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Media Advocacy Interactive Module - Destigmatization Campaign


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Media Advocacy Interactive Module - Destigmatization Campaign

  1. 1. Media Advocacy Interactive Module 3Target Length: 30 minutesParticipants: Psychiatry residents and fellowsFacilitators: Media Relations staff, attendingsScenario:You are a psychiatrist at a community mental health center (CMHC) in a moderatelysized town. SAMHSA has been coordinating a national mental illnessdestigmatization campaign, but asks local community mental health centers todevelop their own campaign tailored to their local community/communities. Youare involved on the community outreach team at the CMHC. The team is asked todevelop a communications strategy for a community destigmatization campaign.Questions to consider:What is your objective? What do you want your campaign to achieve?Who is the intended audience? Are there more than one?What is the message you want to convey?What kind of communications “products” can convey your message?What channels may be useful in disseminating these communication products?What is your budget? How would budgetary constraints affect your communicationsstrategy?What is your timeline for development, roll-out, termination?How can you collaborate with other community organizations to enact thiscampaign?How will you know if your communications strategy is effective?Directions:Have audience split up into groups of 2-3 members. The groups will be given 5-10minutes to develop a communications strategy.Groups will hand-in their outlines to a facilitator. Facilitator should briefly reviewthe strategies and ask for a group to volunteer to review their strategy. Facilitatorshould evaluate the strategy and further explore with residents strengths,weaknesses, unexplored concerns/issues. If time permits, facilitator may reviewother strategies and provide constructive feedback about strengths and weaknesses.The last ~5 minutes at the end of the session should be used to solicit residents’experience, evaluate challenges and/or surprises.