Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media in Nonprofit Organizations 2010


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social Media in Nonprofit Organizations 2010

  1. 1. Tell The Story NOW! Using social media in nonprofits
  2. 2. Tell the Story NOW!  Margaret L Palmiter, PhD  Tell the Story Now  Photos by Peggy  Clients and Sample Sites  
  3. 3. Are you On?  The Web?  Facebook?  MySpace?  YouTube?  Flickr?  Linked-In? 
  4. 4. Do You?  Tweet?  Read?  Subscribe?  Bookmark?  Follow?  Share?
  5. 5. Have you Ever…  Fed your Friends (friendfeed)?  Shared Knowledge (slideshare)?  Chatted?  Been Seesmic?  Built a Wiki?  Gone Mobile?
  6. 6. What is (are) Social Media? Tell the Story Now, Wikipedia & Collaborative Thinking New posts on collaborative thinking Pushing the reset button The Long Journey
  7. 7. Experiencing social media  Social Media in Plain English  Public Learning  We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Conversation is a “learning in public” tool – maybe one of the best. Social media is a conversation engine. Beth Kanter  Means not an end  Social Media today uses an electronic format – but the technology is the means of communication, not the message.  However, it seems, the medium has become the message.
  8. 8. What is Social Media?  Social media can be said to have three components;  Concept (art, information, or meme).  Media (physical, electronic, or verbal).  Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print) (wikipedia)
  9. 9. What is Social Media?  It supports the democratization of knowledge and information, transforming people from content consumers into content producers.  Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). (Wikipedia)
  10. 10. What is Social Media?  Social media enables public and transparent participation models where people and organizations interact as peers. Collaborative Thinking
  11. 11. What is Social Media?  Social media possesses low-barriers to expression, engagement, and contribution to promote exchanges, relationships, and sense of community among its participants. Collaborative Thinking
  12. 12. What is Social Media?  Social media itself is not a single technology or set of technologies as much as it is a design point for the application of social tools or leveraging of social platforms. Collaborative Thinking
  13. 13. What is Social Media?  Social media leverages a variety of network and infrastructure services, including end- user devices and form factors, to deliver contextual and situational user experiences that bond people with other participants in a trusted fashion. Collaborative Thinking
  14. 14. Why Should You Care? What does this mean for your work?
  15. 15. How Comfortable are you with Social Media? Not Very Comfortable Very Comfortable
  16. 16. How Comfortable are you with Social Media?
  17. 17. How Comfortable are you with Social Media?
  18. 18. The Revolution Social Media is Not a Fad Updated Version Social Media is Not a Fad
  19. 19. So What?  SNS are the new “Person in Environment”  Need to know for client systems  Need to understand for organizational systems  Knowledge and Community  Truly Iterative Process  Power of Public Learning  The benefit of followers?  Faster and faster  Now going mobile
  20. 20. Web 2.0 Community
  21. 21. Success Stories  Wild Apricot Success Stories  “Each group is using the Internet and Web 2.0 tools in a different way to meet its goals, but some common themes emerge; most notably, perhaps, the power of word-of-mouth marketing to broadcast an appeal.”  Three Keys to Success  Have a compelling story to tell.  Make a specific ask or establish a specific goal to reach. (Learning the Ask)  Make it astonishingly easy to give.
  22. 22. Success Stories  Mashable Study – the potential  What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.
  23. 23. The Next Generation of American Giving Study on the multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Matures
  24. 24. Where Do You Begin? It’s not “build it and they will come.”
  25. 25. Social Media Team  Who should be on the team?  Functions  Demographics  Who controls the team & its work?  What power does the team have?  Setting Goals is Job 1
  26. 26. Start small and build up  Start with your organization’s goals.  Talk about how social media can help accomplish those goals.  Target your first efforts toward things that matter to your organization.  Begin with an event.
  27. 27. Carl Haggerty
  28. 28. Start small and build up  Learn about Social Reporting: The Social Reporter
  29. 29. Start Listening  Examine your website  Web 1.0 – giving information  Web 2.0 establishing a conversation  Start with a blog  Look at other blogs – examples  Many opportunities to post – all sites  Listening is the critical first step  IGoogle dashboard feeds
  30. 30. Kanter presentation
  31. 31. Kanter presentation
  32. 32.  Many opportunities to post  All social media sites   Build community of supporters  Surveys  Actions  Causes
  33. 33. Living with Chaos  Tools can help  Mindmapping is a good approach.  Freemind  Mindmanager  Social Media Managers  Tweet Deck  Hootesuite  Google reader/doc/wave  It’s alive  Listen and then act  Change and evolve
  34. 34. Pitfalls  Check your information  Who is talking? – checking “about us”  When did they say it?  In public learning it’s ok to not know.  Don’t forget to learn your ROI.  Constantly re-evaluate your goals.  Don’t let the media become the message.
  35. 35. ROI  Google analytics – Beth’s blog  Frogloops ROI Calculator  NTEN and Techsoup webinar
  36. 36. Essential Tools and Resources Always check the links.
  37. 37. Tools  AVS Video Software  Animoto – video production  The Flip – video camera - cheap  Slideshare presentations (wildapricot blog)  Readers and social network tools  Social Media management tools  Wildform Flair - (
  38. 38. Where to go for help? Nonprofits and Social Media  Tell the Story Now viral nature of knowledge post  Frogloop  Beth’s Blog  Nonprofit Technology Network NTEN  We are Media  Wild Apricot Blog  Marketers/bloggers  Chris Brogan  Social Media Today  Diosa Communications  JET PACK for class