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A partnership with local business,
   schools and other agencies:
    reducing underage alcohol
              abuse.

Camb...
Would you sell?
Traditional Enforcement
Back Ground Level of Sales 58%
Zero Tolerance Enforcement 29%
Think 21 15%
TUSAC 2007 1 out of...
Problems…
Most retailers not criminals
Balding survey
Youthoria survey
Reducing sales ≠ reduced consumption
Our objectives
Deliver cultural change within
 Cambridgeshire
Reduction in harm to society and victims
 (including young...
Drivers                  Barriers
Deliver better          Silo nature of public
 outcomes                 sector
High p...
Community Alcohol Partnership
– the St Neots Pilot


Partnership
Engagement
Key partners
Retailers
Local Authorities
Schools
Police
Community
Media
CAP approaches




                         Pu
                            blic p
           tion




                    ...
Achievement and
effectiveness
Litter
Crime
Public perception / fear of crime
Safer, more pleasant place to live and
 w...
Cambridge…
Not one size fits all – still learning
‘Before’ survey to establish community
 demand
Followed by ‘after’ su...
Charlotte Wilson
charlotte.wilson@cambridgeshire.gov.uk
01954 284635
Cambridgeshire
Cambridgeshire
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Cambridgeshire

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Cambridgeshire

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Cambridgeshire

  1. 1. A partnership with local business, schools and other agencies: reducing underage alcohol abuse. Cambridgeshire’s Experience
  2. 2. Would you sell?
  3. 3. Traditional Enforcement Back Ground Level of Sales 58% Zero Tolerance Enforcement 29% Think 21 15% TUSAC 2007 1 out of 39 premises Alcohol 08/09 12%
  4. 4. Problems… Most retailers not criminals Balding survey Youthoria survey Reducing sales ≠ reduced consumption
  5. 5. Our objectives Deliver cultural change within Cambridgeshire Reduction in harm to society and victims (including young drinkers) Challenge and change public perceptions
  6. 6. Drivers Barriers Deliver better Silo nature of public outcomes sector High priority Police performance measures etc More effective use of resources Range of organisations with Pressure from interest – no clear communities and lead business Funding
  7. 7. Community Alcohol Partnership – the St Neots Pilot Partnership Engagement
  8. 8. Key partners Retailers Local Authorities Schools Police Community Media
  9. 9. CAP approaches Pu blic p tion er c uca ept Ed ion Enforcement Improving Services
  10. 10. Achievement and effectiveness Litter Crime Public perception / fear of crime Safer, more pleasant place to live and work Culture change Toolkit
  11. 11. Cambridge… Not one size fits all – still learning ‘Before’ survey to establish community demand Followed by ‘after’ survey to measure public satisfaction New criteria established for CAPs Match criteria? M Survey SLaunch
  12. 12. Charlotte Wilson charlotte.wilson@cambridgeshire.gov.uk 01954 284635

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