Games Don’t “Like” Social Networking AppsThe rise of Social Networking apps also signals the end of the era of gamingdominance within mobile apps. While the free-to-play business model performsextremely well, enabled by in-app-purchases, it does so primarily for simulationgames, a sub-genre of the total games category. As long as the total iOS andAndroid installed base grows, all categories will continue to grow naturally.However, as we reach saturation for mobile gaming on a per user basis (oneconsumer can play only so many free-to-play games), the Games categorycould start behaving more like a “zero sum game” from here on out, meaningthat game companies would have to fight over a finite group of consumers inorder to grow their businesses. For one app to grow, it would have to take fromits competitors. Even with an influx of new consumers into the market, theexpected would-be casual gamers will be increasingly wooed away from gamesby compelling Social Networking and other apps. Going forward, the Gamescategory will have to look to innovate on mobile to maintain its dominance andgrowth.
Conclusion and Summary Age of the users Category of the App App platform Type of the AppKeep these indicators , mentioned in thispresentation, in view when designing yournext app for bigger loyal user community andincreased ROI
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