The Difference Between Print and Web Design

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The Difference Between Print and Web Design

  1. 1. ber/glass The difference between print and web design
  2. 2. WHY ME? I’ve been doing both for a while now.
  3. 3. WHERE WE’RE HEADED Adobe Tools Color Resolution Typography Format Interactivity
  4. 4. A MAJOR THEME exibility vs. consistency
  5. 5. ADOBE TOOLS
  6. 6. USE THE RIGHT APP! WEB: PRINT: • Dreamweaver • InDesign • Flash • Illustrator • Photoshop • Photoshop • Fireworks • Illustrator*
  7. 7. COLOR
  8. 8. ADDITIVE & SUBTRACTIVE
  9. 9. COLOR MODELS Web: Print: Print: rgb cmyk pms
  10. 10. DIFFERENT GAMUTS Visible spectrum (sorta) RGB CMYK
  11. 11. COLOR CONSISTENCY • Print color should be consistent across all viewings (only variation is ambient light) • Web color varies significantly due to monitor contrast, brightness, black level, gamma, etc.
  12. 12. RESOLUTION
  13. 13. WHAT IS RESOLUTION? • Means different things in different contexts (display resolution vs. image resolution) • Resolution is measured in dpi • Screens are typically 72dpi (or thereabouts) why print has a higher dpi • Print is generally 300dpi
  14. 14. RAMIFICATIONS • An image on a website that’s three inches wide on your monitor may look jagged when printed any larger than about 3/4 of an inch wide (multiplier is 4.17 or .072). • You can cheat, but not much.
  15. 15. RESOLUTION & TYPE Low resolution hurts typographic detail
  16. 16. TYPOGRAPHY Or, why print designers hate the web
  17. 17. MILLIONS OF FONTS • Many fonts are designed for a particular medium. • Considerations include resolution, ink bleed, size, and letter width.
  18. 18. WEB IS LIMITED • Type in HTML is limited to what the user has installed on his/her computer • Computers don’t come with much • Font is typically specified in cascading order via CSS
  19. 19. THE WEB IS INCONSISTENT The same font might appear differently.
  20. 20. BaseNineSCB (36pt) Sphinx of black quartz, judge my vow. BaseNineSCBI (36pt) Sphinx of black quartz, judge my vow. BaseNineSCI (36pt) Sphinx of black quartz, judge my vow. BaseNineSmallCaps (36pt) Sphinx of black quartz, judge my vow. Bell Gothic Black (36pt) Sphinx of black quartz, judge my vow. Bergell Plain (36pt) Sphinx of black quartz, judge my vow. Concept-One (36pt) Sphinx of black quartz, judge my vow. Cuomotype (36pt) Sphinx of black quartz, judge my vow. PRINT CAN DeadHistoryBold (36pt) Sphinx of black quartz, judge my vow. DeadHistoryRoman (36pt) Sphinx of black quartz, judge my vow. DeconStruct-Bold (36pt) Sphinx of black quartz, judge my vow. DO IT ALL DeconStruct-Medium (36pt) Sphinx of black quartz, judge my vow. Dynamoe (36pt) Sphinx of black quartz, judge my vow. Seriously, anything goes Flexure (36pt) Sphinx of black quartz, judge my vow. IndustrialSchizophrenic (36pt) Sphinx of black quartz, judge my vow. Marydale (36pt) Sphinx of black quartz, judge my vow. Marydale-Bold (36pt) Sphinx of black quartz, judge my vow. Napkin (36pt) Sphinx of black quartz, judge my vow. NotCaslonOne (36pt) Sphinx of black quartz, judge my vow. NotCaslonTwo (36pt) Sphinx of black quartz, judge my vow. Osprey (36pt) Sphinx of black quartz, judge my vow. Proletarian (36pt) Sphinx of black quartz, judge my vow. SuburbanBold (36pt) Sphinx of black quartz, judge my vow. SuburbanLight (36pt) Sphinx of black quartz, judge my vow. Swifty (36pt) Sphinxofblackquartz,judgemyvow. WordyDivaBeta (36pt) Sphinx of black quartz, judge my vow.
  21. 21. SERIF vs. SANS-SERIF Some argue sans is more readable. Verdict: Hung jury
  22. 22. FORMAT
  23. 23. PRINT FORMATS Infinite variety Some common conventions (letter, trifold, business card) Consistent for all users/viewers
  24. 24. WEB FORMATS Constrained by monitor width May be different for every user
  25. 25. THE “FOLD” • In print, it has a specific location • On the web, it could be anywhere • Significant variation across computers • People do scroll
  26. 26. OTHER CONSIDERATIONS WEB: PRINT: • Fixed/fluid • Paper stock • Centered/left • Distribution • Connection • Page count
  27. 27. INTERACTIVITY
  28. 28. PRINT IS... linear/sequential: everyone starts at the beginning immutable: once printed, it doesn’t change uniform: same piece is seen by entire audience
  29. 29. THE WEB IS... nonlinear: not everyone starts in same place or goes in same sequence dynamic: revisions can/will be made after launch customizable: different users may see different content
  30. 30. CONVENTIONS WEB: PRINT: • Iconography • Size/format • Element • Folds/turns locations • Innovation • Help usability encouraged
  31. 31. TECHNICAL STUFF Web and print have own sets of highly technical challenges
  32. 32. Q&A
  33. 33. CONNECT Ben Byrne ben@byrnecreative.com facebook.com/drywall AIM: drywallbmb @drywall

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