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IEA DSM TASK XXIV                 Closing the Loop -Behaviour Change in DSM: From Theory to Practice Pecha Kucha - Brussel...
Who are we?  THEORY                                                                                               PRACTICE...
Background to IEA DSM Implementing            Agreement            3            3
What is DSM?•   Demand Side Management (DSM) refers to all changes that originate from the demand (energy    user) side.• ...
What is Behaviour Change?   •    It is estimated that up to 30% of energy demand is locked in the so-called ‘behavioural w...
An important caveat In this Task, a successful behaviour change outcome results in improved energy useby households and bu...
Premise for Task XXIVThat the current energy efficiency gap (or ‘market failure’ of energyefficiency) results from: Homo ...
Objectives of Task XXIV         8   Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemente...
Subtasks of Task XXIV                            5-                    Expert platform1- Helicopter       2-           3- ...
Some special features of Task XXIV               10   Pics via: sintef.no, jimsmarketingblog.com, techvert.com, storyfest....
Subtask 5 - Expert platform                                           www.ieadsmtask24.ning.comWant to join? http://ieadsm...
Learnings - Expert platform Really good in terms of invitations and organic, ongoing increase of members~   OK in terms o...
Subtask I - Helicopter Overview             13             Pics via: theintersectionist.com, webtech.mercuryfest.com, blog...
Subtask I - Example: Energy Cultures3. What are the strengths of this model?                                              ...
Subtask II - Case studiesName of person who submitted this case studyCase study                                           ...
4 overarching themesPics via: greensavingsco.com, fxgj.net, smebank.com.my                                                ...
4 overarching themes: HOUSEHOLDS                                     $$$EFFICIENCY BEHAVIOUR                              ...
4 overarching themes: SMEs                                       $$$EFFICIENCY BEHAVIOUR                                  ...
Subtask III- Evaluation WHAT IS A SUCCESSFUL LONG-TERM BEHAVIOUR        CHANGE OUTCOME TO YOU?                     19
Subtask IV: Country-specific    recommendations             20
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IEA DSM Pecha Kucha Brussels workshop

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IEA DSM Pecha Kucha Brussels workshop

  1. 1. IEA DSM TASK XXIV Closing the Loop -Behaviour Change in DSM: From Theory to Practice Pecha Kucha - Brussels Workshop, Sept 7, 2012 Subtask I: Helicopter Overview Dr Sea Rotmann (Co-operating Agent, Task XXIV) 1 1
  2. 2. Who are we? THEORY PRACTICERuth: Science and Technology Studies, Cross-EU Behaviour Change research projects, DSM consulting Sea: Biological studies, sustainable energy policy, research funding and evaluation, sustainability implementation 2
  3. 3. Background to IEA DSM Implementing Agreement 3 3
  4. 4. What is DSM?• Demand Side Management (DSM) refers to all changes that originate from the demand (energy user) side.• Reduce the demand for energy (conservation) and shift demand from peak periods to off-peak periods (load-management). 4 Pics via: tatapower.com, jcwinnie.biz, Guardian.co.uk, Treehugger.com,
  5. 5. What is Behaviour Change? • It is estimated that up to 30% of energy demand is locked in the so-called ‘behavioural wedge’. • This ‘wedge’ includes peoples’ conservation behaviours and peoples’ efficiency behaviours Demand reduction Demand shifting Demand reduction Demand shifting Demand management?Intentional or efficiency behaviours Routine or conservation behaviours 5
  6. 6. An important caveat In this Task, a successful behaviour change outcome results in improved energy useby households and businesses. This does not necessarily focus solely on reduction in total energy use (although this is the medium to long-term goal), but on the most efficient and environmentally friendly use of energy to derive the services that underpin societal and economic wellbeing (eg comfort, mobility, entertainment, cleanliness, production etc). 6
  7. 7. Premise for Task XXIVThat the current energy efficiency gap (or ‘market failure’ of energyefficiency) results from: Homo sapiens sapiens ≠ Homo economicus overly technocratic approaches the limited transfer of best practice and good research to the policy domain the lack of meaningful monitoring and evaluation tools limited information tailored specifically to countries’ needs. 7 Pics via: apache.be, h2-economy.com, agu.org,, library.carlton.ca
  8. 8. Objectives of Task XXIV 8 Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com
  9. 9. Subtasks of Task XXIV 5- Expert platform1- Helicopter 2- 3- 4- overview of In depth Evaluation Country- models, analysis in tool for specificframeworks, areas of stakeholders project ideas, contexts, greatest need action planscase studies and pilot and projects evaluation metrics 9
  10. 10. Some special features of Task XXIV 10 Pics via: sintef.no, jimsmarketingblog.com, techvert.com, storyfest.com, onegreenplanet.org, smh.com.au, core77.com
  11. 11. Subtask 5 - Expert platform www.ieadsmtask24.ning.comWant to join? http://ieadsmtask24.ning.com/?xgi=5LLXb1UhqKzXNK 11
  12. 12. Learnings - Expert platform Really good in terms of invitations and organic, ongoing increase of members~ OK in terms of engagement with discussions, groups, events etcX Insufficient in terms of data management 12
  13. 13. Subtask I - Helicopter Overview 13 Pics via: theintersectionist.com, webtech.mercuryfest.com, blog.telecomfuturecentre.it, itrustican.blogspot.com, e-accessibility2020.eu
  14. 14. Subtask I - Example: Energy Cultures3. What are the strengths of this model? Model offers a novel perspective for thinking about energy behaviour in an integrated way. It is applicable at(e.g. in terms of providing explanation, insight, a novel perspective; in terms ofproviding ideas for intervention; being action oriented or not; grounded in theory; different scales (one household to nation); applies in different contexts (households, businesses and even non-grounded in empirical work) energy contexts) and deals with heterogeneity of situations. Useful as basis for design of interdisciplinary research and integrating findings from different sources. Gives insights into where effort is best placed for interventions to achieve behaviour change. Draws from several theoretical perspectives.4. What are the weaknesses of this model? It is a theoretical framework rather than an explanatory theory of behaviour. Model has been used & tested in New(e.g. in terms of providing explanation, insight, a novel perspective; in terms ofproviding ideas for intervention; being action oriented or not; grounded in theory; Zealand work since 2010 and we are aware of it being used elsewhere, but is still relatively new - to date (Auggrounded in empirical work) 2012) it has 15 citations.5. Additional comments Model has also been applied (by others) to changing behaviour in relation to greenhouse gas emissions.(e.g. on how this model can be made practicable for practitioners, policy makers; incase this model addresses other topics than energy, how it still bears relevance toenergy DSM) 14 14
  15. 15. Subtask II - Case studiesName of person who submitted this case studyCase study year, researchers, references, main topicContact details of person in charge/in the knowPublications/ reports/ weblinksSummary (max 1 page)Key words, tagsBehavioural change investigated (routine/habit,investment/purchasing)What was the case (unit of analysis)Geographical scopeContext particularities (infrastructure, political, technological, cultural, social, economic, psychological, geographical, historical etc; point out country-specific issues pertaining to context influences)Main focus/hypothesisModel of understanding used key units of analysis; main question; methodMonitoring and evaluation metrics used - definitions of success; effectiveness, efficiency – criteria for evaluation - Indicators, qualitative? Quantitative? Limitations of this evaluation ?Main outcomes: findings and conclusions In terms of the case outcome (e.g. success or not of the DSM practice; effectiveness & efficiency; other...)Lessons learned (bullet point format) - with regard to the model of understanding used; - with regard to behavioural change processes; - with regard to measuring behavioural change; etc.Success according to whom? Based on what outcome?Relevance for the IEA task Does it cover the broad areas of smart metering, transport, SMEs or building renovations?Strengths of the studyWeaknesses of the studyAdditional comments - e.g. follow-ups? 15
  16. 16. 4 overarching themesPics via: greensavingsco.com, fxgj.net, smebank.com.my 16
  17. 17. 4 overarching themes: HOUSEHOLDS $$$EFFICIENCY BEHAVIOUR once-off large impacts intended routine cheap/free habitual BUILDINGS small, cumulative impacts 17CONSERVATION BEHAVIOUR TRANSPORT
  18. 18. 4 overarching themes: SMEs $$$EFFICIENCY BEHAVIOUR once-off large impacts intended routine cheap/free habitual BUILDINGS small, cumulative impacts 18CONSERVATION BEHAVIOUR TRANSPORT
  19. 19. Subtask III- Evaluation WHAT IS A SUCCESSFUL LONG-TERM BEHAVIOUR CHANGE OUTCOME TO YOU? 19
  20. 20. Subtask IV: Country-specific recommendations 20

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