IEA DSM TASK XXIV Closing the Loop -Behaviour Change in DSM: From Theory to Practice ExCo meeting Norway April 19, 2012Dr Sea Rotmann & Dr Ruth Mourik (Co-Operating Agents)
Who are we?Ruth Mourik (Duneworks, NL) Sea Rotmann (SEA, NZ)- PhD in Science & Technology Studies - PhD in environmental impact assessments - 3 years working experience in sustainability- 8 years working experience Energy Research implementation in major governmentCenter NL (ECN) departments, including carbon footprinting and- Working on cross-EU behaviour change and social carbon neutral strategiesacceptance projects, including lead on CREATE - 4 years working experience in sustainable energyACCEPTANCE and CHANGING BEHAVIOUR research policy, with focus on turning behaviour- Now working with DSOs, retailers, municipalities change theory into practiceon smart grid/smart metering rollouts and pilots - Strategic advice to NZ Ministry of Science and- Open innovation management Innovation on demand side energy matters and research prioritisation and evaluation
The last 6 months since Jeju· - Draft task deﬁnition plan completed and widely disseminated· - Publicising task via ﬂyer, Spotlight, mailing lists, twitter, facebook, linked in, Behaviour Change & Energy News, SCORAI newsletter, websites· - Secured UKERC meeting place funding for October Oxford workshop on Subtask 2· - Held kick-off workshops in Austria, NL and webinar with remaining experts including US, UK, Sweden· - Lots of work went into securing the necessary country participation, with CH and NL ﬁnalised· - Presented task to several DSOs, retailers and technology developers to secure commercial participation· - Expert interest of participation is 150+ and counting! Experts from non- participating or sponsoring countries will get access only to Subtask 1 & 3 (Helicopter view) and country-speciﬁc needs and recommendations will be developed only for participating/sponsoring countries· - Another 10 countries are interested in the task and considering joining or perhaps sponsoring it (pending on ExCo decision on sponsorship)· - ISGAN participated in our workshop and IEA has expressed interest
Premise for Task XXIVThe underlying proposition is that the energy efﬁciency gap results from:· Complexities of human behaviour· Insufﬁcient sharing of results· Limited transfer to the policy domain to inform real-life interventions;· Failure to use monitoring and evaluation tools that show ongoing behaviour change outcomes;· Absence of clear recommendations and guidelines· ==> Although there is a lot of general knowledge and small case studies for these issues, there is limited information tailored speciﬁcally to countries’ needs. Evaluation of long-term behavioural change is also extremely limited.
Objective of Task XXIV1. Creating and enabling international expert network interacting with countries’expert networks2. Provide a helicopter overview of behaviour change models, frameworks,disciplines, contexts, monitoring and evaluation metrics3. Provide detailed assessments of successful applications focussing on participating/sponsoring countries’ needs (smart meters, SMEs, transport?)4. Create internationally validated monitoring and evaluation template5. Break down silos, enable mutual learning on how to turn theory into practice
In one sentence, we want to:Tell a new DSM behaviour change story that breaks throughinter/national silos and comes up with solutions that createreal change......and to make sure it is not whether a change will happen buthow fast
Feedback received from workshopsComments Actions Helicopter overview vs detailed case studies on sectorsIsn’t it too ambitious, the scope too wide for too long? regarded as main priorities (eg smart meters, SMEs, transport) Social platform for collaboration; IEA linkage; concentrates onWhat’s new and exciting? Isn’t it more of the same? human element; shared problem-solving; creative dissemination Trans-national knowledge-sharing and collaboration; ‘match-making’ of expert teams; puts behaviour change on the international agenda via IEA; tailor-madeWhat’s in it for me, my organisation or my country? country action plans; no duplication of efforts; turning theory to practice and evaluate ongoing successNeed more technology developers and industry experts to Absolutely. Shared platform will hopefully attract industry andparticipate technology sponsors and contributors Action plans for countries, evaluation tools, complete socialNo more reports and guidelines, turning theory into practice media utilisation, webinars, workshops, wide-ranging publicationneeds a more creative dissemination strategy and publicity of learnings Use detailed examples from frontrunner countries (US, UK,Be realistic, delegate and ﬁnd the right balance France, Germany) and compare with non-OECD or developing countries (BRICST)Focus clearly on legal and judiciary frameworks Experts will include legal professors and professionals Task extension using recommendations to pilot and undertakeStart thinking ahead - where will this go? long-term evaluations; Behaviour Change Implementing Agreement? These kind of programmes will deﬁnitely be show-cased asMotiv Allianzen’, cross-overs with eg health there are many learnings from especially health areas
Feedback received from workshopsComments Actions Will talk to Head of IEA and already talking with ISGAN and otherNeed to involve IEA at highest levels implementing agreements. Include behaviour change in next Energy Technology Outlooks.Enable maximum level of collaboration and sharing. Expert Will concentrate on getting expert platform up and runningplatform is urgently needed! asap; it will involve all forms of communicationNeed to be very clear on deﬁnitions, especially around what Will form part of helicopter overview (Subtask 1)is behaviour, which types of behaviour etc Will add bios, photos, videos of case studies and expert interviews,Ensure experts get to know each other to maximise ﬁelds of expertise and interest, webinars, workshops, TED talks,interaction with platform Pecha Kuchas etc Evaluation template for different stakeholders, as they all haveWhat is considered a ‘successful behaviour change outcome’? different outcome metrics and interests Build trust and emphasise shared learnings and not duplicating failedUnsuccessful case studies just as important as successful efforts. Interview end users to get bottom-up impressions ofones. How to get people to share them? programme outcomes Outcomes are not to solve all issues but to provide helicopter viewWhat is the ‘key to success’ of behaviour change programmes? But of the landscape and detailed analysis of do’s and don’ts in speciﬁcdon’t promise a cook book with the recipe to solve everything situations/contextsBehaviour change is cheaper than new technology, but some Focus on low-hanging fruit and easy-to-solve barriers. Calculate cost-behaviours are almost impossible to change beneﬁts of successful behaviour change research and interventions We won’t - we see behaviour affecting and interacting withDon’t forget technology technology: innovation, diffusion, market uptake, purchasing and use of technology are all behaviour-driven
Previous scope 5- Guidelines and Expert platform 1- Inventory of 2- 3- 4- Developing models, In depth analysis Data analysis monitoring and frameworks and of context and synthesis evaluation disciplines sensitivities subtasks 1+2 indicatorsWas widely thought too ambitious to keep the scope this widethroughout the task in light of the resources and time available.Also was not thought to focus quickly and clearly enough on themost important areas.
New and Improved Scope 5- Expert platform 1- Helicopter 2- 3- 4- view of models, In depth analysis Evaluation tool Country-speciﬁc frameworks, in areas of for stakeholders project ideas, contexts, case greatest need action plans and studies and pilot projects evaluation metricsIt is still critical to draw as wide a research scope as ismanageable and to involve as many experts and country casestudies as possible - But only for Subtasks 1 & 3. Then we focuson very speciﬁc needs and issues relevant to the participating/sponsoring countries.
Deliverables• D0: Advisory committee of stakeholders from ExCo, IEA, research, commercial, community, policy and end user sectors providing strategic guidance.• D1: Social platform and meeting place for DSM and behaviour change experts and implementers. Hope to include wide range of social media tools to foster greatest ability to interact, share and discuss. ‘Matchmaking’ service to enable trans-national, inter-disciplinary teams of experts and end users to collaborate and bid for funding.• D2: Database and Wiki of all collected case studies, best practice, models, frameworks, deﬁnitions, contexts, references etc.• D3: Surveys and post-evaluation of detailed case studies in priority areas.• D4: Tool to evaluate ‘successful outcomes’ for variety of stakeholders (political, policy, community, industry, end user).• D5: Action plans, priority research areas and ideas for pilots and projects for participating countries and stakeholders.
General Comments• Know your audience and stakeholders and meet their needs• Regular publications and publicity• Seminars for policymakers• Keep it clear, use visual aids, try to keep it as short andmodular as possible and work with key-words and sub-sections• A set of deﬁnitions, information, experiences,recommendations and contacts that can be accessed easily andquickly on a website• Make it attractive and fun but be careful to aligncommunication and tone to the stakeholder• Re-work work deﬁnition plan to be less dry and theoretical,make beneﬁts to stakeholders and distinguishing features clearat the outset
Budget 4 countries 6 countries 8 countries 10 countries€40,000 per country €40,000 per country €30,000 per country OR €25,000 per country OR(2 project coordinators, (2 project coordinators, €40,000 €40,000travel, platform travel, platform (2 project coordinators, travel, (2 project coordinators, travel,development, overheads) development, overheads) platform development, platform development, overheads) overheads)Total budget €160,000 Total budget €240,000 Total budget €240,000 OR Total budget €250,000 OR €320,000 €400,000Level of detail in Level of detail in Level of detail in deliverables: Maximum level of context-deliverables: deliverables: · Social expert platform speciﬁc detail:· Social expert platform · Social expert platform · Helicopter overview · Social expert platform· Helicopter overview · Helicopter overview · More detailed evaluation and · Helicopter overview· High-level evaluation and · High-level evaluation and monitoring overview and tools · More detailed evaluationmonitoring overview monitoring overview · In-depth analysis of country and monitoring overview and· In-depth analysis of · In-depth analysis of speciﬁc context of 8 countries toolscountry speciﬁc context of country speciﬁc context of · In-depth case studies and to · In-depth analysis of country4 countries 6 countries do’s/not to do’s for 5 sectors speciﬁc context of 10· Action plans and speciﬁc · In-depth case studies and · Action plans and speciﬁc countriesrecommendations for 4 to do’s/not to do’s for 3 recommendations for 8 · In-depth case studies and tocountries sectors countries do’s/not to do’s for 7 sectors · Action plans and speciﬁc · Action plans and speciﬁc recommendations for 6 recommendations for 10 countries countries20 months duration 24 months duration 24 months duration OR 24 months duration OR 30 months duration 36 months duration
Timelines• April 10 & 12 workshops and webinar• April 18-21 EXCO meeting in Trondheim/Trømsø• Revised workplan End of April to ExCo• May - launch of expert platform (Subtask 5)• May to September prep work for Subtask 1 and 2• August workshop on Helicopter Overview (Subtask 1) in Benelux• September presentations at BEHAVE in Helsinki and ECEEE Industry Summer Study• October 9/10 Oxford, UK workshop for detailed case study analysis (Subtask 2)• December ﬁnal deliverables on Subtasks 1 and 2• 2013 January to April prep work on evaluation tool (Subtask 3)• 2013 Workshops in Switzerland (Subtask 3) and New Zealand (Subtask 4)• End of 2013 ﬁnal deliverables Subtasks 3, 4• 2014 onwards: extension of task to pilot projects and long-term evaluation
Needs Netherlands• Research agenda with priority research and pilots toundertake in the space• Learn from others, don’t duplicate efforts and mistakes• Link researchers with research end user stakeholders• Platform to enable sharing and interaction• Evaluation tool
Needs Switzerland• International overview of ﬁeld-experiments and what can belearnt from them,• Better see the links and differences between the differentscientiﬁc approaches (from the different ﬁelds – we also try topush researchers to work in interdisciplinary teams)• Also need solutions for their energy security and innovationagendas• What are the do’s and don’ts in terms of DSM in a given context?Switzerland has an ambitious plan for energy efﬁciency increases – any new ideas to that work are welcome.
Needs Belgium• Learning about effectiveness of DSM and buildingrenovation programmes• Learn about impact of economical instruments and legalframeworks targeting the use of smart meters by theﬁnal consumer in other countries• Learn about effectiveness of DSM accompanying smartmetering implementation (savings achieved, evaluation)• Find out what basic functionalities are necessary for smartmeters to allow for DSM• Need solutions that help their energy security andinnovation agendas
Needs New Zealand• International overview of policies, programmes and ﬁeld-experiments and what can be learnt from them• To see the link between good research theory and practicaloutcomes for policymakers and DSM implementers• Tailor-made recommendations for the NZ context and end userneeds• Monitoring and evaluation metrics, how to show ongoingbehaviour change outcomes from Government-driven energyefﬁciency or DSM policies