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Presented by...Based on Chapter Fourof her latest book...
Introducing...                 inaesthetic                 uditory                 isual                 uditory-         ...
People have different ways of communicating, weeach have a preferred representational system. . .          40%            ...
   In touch with feelings & emotions   Like touching   Play with their hair or pen   Speak softly, gently and slowly ...
   Like to ‘see the big picture’   Speak very quickly   Like things to look good   Think in pictures, so think quicker...
   Care about how things sound   Like peace & quiet – distracted by noise   Use intonation to emphasise   Talk to them...
   Subcategory of Auditory   Like sounds that have meaning:         words, numbers, names   Focus on facts & figures  ...
Start slowly, softly. Use kinaesthetic wordsSpeed up a little. Use auditory wordsSpeak more energetically. Use visual word...
They can use body language and voice tonality, aswell as words, to communicate effectively                                ...
We only have Words. . .   that is just   of the        way we normally           communicate!
Follow the           formulaShare stories (case studies and delighted client testimonials)
The words for each representational systemare shown using this colour coding:            Kinaesthetic            Auditory ...
Kinaesthetic   Auditory   Visual     Auditory-Digital  The proposed changes to the deposit protection rulesintroduced in t...
Kinaesthetic   Auditory   Visual    Auditory-Digital because you enjoyed your holiday break with us atSouth Downs, I think...
Follow the          formulaShare stories & testimonials
   Eight secrets a professional copywriter uses    to generate massive response   An easy way to write eye-catching head...
Charismatic sales letters by Carol Bentley
Charismatic sales letters by Carol Bentley
Charismatic sales letters by Carol Bentley
Charismatic sales letters by Carol Bentley
Charismatic sales letters by Carol Bentley
Charismatic sales letters by Carol Bentley
Charismatic sales letters by Carol Bentley
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Charismatic sales letters by Carol Bentley

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Charismatic sales letters by Carol Bentley

  1. 1. Presented by...Based on Chapter Fourof her latest book...
  2. 2. Introducing... inaesthetic uditory isual uditory- digital
  3. 3. People have different ways of communicating, weeach have a preferred representational system. . . 40% 10%40% 10%
  4. 4.  In touch with feelings & emotions Like touching Play with their hair or pen Speak softly, gently and slowly Say. . . ◦ ‘This doesn’t feel right.’ ◦ ‘I get your drift.’ ◦ ‘Get a grip on yourself.’ Look down Breathe from bottom of stomach
  5. 5.  Like to ‘see the big picture’ Speak very quickly Like things to look good Think in pictures, so think quicker Say. . . ◦ ‘Let’s shed some light on the matter’ ◦ ‘From my perspective, it looks like this.’ ◦ ‘I get the picture.’ Look up Breathe high up in chest
  6. 6.  Care about how things sound Like peace & quiet – distracted by noise Use intonation to emphasise Talk to themselves (listen to their inner voice) Say. . . ◦ ‘We’re on the same wavelength.’ ◦ ‘That sounds about right.’ ◦ ‘I hear you, loud and clear.’ Look side–to–side (at their ears) Breathe from middle of chest
  7. 7.  Subcategory of Auditory Like sounds that have meaning: words, numbers, names Focus on facts & figures Like to work things out before deciding Say. . . ◦ ‘I’m lost for words.’ ◦ ‘The specifications are correct.’ ◦ ‘That’s logical.’
  8. 8. Start slowly, softly. Use kinaesthetic wordsSpeed up a little. Use auditory wordsSpeak more energetically. Use visual wordsUse factual words
  9. 9. They can use body language and voice tonality, aswell as words, to communicate effectively Words 7% Body Language 55% Tonality 38%
  10. 10. We only have Words. . . that is just of the way we normally communicate!
  11. 11. Follow the formulaShare stories (case studies and delighted client testimonials)
  12. 12. The words for each representational systemare shown using this colour coding: Kinaesthetic Auditory Visual Auditory-Digital
  13. 13. Kinaesthetic Auditory Visual Auditory-Digital The proposed changes to the deposit protection rulesintroduced in the Localism Act 2011 (due to be broughtinto force in April 2012) are ringing alarm bells withme and should with you too because there is thepotential for some agencies to be facing a mind-bogglingpenalty of £6,480,000 if they do not comply with thenew rules. This is just one of the lettings legislation changes wediscuss in our low-cost Legal Update course. Attendingcan help you and your staff avoid mistakes that could seeyou and your landlords losing not just thousands, butpotentially millions.
  14. 14. Kinaesthetic Auditory Visual Auditory-Digital because you enjoyed your holiday break with us atSouth Downs, I think you will love the luxurious five daywinter break we have planned for you at WarnersCorton Holiday Village in January 2013. Heres how weplan to banish the post-Christmas, winter blues foryou… . . . time to explore the centre (no screaming kidsrunning about the site) or relax and freshen up ready foryour delicious 3-course meal in the Clyffe Restaurant. And then the fun really begins when the live cabaretshow unfolds on stage. . .
  15. 15. Follow the formulaShare stories & testimonials
  16. 16.  Eight secrets a professional copywriter uses to generate massive response An easy way to write eye-catching headlines, sub-heads and email subject lines Email marketing insights to use in your campaigns Six crucial elements a perfect lead-generating webpage should have Seven insights to crafting a sound social media policy for your business The three checklists I use when writing for clients How to write and use PR effectively

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