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Government 2.0


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using social media in government

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Government 2.0

  1. 1. So much Web 2.0 … it’s about time! (Government edition) Dr. Thomas Ho IUPUI , Computer & Information Technology
  2. 2. This is WHY we’re here! <ul><li>Social Media and Web 2.0 in Government </li></ul><ul><li>What does Government 2.0 look like? </li></ul><ul><li>What is Gov 2.0 (Tim O’Reilly) </li></ul><ul><li>Government as a Platform </li></ul>
  3. 3. Trends <ul><li>Data-driven ( ) </li></ul><ul><ul><li>Visualization ( Global Media Outreach ) </li></ul></ul><ul><li>Personalization ( Daily by Twitter ) </li></ul><ul><li>User-generated content (hyperlocal blogging) </li></ul><ul><ul><li>Placeblogging ( ) </li></ul></ul><ul><li>Reputation management </li></ul>
  4. 4. Vision Statement <ul><li>Harness social media to: </li></ul><ul><ul><li>Deliver services to citizens </li></ul></ul><ul><ul><li>Build awareness </li></ul></ul><ul><ul><li>Politics (reputation management) </li></ul></ul>
  5. 5. Goals and Objectives <ul><li>Imagine the possibilities! </li></ul><ul><li>It’s time! </li></ul><ul><li>Plan and act! </li></ul>
  6. 6. Today’s Situation <ul><li>Social media is here to stay </li></ul><ul><li>Social media is “ready for primetime” </li></ul><ul><li>Haiti earthquake </li></ul>
  7. 7. How Did We Get Here? <ul><li>MySpace, Facebook, Twitter </li></ul><ul><li>There’s so much more! </li></ul>
  8. 8. Available Options <ul><li>Delivery of services </li></ul><ul><li>Awareness (marketing & communications) </li></ul><ul><li>Reputation management </li></ul>
  9. 9. Delivery of services <ul><li>So much to do…so little time! </li></ul><ul><li>CoTweet </li></ul>
  10. 10. Awareness <ul><li>Facebook </li></ul><ul><li>Corporate blog </li></ul><ul><li>Twitter </li></ul>
  11. 11. Reputation Management <ul><li>Trackur </li></ul><ul><li>What others are doing ! </li></ul><ul><li>Leveraging local search reviews </li></ul><ul><li>Toyota </li></ul>
  12. 12. Recommendation <ul><li>Motivated by existing strategies and plans </li></ul><ul><li>You have ONLY ONE chance to make a good first impression! </li></ul><ul><li>What to do next? </li></ul><ul><li>Identify action items </li></ul>
  13. 13. Resources <ul><li>My “Government 2.0” bookmark list </li></ul>