Librarianship: Strategies for Sustainability and Growth        Teresa S. Welsh, Ph.D.        teresa.welsh@usm.edu
Background: What are Libraries?            “Libraries are the memories of mankind” –             Goethe            “Medi...
Why are libraries important?       Libraries are closely related to and important        for democracy:            “Diss...
Libraries Provide Data, Information;          Promote Knowledge, Wisdom   Data = symbols   Information =    data + meani...
Origins of DIKW Hierarchy      In his Futurist article, Cleveland cites T.S.       Eliot as the person who suggested the ...
What is the Role/Purpose of Libraries?    To collect and     preserve information    To organize and     provide access ...
How important is planning?    Every library should have operational plan and      strategic plan     Operational plan    ...
http://21stcenturylibrary.files.wordpress.com/2010/06/strategicplanmodel.jpg                       Mississippi Library Ass...
What is the mission of a school                   library/media center?                                                   ...
What is the value of a school                  library/media center?     Relates to student      achievement     Increas...
How Do Libraries Build Resiliency?      1. Supports and encourages education      2. Staff values teens, exhibits friendli...
What is the mission of a public library?   Serves community/acts    as community center   Promotes reading   Promotes r...
What is the value of a public library?                                                                 Serves as communit...
What is the mission of an academic                         library?                                                       ...
What is the value of an academic library?     Important part of      accreditation     Increases networking,      collab...
Marketing Strategies   1.        “Never waste a crisis”        a.    Create zero-based budget        b.    Review each pro...
Marketing Strategies   2.        Know you community – what are             community‟s needs… patrons‟ needs?        a.   ...
Marketing Strategies   4.        Create e-mail list of patrons,             community service groups, other             in...
Marketing Strategies   6.        Begin fundraising for special projects   7.        Establish community co-op for shared  ...
Marketing Strategies   9.        Write column for local newspaper        a.    “What‟s new at the library” should         ...
Funding Sources      Library Grants Blog       http://librarygrants.blogspot.com      Foundation Center       http://fou...
Some new trends, ideas…      New tools such as glogs (graphic blogs)       http://tattdlibrarian.glogster.com/supernatura...
Selected Sources      Fleming-May, R.A. and Grogg, J.E. (2010) Assessing Use and       Usage. Library Technology Reports ...
Selected Sources      Senville, K. (2009) Libraries at the Heart of our Communities.       Planning Commission Journal 75...
Thank you for your attention.        What are some of your         ideas and strategies?                Mississippi Librar...
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Librarianship: Strategies for Sustainability and Growth

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Librarianship: Strategies for Sustainability and Growth

  1. 1. Librarianship: Strategies for Sustainability and Growth Teresa S. Welsh, Ph.D. teresa.welsh@usm.edu
  2. 2. Background: What are Libraries?  “Libraries are the memories of mankind” – Goethe  “Medicine for the soul” - Inscription over the door of the Library at Thebes  “The only treasure-house open to all comers is a library” - J. A. Langford  “Cultural repositories” – T.S. Welsh Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 2
  3. 3. Why are libraries important?  Libraries are closely related to and important for democracy:  “Dissemination of knowledge is one of the cornerstones of civilization” - John Budd  “Perhaps no place in any community is so totally democratic as the town library. The only entrance requirement is interest” - Lady Bird Johnson Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 3
  4. 4. Libraries Provide Data, Information; Promote Knowledge, Wisdom Data = symbols Information = data + meaning Knowledge = useful collection of information Wisdom = understanding http://www.systems-thinking.org/dikw/dikw.htm Mississippi Library Association Annual10/20/2010 Conference, Vicksburg
  5. 5. Origins of DIKW Hierarchy  In his Futurist article, Cleveland cites T.S. Eliot as the person who suggested the DIKW hierarchy. Cleveland names it "the T.S. Eliot hierarchy".  In 1934 Eliot wrote in "The Rock": Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 5
  6. 6. What is the Role/Purpose of Libraries?  To collect and preserve information  To organize and provide access to information  To support mission of the parent organization. Image courtesy of the Bodleain Library Mississippi Library Association Annual10/20/2010 Conference, Vicksburg
  7. 7. How important is planning? Every library should have operational plan and strategic plan  Operational plan  Short-term, a year or two  Example: annual budget  Strategic plan  Long-range  Mission Statement  Goals Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 7
  8. 8. http://21stcenturylibrary.files.wordpress.com/2010/06/strategicplanmodel.jpg Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 8
  9. 9. What is the mission of a school library/media center?  Supports curriculum  Promotes collaboration with teachers  Promotes reading  Teaches information literacy http://isarsoileau.blogspot.com/  Computer literacy  Database searching  Evaluating, citing sources. Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 9
  10. 10. What is the value of a school library/media center?  Relates to student achievement  Increases literacy  Builds resiliency. http://www.msad49.org/clinton/library/clinton_elementary_school_library.htm Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 10
  11. 11. How Do Libraries Build Resiliency? 1. Supports and encourages education 2. Staff values teens, exhibits friendliness 3. Rules are consistent and clear 4. Rules, programs, and services are developed with input by teens 5. Promotes service to others, “required helpfulness” 6. Provides information about health, education, employment, recreation 7. Provides opportunities to develop and practice life skills such as cooperation, leadership, decision-making, problem-solving, and impulse control 8. Helps develop talents, hobbies, and interests 9. Provides opportunities to be sociable 10. Promotes reading. Dr. Jami Jones (www.askdrjami.org) Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 11
  12. 12. What is the mission of a public library? Serves community/acts as community center Promotes reading Promotes resiliency Offers training  GED, ESL classes  Computer literacy  Job application http://storyconnection.net/blog/category/summer-reading/  Tax filing Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 12
  13. 13. What is the value of a public library?  Serves as community hub, provides broad range of services, activities  Provides public computers, meeting space Image courtesy of Hattiesburg Public Library  Can be "economic engines" of downtowns or neighborhoods. Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 13
  14. 14. What is the mission of an academic library?  Supports scholarship  Supports research  Teaches information literacy  Determine info need  Access info effectively  Evaluate sources  Use sources  Cite sources.http://librarynext.wordpress.com/2008/05/09/information-literacy/ Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 14
  15. 15. What is the value of an academic library?  Important part of accreditation  Increases networking, collaboration across campus  Related to grant funding  Every $1 invested in Image courtesy of USM Cook Library library = $4 grant funding to university (Tenopir, 2009). Mississippi Library Association Annual10/20/2010 Conference, Vicksburg
  16. 16. Marketing Strategies 1. “Never waste a crisis” a. Create zero-based budget b. Review each program and service - does it support library‟s mission? c. Ask “If we were opening the library today would we still do this?” Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 16
  17. 17. Marketing Strategies 2. Know you community – what are community‟s needs… patrons‟ needs? a. Focus PR on programs/services that meet those needs 3. Seek sponsorships for special events/programs Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 17
  18. 18. Marketing Strategies 4. Create e-mail list of patrons, community service groups, other interested parties a. Save postage - email overdue notices b. Promote library with e-newsletter 5. Create wish list; post on e-newsletter, Web site, and in building; include donation policy Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 18
  19. 19. Marketing Strategies 6. Begin fundraising for special projects 7. Establish community co-op for shared purchasing of bulk items 8. Use Web 2.0 tools (RSS, Facebook, blog, e-newsletter, YouTube) to market library programs/services Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 19
  20. 20. Marketing Strategies 9. Write column for local newspaper a. “What‟s new at the library” should include Wish List b. Donations “in honor of” and “in memory of” and donation policy 10. Start or expand “Friends of Library” group; market to retirees, service orgs. Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 20
  21. 21. Funding Sources  Library Grants Blog http://librarygrants.blogspot.com  Foundation Center http://foundationcenter.org/  Sign up for grant alerts at: http://www.grants.gov/ Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 21
  22. 22. Some new trends, ideas…  New tools such as glogs (graphic blogs) http://tattdlibrarian.glogster.com/supernaturally-yours?  New programs or services such as Facebook classes for retirees, glog classes for teens  Educational gaming for children and teens  Library branch/computer lab in shopping mall. Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 22
  23. 23. Selected Sources  Fleming-May, R.A. and Grogg, J.E. (2010) Assessing Use and Usage. Library Technology Reports 46(6): 5-10.  Jones, J. L. (2006) The Library Media Specialist: A Vital Link. School Library Media Activities Monthly 22(6): 22-4.  Jones, J. L. (2003) „I build resiliency‟: The Role of the School Media Specialist. School Libraries Worldwide 9(2): 90-99.  MacKellar, P. (2010) Six Preparedness Strategies for Librarians in Tough Economic Times. Computers in Libraries 30(3): 12-17. Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 23
  24. 24. Selected Sources  Senville, K. (2009) Libraries at the Heart of our Communities. Planning Commission Journal 75: 12-18. (http://www.plannersweb.com/wfiles/w412.html )  Stearns, E. (2009) Top Ten Marketing Tips for Financial Strength and Sustainability. Illinois Library Association Reporter 27(5): 8-9.  Tenopir, C. (2009) Measuring the Value of the Academic Library: Return on Investment and Other Value Measures. The Serials Librarian 58(1-4): 39-48. Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 24
  25. 25. Thank you for your attention. What are some of your ideas and strategies? Mississippi Library Association Annual10/20/2010 Conference, Vicksburg 25

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