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World egg day


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World Egg Day 2010

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World egg day

  1. 1. Dr C. Vasu, Biomin<br />World Egg Day2010<br />
  2. 2. Concept<br />Union of Producers and Consumers<br />Awareness among consumers<br />
  3. 3. World Egg Day – Why?<br />Hatched by the IEC (International Egg Commission)<br />To assist worldwide egg marketers to raise awareness among consumers of the benefits of eggs.<br />To focus consumer attention on the excellent nutritional value of eggs.<br />
  4. 4. World Egg Day<br />Launched in 1996 at the International Egg Commission (IEC) Vienna conference.<br />Second Friday of October will be the World Egg Day.<br />In 2010 – 8thOct<br />
  5. 5. Programs<br />To announce the commencement of promotional campaign.<br />In Austria, a colorful air baloon bearing the phrase ‘an egg a day is okay’.<br />In China, Awareness of the ‘Healthy egg’. <br />In Mauritius 2 giant omelets using 10,000 eggs were prepared and given to underprivileged people as part of ’Egg for Life’ campaign.<br />
  6. 6. Egg Industry in India<br />Third in world Population &Egg Production<br />
  7. 7. 3rd in Production,Per Capita consumption… ?<br />
  8. 8. Egg Consumption (Kg/Person/Year)<br />
  9. 9. Egg Consumption (Kg/Person/Year)<br />
  10. 10. Reasons ?<br />
  11. 11. Know about your Eggs<br />
  12. 12. NUTRIENT DENSE EGGS<br />Two Large Eggs = 155 calories<br />6% food energy<br />20% protein<br />53% essential AminoAcids<br />30% riboflavin<br />12% vitamin A<br />16% vitamin B12<br />12% folate<br />12% vitamin D<br />16% phosphorous<br />8% vitamin B6<br />34% selenium<br />8% iron <br />8% zinc<br />6% vitamin E<br />
  13. 13. Egg Protein<br />Unbeatable package of versatility and top quality protein at an affordable price.<br />The proteins in eggs are important in the development of brain &muscles and have a key role in disease prevention. <br />All the important amino acids, the building blocks of body protein are found in an egg in the right proportions for the body’s needs.<br />
  14. 14. Egg Nutrition<br />75 calories of energy / Egg<br />Adequate quantities of Vitamins A, B6, B12, Folic acid, Iron (Fe), Phosphorus and Zinc (Zn)<br />
  15. 15. Egg Fat<br />2/3rd of Egg fat is of the healthy unsaturated type.<br />This fat helps the body to absorb nutrients such as Vitamins A, D, E and K.<br />
  16. 16. Egg Nutrition<br />Suitable food for any time of the Day.<br />Eating egg is suitable for all age groups esp. Children, Pregnant and Lactating Women.<br />
  17. 17. Egg Choline<br />The Yolk is the excellent source of choline , a nutrient considered essential for Human Health.<br />It can be required for the formation of brain tissue and memory.<br />Play a major role in preventing Heart Disease.<br />
  18. 18. Egg Lutein and Zeaxanthin<br />Lutein and Zeaxanthin are 2 newly recognized nutrients.<br />Daily consumption significantly lower the risk of age related macular degeneration (AMD), a leading cause for blindness affecting people of old age.<br />Also less likelihood of cataract.<br />
  19. 19. WHAT IS CHOLINE?<br /> Egg lecithin (phosphatidylcholine) is made up of glycerol, fatty acids, phosphate and choline.<br /> Choline is important in nerve cell transmission, source of acetylcholine.<br /> Plays important roles in brain development, memory and Alzheimer’s disease.<br />
  20. 20. CHOLINE & DEVELOPMENT<br />Pregnancy: large amounts of choline delivered to fetus and newborns have high plasma choline levels (7-fold).<br /> Lactation: high choline content in breast milk<br />
  21. 21. CHOLINE & THE BRAIN<br />Studies suggest that dietary intake of choline early in life can diminish the severity of memory deficits in aged animals.<br /> Critical periods for cholineenhancement of memory<br /> Embryonic (12-17 d)<br /> Postnatal (16-30 d)<br />
  22. 22. CHOLINE & FETUS/ NEWBORN<br />Choline an essential nutrient<br />Ave Intake for men 550 mg/day<br />Ave Intake for women 425 mg/day<br />Increased needs during pregnancy & lactation<br />Choline supplements<br />- increased new neurons<br /><ul><li>formation of memory centers
  23. 23. decreased programmed cell death
  24. 24. life-long changes in nerve growth factors and calretinin</li></li></ul><li>CHOLINE MESSAGE<br />
  25. 25. AGE-RELATED MACULAR DEGENERATION (AMD)<br />Normal Vision<br />AMD<br />Late-Stage AMD<br />
  26. 26. LUTEIN AND AMD RISK<br />
  27. 27. EGGS & CAROTENOIDS<br />Studies indicate that dietary lutein and zeaxanthin help preserve the health of the aging eye against macular degeneration and cataracts.<br />Addition of 1.3 egg yolks per day to the diets of 11 middle-aged subjects:<br />- increased plasma lutein [38%]<br />- increased plasma zeaxanthin [128%]<br />Handelman et al. 1999. Am J Clin Nutr 70:247-251.<br />
  29. 29. EGGS AND CATARACTS<br />Data from the Beaver Dam Eye Study indicated that egg consumption was inversely associated with cataract risk in participants who were younger than 65 when the study started. <br />The relative risk of cataracts was 0.4 for people with the highest egg consumption versus a risk of 1.0 for those with the lowest intake. <br />
  30. 30. LUTEIN & CHD<br />Lutein inhibited the inflammatory response of monocytes to LDL trapped in the artery wall in vitro.<br />Lutein supplementation reduced the size of atherosclerotic lesions in apoE knockout mice.<br />Carotid artery thickness was unchanged in the highest quintile of plasma lutein and increased in the lowest quintile.<br />[Dwyer et al. 2001. Circulation 103:2922-2927.]<br />
  31. 31. EVEN MORE REASONS<br />Feeding egg yolks at 6 months of age provides valuable source of iron for infant.<br />Teenage girls who regularly eat eggs are less likely to develop breast cancer later in life. <br />Egg intake related to a reduced risk of stroke in men and breast cancer in women.<br />
  32. 32. Eggs are no longer the icon for cholesterol!<br />Courtesy:<br />Time Magazine,<br />July 19, 1999<br />
  33. 33.
  34. 34. New Research From UCONN Shows 3 Eggs a Day Okay for Healthy Elderly People<br /> Researchers at the University of Connecticut , USA.<br />Have shown that eating three eggs a day does not raise heart disease risk factors in healthy elderly people.<br />Source: The Journal of Nutrition, December 2005 edition.<br />
  35. 35. Eat more Eggs<br />Live Better<br />