Green Economy Green Business


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Green Economy Green Business

  1. 1. MGS 560 AA and BB Business SustainabilityGreen Economy Green Business Dr.Suneel Sethi
  2. 2. Green Economy Green Business
  3. 3. UNEP Definition of Green EconomyIncrease in Green Investment Decrease inIncrease in Quantity and Energy/Resource Use PerQuality of Jobs in Green Unit of ProductionSectors Decrease in CO2 andIncrease in Share of Green Pollution Level/GDPSectors in GDP Decrease in Wasteful Consumption
  4. 4. Some Green Economy ConceptsA Low Carbon Economy: part of a GE measured by the carbon level ofeconomic activitiesGreen Growth: GDP growth subject to green conditions as well asfocusing on green sectors as new growth engines - growth in a GE isgreen growthGreen Jobs: jobs in green sectors, also known as green collar jobsCircular Economy: an economy in which the waste from oneproduction/consumption process is circulated as a new input into thesame or a difference process – one of the approaches to a GEEcological Economy: an economy subject to ecological principles (e.g..biodiversity and carry capacity) as well as utilizing ecological functionsto contribute to both the economy and ecosystems (e.g.. organicfarming) – one of the approaches to a GE
  5. 5. Principles of Green Economy1) The Primacy of Human Need, Service, Use-Value, Intrinsic Value and Quality2) Following Natural Flows3) Waste Equals Food4) Elegance and Multi Functionality5) Appropriate Scale / Linked Scale6) Diversity7) Self-Reliance, Self-Organization, Self-Design8) Participation and Direct Democracy9) Human Creativity and Development10) The Strategic Role of The Built-environment, The Landscape and Spatial Design
  6. 6. What is “Green” Business?A business that minimizes the environmentalimpact of its activities?A business that offer environmentally friendlyproducts/services?A business that supports “green” causes?
  7. 7. Reasons For Going “Green”GovernmentRegulationsConsumerPreferences/PressureStrategic AdvantageRisk ManagementEthical Considerations
  8. 8. 3 Ds of Green Development Dematerialization Detoxification Decentralization“The industrial age replaced the natural processes of the landscape with the global machine while regenerative design seeks now to replace the machine with landscape.” John Tillman Lyle
  9. 9. Green Business In PracticeReducing Environmental Impact Minimizing Waste Minimize Resource Input Minimize Use of Hazardous Materials
  10. 10. Green Business In PracticeAdding Value Product Differentiation Improve The Environment Adding Value To People Adding Value To Society
  11. 11. Green Business In PracticeGreen as Innovation Innovation In Process Innovation In Products/Services Innovation In Value Chain Organization Innovation In Input Materials Innovation In Recycling And Reuse
  12. 12. New ‘Green’ Businesses Green Cement Bio-ethanol Bio-diesel Zero-energy Modular Housing Water Treatment
  13. 13. How Do Businesses Go “Green”Social and Environmental Auditing Triple Bottom Line Global Reporting Initiative ( ISO 14000 SA 8000 CERES (
  14. 14. Ranking “Green” Businesses Dow Jones Sustainability Index FTSE4Good
  15. 15. What Can You Do ?Government Official : Thoughts on how the Green Economy Initiatives (GEI) can help your country inboth development and environmental terms. Adopt green procurement policies to encourage thegrowth of green sectors.Business : Operate and share your experience in practicing green investments and green businessesResearcher : Contribute your analytical inputs, including data and information on economic, social,and environmental contributions from investing in green economies and from implementing theenabling policy reforms.Civil Society : Communicate the GEI to your constituencies, get feedbacks, and help us ensure that theGEI adequately captures the particular concerns of your constituenciesMedia: Publicise the GEI and encourage debates on the various streams of the GEIEducator or Student : a) Promote and take green economy related courses and training b) Advocate green economic practices in your campuses; and c) Influence those around you to prepare them mentally for a shift towards a green economyShareholder : Demand environmental information disclosure from the companies you invest in andadjust your portfolio towards green assets that are likely to provide a steady stream of income.Consumer/Producer : Adopt green consumption and production behaviours and life styles. a) Use environmental as well as health labels for consumer products b) Give preference to products and services provides in an environmentally friendly manner; and c) Minimise and recycle waste.
  16. 16. AssignmentAnswer the following questions : What is Green Economy ? What is Green Business ? What is the difference between the two terms ? How would you promote green economy initiatives in Canada (i) as a Student of Sustainability and, (ii) in Business ?