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bloomidea.com
Drupal Digital Marketing Checklist
José Fernandes
jose@bloomidea.com
18 November 2020

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bloomidea.com 2 18 November 2020

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bloomidea.com
BUSINESS DEVELOPMENT
Our digital business consultancy service has made nearly a
hundred of online businesses bloom. From the creation of
the strategy to the definition of actions to reach goals, we
transform a simple idea in to a business.
DESIGN
The way our business idea is visually communicated is just
as important as the business idea itself. We believe that
design is more than a differentiating factor, it's also the
secret to the creation of attractive projects.
WHAT WE DO?
18 November 20203

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bloomidea.com
CONTENT CREATION
Currently, online content must fulfill three indispensable
requisites: be well-built, have its own voice, and tell a good
story. At Bloomidea, we perfect contents and elevate your
brand or business' communication through the
more appropriate formats.
WEB AND MOBILE DEVELOPMENT
Equipped with the idea, the contents, and the visual
communication that will bring a new project to life, it's
time to leave the creative cocoon and start implementing.
At Bloomidea, development is completely customized.
OUR SERVICES
18 November 20204

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bloomidea.com
DIGITAL MARKETING
Since there are no barriers or limits in the digital world and
culture, BloomIdea holds the passport that allows your
company to go even further.
INTERNATIONALIZATION STRATEGY
From study and prospection of international markets to
the internationalization plan and the definition of strategic
actions, we know how to place your project in the market.
OUR SERVICES
18 November 20205

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OUR CLIENTS
18 November 20206

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bloomidea.com
DRUPAL DIGITAL MARKETING CHECKLIST
q Speed & Performance
q Security
q Content
q SEO / PPC
q Social Media
q Email/Mobile Marketing
q Ecommerce
q Measuring & Analyzing
q Marketing Automation & CRM
7 18 November 2020

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bloomidea.com
SPEED & PERFORMANCE
§ Minimalist Design
§ Reduce External Resources
§ Caching Everywhere
§ Combine CSS & JavaScript Files
§ Use a Content Delivery Network
§ Image Optimization
§ Faster Server
§ PHP 7.x
§ Database Optimization
8 18 November 2020

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bloomidea.com
SPEED & PERFORMANCE: MODULES
§ BigPipe, Internal Page Cache, Internal Dynamic Page Cache
§ Blazy
§ Fast 404
§ Quicklink
§ Advanced CSS/JS Aggregation
9 18 November 2020

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bloomidea.com
SECURITY
§ GDPR Compliance
§ Keep Drupal And Modules Up To Date
§ Use Drupal Security Modules
§ Server Firewall / Web Firewall
§ Always Use HTTPS
§ Secure Drupal HTTP Headers
§ Secure File Permissions And Ownership
§ Backups!
10 18 November 2020

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bloomidea.com
SECURITY: MODULES
§ Security Review
§ HTTP Response Headers
§ CAPTCHA or Simple Google reCAPTCHA
§ General Data Protection Regulation
§ EU Cookie Compliance
§ Password Policy
§ Login Security
§ Hacked!
§ Automated Logout
§ Session Limit
§ Two-factor Authentication (TFA)
§ Backup and Migrate
11 18 November 2020

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bloomidea.com
CONTENT
§ Drupal Is The Best CMS
§ Blog
§ Content Translation
§ RSS / Syndicated Content
§ Content Planning
§ Landing Pages
§ Product Pages
12 18 November 2020
ALL THIS CAN BE CONTENT MARKETING
Blog Posts, Social Media Updates, Infographics,
eBooks, Webinars, Industry Reports, Videos,
Podcasts, Images, Case Studies, Demos,
Customers Testimonials, Detailed Product Info,
etc.

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bloomidea.com
CONTENT: MODULES
§ Media, Layout Builder, Aggregator
§ Content Planner
§ Scheduler
§ Paragraphs
§ Webform
§ Feeds
§ Translation Management Tool
§ Smart Content
§ Google Optimize
13 18 November 2020

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bloomidea.com
SEO / PPC
§ <title>, h1, h2, h3…
§ robots.txt
§ Xml Sitemap
§ Meta Tags
§ Clean URLS
§ Redirects
§ Fix Broken Links
§ Images With The Alt Tag
§ Breadcrumbs
§ Structured data
§ Working 404 Page
§ Remarketing Ready
§ Google Search Console
§ Speed
14 18 November 2020

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bloomidea.com
SEO / PPC: MODULES
§ SEO Checklist
§ Metatag
§ Redirect
§ Hreflang
§ Simple XML sitemap
§ Easy Breadcrumb
§ Search 404
§ Node Link Report
§ Link checker
§ RobotsTxt
§ Real-time SEO for Drupal
§ Schema.org Metatag
§ Google AdWords Conversion Tracking
15 18 November 2020

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bloomidea.com
SOCIAL MEDIA
§ Social Login Services
§ Social Media Share Buttons
§ Tracking Pixels
§ Open Graph Tags
§ Social Share Images
§ Embed Social Media Feeds
§ Remarketing Ready
16 18 November 2020

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bloomidea.com
SOCIAL MEDIA: MODULES
§ Social Auth
§ Better Social Sharing Buttons
§ Social Media Links Block and Field
§ Facebook Pixel
§ Metatag
§ Facebook Page Plugin
§ Simple Instagram Feed Block
§ Twitter Block
§ Get Linkedin Posts
17 18 November 2020

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bloomidea.com
EMAIL/MOBILE MARKETING
§ Send HTML Email
§ Email Newsletter
§ Email Campaigns
§ SMS Campaigns
§ Push-Notifications
§ UTM Tracking
18 18 November 2020

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bloomidea.com
EMAIL/MOBILE MARKETING: MODULES
§ Swift Mailer
§ Simplenews
§ Simplenews Stats
§ Mailchimp
§ Easy Email
§ VBO Push Notifications
§ SMS Framework
§ SMS VBO
19 18 November 2020

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bloomidea.com
ECOMMERCE
§ Promotions and coupons
§ Expand your reach with Product feeds
§ Shopping Cart Abandonment Recovery
§ Remarketing / Dynamic Ads
§ Live chat sales and support
§ E-Commerce Rich Snippets
§ Google Analytics Enhanced E-commerce integration
20 18 November 2020

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bloomidea.com
MEASURING & ANALYZING
§ Track Site Visitors
§ Goals & Events Set Up
§ Add UTM Tracking to your campaigns
§ Search Terms Analysis
§ Heatmaps
§ Surveys
21 18 November 2020

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bloomidea.com
MEASURING AND ANALYZING: MODULES
§ Views
§ Google Analytics
§ Matomo Analytics
§ Visitors
§ GoogleTagManager
§ Commerce Google Tag Manager
§ Google Analytics Event Tracking
§ Search API stats
§ Simplenews Stats
§ Hotjar
§ Commerce Reporting
22 18 November 2020

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bloomidea.com
ECOMMERCE: MODULES
§ Drupal Commerce
§ Commerce Product Feeds API
§ Commerce Abandoned Carts
§ Facebook Pixel
§ Google Analytics
§ GoogleTagManager
§ Tawk.to - Live chat application
§ Schema.org Metatag
§ Commerce Google Tag Manager
23 18 November 2020

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bloomidea.com
MARKETING AUTOMATION & CRM
§ Contacts
§ Webform
§ Webform Mautic
§ Mautic Integration
§ HubSpot (Webform)
§ Salesforce Suite
§ OroCRM (to be released)
24 18 November 2020