‫01/5/ 38‬ ‫2‬
  3. 3. Change ‫تغ يير ات‬ ‫شتاب آلود‬ Dr. Zargari 3
  4. 4. Change THE 4 CHANGES The world changes. The work changes. The talent changes. The client changes. Dr. Zargari 4
  5. 5. THE WORLD CHANGES Dr. Zargari 5
  6. 6. Change There will be more“ confusion in the business world in the next decade than in any decade in history. And the current pace of change will only accelerate.” Steve Case Dr. Zargari 6
  7. 7. The Changing World •“The period 2000-2025 will bring the single greatest worldwide change since we came down from the trees.” David Schneider & Grady Means, Meta Capitalism Dr. Zargari 7
  8. 8. The Changing World •“In 25 years, you’ll probably be able to get the sum total of all human knowledge on a personal device.” Greg Blonder, VC [was Chief Technical Adviser for Corporate Strategy @ AT&T] [Barron’s 13.11.2000] Dr. Zargari 8
  9. 9. The Changing World •“It used to be that the big ate the small. Now the fast eats the slow.” Geoff Yang, (Institutional Venture Partners) Dr. Zargari 9
  10. 10. THE WORK CHANGES Dr. Zargari 10
  11. 11. The Changing World 2020 “Demographics”: By 2010, full-time workers will be in the minority Source: MIT study (28August2000) Dr. Zargari 11
  12. 12. The Changing World •“Banking is necessary. Banks are not.” Dick Kovacevich, Wells Fargo Dr. Zargari 12
  13. 13. ‫مقايسة تعدادي ازستارگان سازماني دهة 07 و‬ 90 ‫دهة‬ 1990 ‫دهة‬ ‫سازمان‬ Southwest Pan Am ‫شركت هواپيمايي‬ Toyota General Motors ‫خودرو‬ CNN CBS ‫راديو و تلويزيون‬ Gateway 2000 IBM ‫كامپيوتر‬ Fuji Kodak ‫فيلم‬ America Online Local Public Library ‫اطلعرساني‬ Federal Express US Post Office ‫پست‬ USA Today Dr. Zargari 1970 ‫دهة‬ New York Times ‫روزنامه‬ 13
  14. 14. Change Consequences for the built environment: Richter 8.4 .Time frame: 10 - 20 years Dr. Zargari 14
  15. 15. Change Talk to kids. Watch how“ they use such tools as instant messaging, and you can learn it all. Kids hold the clue to the future of technology.” John Patrick, ebusiness guru, IBM Dr. Zargari 15
  16. 16. Change We want to be“ the air traffic controllers of electrons.” Bob Nardelli, GE Power Systems Dr. Zargari 16
  17. 17. Change Eat Or .Be Eaten Message AIA: Dr. Zargari 17
  18. 18. Change Club Med is“ more than just a ‘resort’; it’s a means of rediscovering oneself, of inventing an entirely new ‘me.’ ” Source: Jean-Marie Dru, Disruption Dr. Zargari 18
  19. 19. Change Apple opposes, IBM“ solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests. … Brands are not nouns but verbs.” Source: Jean-Marie Dru, Disruption Dr. Zargari 19
  21. 21. THE TALENT CHANGES Dr. Zargari 21
  22. 22. Change Brand = Talent Dr. Zargari 22
  23. 23. Change The leaders of Great“ Groups love talent and know where to find it. They revel in the talent of others.” Warren Bennis & Patricia Ward Biederman, Organizing Genius Dr. Zargari 23
  24. 24. Change AS LEADERS,“ WOMEN RULE: New Studies find that female managers outshine their male counterparts in almost every measure” Title, Special Report, Business Week, 11.20.00 Dr. Zargari 24
  25. 25. Change The Cracked Ones Let in the Light “Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.” David Ogilvy Dr. Zargari 25
  26. 26. Change The A students work for the B students. The C students run the business. The D students dedicate the buildings.” ( Dr. Zargari Assertion to Kinko’s founder Paul Orfalea from his Mom (Fortune/05.13.02 26
  27. 27. THE CLIENT CHANGES Dr. Zargari 27
  28. 28. Change The Quest for Business . . .Effectiveness is … a continuous challenge as customer expectations change and can sometimes change faster than organizations can respond Dr. Zargari 28
  29. 29. Change Women !Roar Dr. Zargari 29
  30. 30. Change Women*: (1) Dominate the res. market. (2) Dominate education decision-making. (3) Dominate health-care decision-making. (4) Dominate the Talent/HR office environment. (5) Own 9M bus. .*Guys still control the factory & mining environment Dr. Zargari 30
  31. 31. Change Carol Gilligan/ In a Different Voice Men: Get away from authority, family Women: Connect Men: Self-oriented Women: Other-oriented Men: Rights Women: Responsibilities Dr. Zargari 31
  32. 32. Change Men and women don’t think the same way, “ don’t communicate the same way, don’t buy for the same reasons.” “He simply wants the transaction to take place. She’s interested in creating a relationship. Every place women go, they .”make connections Dr. Zargari 32
  33. 33. Change EVEolution: Truth No. 1 Connecting Your Female Consumers to Each Other Connects Them to Your Brand Dr. Zargari 33
  34. 34. Change The ‘Connection“ Proclivity’ in women starts early. When asked, ‘How was school today?’ a girl usually tells her mother every detail of what happened, while a boy might grunt, ‘Fine.’ ” EVEolution Dr. Zargari 34
  35. 35. Change They “ join them.” Women don’t buy brands. EVEolution Dr. Zargari 35
  36. 36. The Changing World •"There is only one constant in this universe, and that constant is ... change". Albert Einstein Dr. Zargari 36
  37. 37. ‫‪Change‬‬ ‫‪‬‬ ‫مديران همواره ااا مساااله تغيير‬ ‫اا‬ ‫ب‬ ‫)‪ (Change‬سر و کار داشته اند ولی در‬ ‫زمان کنو ایا مسااله طول زمان تغيير‬ ‫اا ا‬ ‫ن‬ ‫مطرح است.‬ ‫‪‬‬ ‫در گذشته مديريت شاهد ثبات و‬ ‫پايداری نسبتا طولنی بود و يک برنامه‬ ‫جديد در هر ده سال کفايت می کرد.‬ ‫‪‬‬ ‫در زمان کنو ایا مديران شاهد‬ ‫ن‬ ‫تغييرات سريع و زودگذر ه ستند و بايد‬ ‫به تغي ير به عنوان يک فعال يت دايمی و‬ ‫مستمر نگاه کنند.‬ ‫73‬ ‫‪Dr. Zargari‬‬
  38. 38. Change • Change comes at us constantly and shows no mercy. • Only those organizations that possess the necessary skills for anticipating change within their business will survive into the next millennium. Dr. Zargari 38
  39. 39. The Changing World •“When land was the productive resource, nations battled over it. The same is happening now for talented people.” Stan Davis & Christopher Meyer, future WEALTH Dr. Zargari 39
  40. 40. The Changing World • All these rapid developments and changes deeply influence the traditional way of management. • New Concepts require new Leadership Methods. Dr. Zargari 40
  41. 41. ‫چرا اين همه تغيير؟‬ ‫14‬ ‫‪Dr. Zargari‬‬
  42. 42. The Changing World •Many people are afraid of change because it hastens the unknown. However, we were born to evolve. It is the key factor which has enabled all life to grow and develop at the speed it has. Dr. Zargari 42
  43. 43. The Changing World Change Is a Direct Challenge to Our Emotional Needs • • • Our need to trust Our need to have choices Our need to feel in control Dr. Zargari 43
  44. 44. The Changing World The “Change” Reaction T h o u g h ts a n d F e e lin g s B e h a v io r a l E ffects P erform an ce R e su lts Dr. Zargari 44
  45. 45. The Changing World Descriptions of the Word Change • • • • • • • • • Dr. Zargari Fear Uncertainty Anticipation Confused Powerless Happy Numb “Wait and see” Excited • • • • • • • • Opportunity Angry “Whatever” Optimistic Panic Anxiety Motivated Sad 45
  46. 46. The Changing World • Success is achieved by leading change, not waiting for it. Dr. Zargari 46
  47. 47. ‫‪The Changing World‬‬ ‫شرايط‬ ‫متغير‬ ‫‪Passive‬‬ ‫شرايط‬ ‫متغير‬ ‫انسان متغير‬ ‫و تابع شرايط‬ ‫‪Active‬‬ ‫شرايط‬ ‫متغير‬ ‫74‬ ‫انسان‬ ‫ثابت‬ ‫انسان متغير‬ ‫و حاکم بر شرايط‬ ‫‪Proactive‬‬ ‫‪Dr. Zargari‬‬
  48. 48. The Changing World  There are THREE kinds of people: 1- Those who Remember 2- Those who Think 3- Those who Dream  Those who Remember  Those who Think  Those who Dream Dr. Zargari Remember the Past Try to Grasp the Present Dream about Future 48
  49. 49. ‫‪The Changing World‬‬ ‫موج اطلعات‬ ‫فشار بر سازمان‬ ‫س‬ ‫ز‬ ‫م‬ ‫ن‬ ‫ف‬ ‫ا‬ ‫ق‬ ‫د‬ ‫ی‬ ‫آ‬ ‫م‬ ‫ا‬ ‫د‬ ‫گ‬ ‫س‬ ‫ز‬ ‫م‬ ‫ن‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ی‬ ‫ی‬ ‫آ‬ ‫م‬ ‫ا‬ ‫د‬ ‫گ‬ ‫استراتژي نامناسب‬ ‫استراتژي مناسب‬ ‫عدم انعطاف و ايجاد بحران‬ ‫انعطافپذيري‬ ‫عدم انطباق با محيط، ادامة فشار‬ ‫نابودي سازمان‬ ‫انطباق با محيط، كاهش فشار‬ ‫ادامة حيات سازمان‬ ‫94‬ ‫‪Dr. Zargari‬‬
  50. 50. The Changing World Change leadership” skills are“ required for organizational viability Dr. Zargari 50