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Giving Couples the Tools and Support they need to      Build Stronger Happier Relationships™        “All Relationships Can...
Our Team    Gary Krane PhD.          Jacob Wood             Leszek Kałwa      CEO/co-founder            CMO/PM            ...
Our Advisors                         Harville Hendrix PhD.                                         Charles & Elizabeth Sch...
Huge Untapped Market:Unhappy Couples                                                                                      ...
High Value, Low Cost                    More Affordable              60% of 2,000person Harris                            ...
Mission and Development Process               Couplewise.com empowers couples at   all stages of their development and at ...
our users recommend usWhich of the following best describes the   How well has couplewise.com helped yourlikelihood that y...
Our Market & Users’ Interest                “Advice”                    Moving Avg.                    Need Maps          ...
Couplewises Unique Strengths Only We Tap Wisdom of Best Experts & Wisest Couples: Couples who’ve solved the same problem y...
Our Competition                              Couplewise                                                              Gottm...
Marie Clarifies Her Relationship NeedsDiscoverYour Metand UnmetNeeds:NeedSatisfactionSnapShot                             ...
How Satisfied Do You Feel?                             12
Motivate My Partner Tool                           Ask Other Women                              Ask Men                   ...
Both Partners’ Need SatisfactionSnapShots Side by Side                                   14
They Agree on Bi-weekly Needs Check-in                                         15
Your Recommended Own CoupleJourney™                                                         “science-based nurturing for c...
Our CoupleJourney™ Personalized MotivatersPersonalized Rewards                   More Rewards (Recognition)  Mate-based re...
CoupleJourney Snapshot                         18                              18
Conflict-Resolution Training Videos                                      19
AgreementCoach™Can’t Decide on an Agreement?Use Agreement CoachMary’s Need: for   Domestic SupportClick on any of the butt...
Mobile Strategy Oh-oh! “ How Are We Doing” Mobile App  Real time access and updates to your  partner’s relationship status...
Free Play/FUN tool for Busy People:Too busy to have fun? Think again.                              Getting upWhat are you ...
How We Make Money:Free Trial to Paid Conversion Funnel                                                                    ...
How We Will Attract Users                             Word of                             Mouth       • Therapists        ...
A Startup that Makes a Huge Difference Helping Couples Build Happier, Stronger RelationshipsTM                 The Future ...
Therapist Differentiators      Cost            • traditional therapist claims payouts are significantly higher than couple...
Road-Map: Current & Planned                                 “science-based nurturing for couples”                      Act...
Make Agreements ToolChoose or Modifya SuggestedAction Agreementto Satisfyyour need                       28
Extra slides                            EXTRA SLIDES TO FOLLOW          • Including 2 different versions of roadmaps      ...
Our Roadmap              30                   30
SUMMARY: AN ideal opportunity    Huge untapped market Convertible to a Big Demand*    Powerful Solution: use the Internet ...
Status, Timeline to Launch, Milestones                                                    • Android Mobile                ...
Helping Couples Build Happier, Stronger RelationshipsTM    Copyright 2009-2012 RelationshipTechnologies      646-543-1170 ...
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CoupleWise.com-Health 2.0 01.15.2013

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CoupleWise.com-Health 2.0 01.15.2013

  1. 1. Giving Couples the Tools and Support they need to Build Stronger Happier Relationships™ “All Relationships Can Be Better” 1
  2. 2. Our Team Gary Krane PhD. Jacob Wood Leszek Kałwa CEO/co-founder CMO/PM Lead Developer Madelena Mak Liz O’Mara Heinrich Klobuczek Lead UX/UI Designer Head of Product Dev. CTO/co-founder 2 2
  3. 3. Our Advisors Harville Hendrix PhD. Charles & Elizabeth Schmitz Nation’s leading marriage therapist, PhDs. author of the best-selling book: America’s #2 marriage researchers “Getting the Love You Want” authors of the best-selling book: “Building a Love that Lasts” & The Dr Phil before Dr Phil on Oprah “Golden Anniversaries”Charles Malkin PhD. Barbara Bartlick MD. Phyllis Goldberg PhD. Tara Sattler PhD.Clinical Psychologist, Psychiatrist, specializing in co-founder: “Her Mentor Clinical PsychologistHarvard Medical School sexual therapy & Diet Center” & co-author of: Former lead psychologist, “Courage & Lessons Learned: salesforce.com Reaching For Your Goals” 3 3
  4. 4. Huge Untapped Market:Unhappy Couples 2MM Couples Currently Getting Help From Therapists 45-50 MM Unhappy Couples* [USA & Canada alone] 80% of Couples Cite Cost as the Major Barrier to Seeking TherapySources: Extrapolation from Rutgers National Marriage Project, Beyond Affairs Network & other surveys 4
  5. 5. High Value, Low Cost More Affordable 60% of 2,000person Harris Poll survey participants indicated they would pay up to $20/month for our tool. Retreats & Seminars Less MoreEffective Effective Publications Professional & Personal Therapy “…first use of the web that shows Contacts real promise for helping vast numbers of couples…” – Drs. Charles & Elizabeth Schmitz, Best Selling Authors, Relationship Experts Less Affordable 5 5
  6. 6. Mission and Development Process Couplewise.com empowers couples at all stages of their development and at any satisfaction level to optimize their relationships. Best Best Therapeutic Relationship Practices + Customer & Science wisest couples Research End-User Expert Collaboration Collaboration “Tapping the wisdom of the best experts & the wisest couples” 6 6
  7. 7. our users recommend usWhich of the following best describes the How well has couplewise.com helped yourlikelihood that you will recommend relationship to become stronger andcouplewise.com to Family or Friends?* healthier?* 89% likely to 95% found it recommend helpful Unhelpful, Unlikely, 1 5% 1% *of users that have used couplewise.com 7
  8. 8. Our Market & Users’ Interest “Advice” Moving Avg. Need Maps Engagement ConversionClick Through • 10% (10-day) August 1, 2012 to November 5, 2012 • 3.01% •782 New Users “Therapy” • 809 Agreements • 2.40% Total Users •96 New Visitors • 2,189 Avg. Duration • 12,368 Linked Partners • 342 •3.39 min.• High interest in • Average, yet consistent • Lower than desired relationship support conversion rate engagement• Very high interest in • Improvement plans • Improvement plans therapy alternatives • Videos • Notifications• Need investment to • Overviews/Tutorials • Gamification grow • Diagnostics • New Functions 8 8
  9. 9. Couplewises Unique Strengths Only We Tap Wisdom of Best Experts & Wisest Couples: Couples who’ve solved the same problem you’re having Diagnostically Most precise web tool Only we Have MotivateMyPartner Tool Most Therapeutic Power & Credibility of any web tool We’re only therapeutic tool easy for couples to spread to other couples Most Personalizable web tool Only we can help workaholic couples have more fun 9
  10. 10. Our Competition Couplewise Gottman’s Power of Mobile The Ice Relate Space Break Apps. Tokii Two Scientific Basis Empowering Scalability Therapeutically Robust Personalized Diagnostic Precision Engagement 10 10
  11. 11. Marie Clarifies Her Relationship NeedsDiscoverYour Metand UnmetNeeds:NeedSatisfactionSnapShot 11
  12. 12. How Satisfied Do You Feel? 12
  13. 13. Motivate My Partner Tool Ask Other Women Ask Men Ask Experts 13
  14. 14. Both Partners’ Need SatisfactionSnapShots Side by Side 14
  15. 15. They Agree on Bi-weekly Needs Check-in 15
  16. 16. Your Recommended Own CoupleJourney™ “science-based nurturing for couples” Personalized Rewards Recognition Peer rewards Partner Email and Text Mentor rewards System generated recognition Marketplace rewards Buddy or Anonymous Peer System rewords Personalized Nudge Mechanics System generated notifications Self determined reminders Buddy-based agreement nudges Buddy + Money based "bet" nudges Anonymous verbal-based peer nudges Anonymous money-based "bet" nudges Mate nudges 16 16
  17. 17. Our CoupleJourney™ Personalized MotivatersPersonalized Rewards More Rewards (Recognition) Mate-based rewards Partner Email and Text Mentor rewards System generated recognition Marketplace rewards Buddy or Anonymous Peer System rewordsPersonalized Nudge Mechanics System generated notifications Self determined reminders Buddy-based agreement nudges Buddy + Money based "bet" nudges Anonymous verbal-based peer nudges Anonymous money-based "bet" nudges Mate nudges 17 17
  18. 18. CoupleJourney Snapshot 18 18
  19. 19. Conflict-Resolution Training Videos 19
  20. 20. AgreementCoach™Can’t Decide on an Agreement?Use Agreement CoachMary’s Need: for Domestic SupportClick on any of the buttons below to get other users’ and experts’suggestions for Agreements that have worked for them to meet the aboveneed Behavior When 1. Wash the dishes 1. Before bedtime 2. Put old newspapers in 2. Every morning… recycling area Ask Experts Ask Men Ask Women 20
  21. 21. Mobile Strategy Oh-oh! “ How Are We Doing” Mobile App Real time access and updates to your partner’s relationship status FUN 21
  22. 22. Free Play/FUN tool for Busy People:Too busy to have fun? Think again. Getting upWhat are you doing Breakfastnow, or planning to Leaving Homedo today that you’d Office Worklike to makemore fun? Driving Eating Dinner Going to Bed Shopping …and seven more 22
  23. 23. How We Make Money:Free Trial to Paid Conversion Funnel Free TrialFree Trial Usersto Clarify your issues 1 Million Coupleswithout argument or Semi-happy and unhappy couples (2% x 50MMcriticism and better (unable or unwilling unhappy couples +know each other to see a therapist*) OK couples who want to become great couples)Paid MembershipPowerful Tools to Solve Your Problems Gold Members 40,000 paying couples/moeCoupleExpert™ $19.95/month by end of 1st yearWakeup-Call alert (after first round of funding ($500k)Neighborhood CoupleSupport GroupsResolve Conflicts Video Training Premium MembersMotivate My Partner $39.95/Sexual Technique videos moCouplesNeedCouplesMakeAgreements Helper toolWork with therapist tool 80% cite cost as the biggest factor against seeing a therapist (Roper Poll) 23
  24. 24. How We Will Attract Users Word of Mouth • Therapists (100,000+) Leveraging – Aftercare Tool Communities – Complmentary Of Couples Tool • Partnership CoupleWise – Health CoupleWise Insurance Co’s SEO/SEM/ – Large Employers PPC/PPM – Religious Groups 24
  25. 25. A Startup that Makes a Huge Difference Helping Couples Build Happier, Stronger RelationshipsTM The Future of Couple Care 25
  26. 26. Therapist Differentiators Cost • traditional therapist claims payouts are significantly higher than couplewise.com Privacy • with couplewise.com, only the relationship participants are involved Convenience • couplewise.com is available 24/7 with no appointments or additional billing Time Effective • couplewise.com focuses on what’s most important using a consistent and proven model Empowerment • enables couples to clearly understand their needs and develop the skills to meet them, without reliance on a 3rd party Motivational • provides tools to motivate partners to work together on their relationship Real-Time/On-going • provides real-time feedback, guidance, and notifications for needs and action agreements • enables busy, budget conscience couples to have more fun, together, in everyday Fun & Play situations 26 26
  27. 27. Road-Map: Current & Planned “science-based nurturing for couples” Action Agreements Motivate Fun & My Play Partner December Clarify 2012 Your Know Needs Resolve Each & Other Connect Wake eCouple Up! Calls January Expert 2013 February 2013 27 27
  28. 28. Make Agreements ToolChoose or Modifya SuggestedAction Agreementto Satisfyyour need 28
  29. 29. Extra slides EXTRA SLIDES TO FOLLOW • Including 2 different versions of roadmaps • Summary slide • MISSING: FINANCIALS AND FINANCIAL SUMMARIES , PLUS HOW $770K WILL BE SPENT, WHICH I HAVE 29 29
  30. 30. Our Roadmap 30 30
  31. 31. SUMMARY: AN ideal opportunity Huge untapped market Convertible to a Big Demand* Powerful Solution: use the Internet to crowd- source wisdom of best experts & wisest couples Uniquely Talented Team + Strong Market strategy Perfect timing: next step in the Internet’s evolution Weak Competition DELETE?* Source: Harris Poll, Dec 2008 (65% of 2000 random respondents, giving only 3-4 of our 10 features 31
  32. 32. Status, Timeline to Launch, Milestones • Android Mobile app -80%ready • Buildout of features targeted to 9-12 5-7 months therapists months • Go after partnerships • release of v2 beta site to public • official public site launch and partners • enhancement of social time • launch of GAW, Facebook and 8-10 features [forums, user- frame Twitter marketing initiatives to-user interactivity after months early • run contests to build userbase • Get angel funding seed and spread awarenessfundingJanuary • launch of public site 2012 32
  33. 33. Helping Couples Build Happier, Stronger RelationshipsTM Copyright 2009-2012 RelationshipTechnologies 646-543-1170 • contact@CoupleWise.com 33

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