Change management case study (doc) 11 15 2013 (2)


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this is a live case study on change management.actually conceptualized and implemented

from concept to end result.
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Change management case study (doc) 11 15 2013 (2)

  1. 1. This document covers the origin , the plan, the framework, strategy and process steps towards change management Engineering EscapeOrganization Change Transformation Project2011 Author:Dr. Sarma- 15-july-2011
  2. 2. 1. Change management - Project The following is a gist of the case study including the frame work adopted-and presents the strategy/plan/process/methodologies and key steps involved in this organizational transformation project led by HR 2. Why change:This question was raised at the executive management committee when faced with stunted growth, falling margins, growing competition.The vision of the CEO is to move quickly from 10 million to 100 million and that seems impossible without change in the way the company is now positioned, perceived. The vision was also to be category killer in BI. some introspection brought us to the conclusion thatchangemust happen 1 • The triggar-Challeging the status quo • The motivation- 7x valuation 2 • Situationala analysis- frog in the beaker • The plan- 25 degree turn 3 • Early adoption- atleast 15% of total population • Acceleration- within 6 months , buyin 100% from managers 4 • review weekly / modify- alter plan monthly Dr.sarma/2011/change mgt/sk1
  3. 3. 3. Examine: SWOT Strength: large BI skill pool, loyal customer base. Weakness: lack of market penetration, lopsided brand image, limited geographic cover, lack of skill in big data Opportunities: Large BI market Potential.Gartner Magic Quadrant did say that We are to be watched one year back Threats: competition always is lowering bill rate and Services is not the business we want to be in anymore. Perception Gap analysis: What we think and what the customer perceives is our biggest Risk Needs image makeover The CEO’sPerception of the company was based on what he believed in. While reality was that the company was far more dependent on software services business, whichgave the revenue for 15 years. The trigger question :to accelerate growth what we need to do new and what we need to drop- how do we move from 10 million to 100million in 5 years and become super category killer in BI domain What are those things that we won’t do anymoreand what we will start doing now onwards that will propel exponential growth What are those things that we need to selectively abandon? Dr.sarma/2011/change mgt/sk2
  4. 4. 4. What is our DNA? And what should be? The vision statement needs reexamination Our Vision: Being Category killer in Data and Analytic Our DNA should be D&A-Data and analytics market shre/growth acceleration offerings/solution core competencies revenue/growth Dr.sarma/2011/change mgt/sk3
  5. 5. 5. The model-The Frame work for changeTool and Technology skills wont take us there (ADKAR-Modified) business need project definition solution new habits implementation attention knowledge awareness desire comprehension conviction action reinforcement skills/Transformation Phase 1: Attention: Start communicating about the management thinking three months in advance Be ProactiveDr.sarma/2011/change mgt/sk4
  6. 6. Knowledge—Assess current level of business understanding at floor level. How much knowledge about the Organizational priorities exist- check this urgently Awareness- create sufficient awareness of the market For BI Desire— Need for HR to inspire /motivate people to change Phase2: Comprehension—keeps checking the questions/doubts/Apprehensions. Dominant issue Conviction—prepare those who are easily convinced Action—get everyone to learn new BI-Consulting skills- 5 levels- & dimension-AS Program-accelerate implementation Phase3: Reinforcement—support with new incentive plan for PCGP-Prescriptive Career Guidance-Program Transformation- aim at creating 25 % conversion of tool experts to be BIexperts -- can we create125 “fellows” in 3 years Phase4: The sponsors-HR -Head/CEO/CSO The leaders-PALS The influencers-P/AP/EM The target-P/AP/EM/SrC/C Point 1: To move from good intentions to good results, realize that effective change management is more than just a few communication steps Point 2: To move from good intentions to good results, realize that the “change leaders “are “living” in the future state, while everyone else “the people to be changed” are s living in the past or present state Point 3: To move beyond good intentions, effective change management MUST focus on enablingindividual’s tochange process. Dr.sarma/2011/change mgt/sk5
  7. 7. Point 4: Individual changeis gradualprocess- but we can’t waste too much time Point 5: To move faster select and use the tools available Point 6: get the right people with positive attitude involved and engaged Point 7: Begin with end in mind. Measure the “right” things for this change, at the organizational level and the individual level 6. The plan for Mentoring /Training/coaching Engineering the Escape: 5 sessions to managers only Escape velocity—5 sessions- customized for each level Coverage:100% PAL /P/-- 2 session 16 hours AP/EM//PM/Architects- 5 sessions of 8 hours each-40 hours SR.Consultants/Consultants—6 sessions of 4 hours each-24 hours Total 10 man days Repeat Every two months 7. Communication: Use town hall- every two months All managers to hold one on one Senior executives-carry out selective breakfast sessions with consultants Purpose; removing fear 8. Benchmarking findings causes of resistance  Employees: 1. The Consultants are notaware or not knowing the business need for change despite transparent communication in all our Dr.sarma/2011/change mgt/sk6
  8. 8. communications. Error in wrong messaging when sales guys speak of growth every quarter. 2. Worst fear--Lay-offs due to skill redundancy. Especially those who cannot pick up Business skills 3. Unsure whether they had the skills needed and can develop for success in the future state .Our Belief system is “ everyone can and everyone will” 4. Comfort with the current state .i am billing so why bother-“Frog in the beaker”-mindset 5. Many employeesbelievedthat they will be asked to do more with less reward. 6. If I can earn same pay outside without additional learning efforts why bother- HR hears this from few  Managers: 1. Fear of Loss of power /dilution of status and control 2. Fear of losing people consequently losing billing revenue-resulting in their own earnings through bonus/incentive 3. Overloaded of responsibilities /lesser compensation 4. Lack of urgencyof the need for change though many agree. 5. Lack ofskills to build or sell solutions. 6. Fear, that it will take more time to transform 7. Who will benefit from change? Dr.sarma/2011/change mgt/sk7
  9. 9. 9. To succeed in change we must address the people side well Challenging the status quo: Solution is designed, developed –hire data scientists/solution engineering teams/SME in health care/insurance vertical and delivered effectively (Technical side) Solution is embraced, adopted and utilized effectively (People side)= CHANGE SUCCESS criteria- if the average billing rate is >105;125 Fellow level Dr.sarma/2011/change mgt/sk8
  10. 10. 10. Armored Employee—As is and to be- 400Sqaure—none in Fellow- to be 125 fellow in two years-HR challenge 11. 5 levels of competency maturity/growth path. Each Consultant to be assessed after they complete the requisite number of training courses every year. Support systems: PRESCRIPTIVE CAREER GUIDANCE PLAN.PCGP-Developed collaboratively with line managers. Tool-Skill port.- configure 200 courses across 7 dimensionsTarget 40 hours per quarter-use external programs selectively Assessment center-annual assessment 5 Levels: for meaurement C St eward Dr.sarma/2011/change mgt/sk9 Square rusader Fellow
  11. 11. Seven Dimensions to grow and mature Tool/Technology business process Functional leadership/manageme nt process methodology Dr.sarma/2011/change mgt/sk10 vertical
  12. 12. 12-Sample Role Re-design The new role requires –unlearn and relearn certain habits; especially the way sales Is done. Culture shift Focus : 1- Shared meaning, (H); 2-outcome orientation(begin with end in mind),(H) ;3-Aggressiveness,(H) ;4-Team orientation(M) Priorities in bracket Rewrite all job descriptions to focus on 4 behavioral focus areas for measure Change the way we reward Conclusion: The project was run for 24 months . Continuous monitoring was key factor for success Dr.sarma/2011/change mgt/sk11