Management 1102 <ul><li>From Product Idea to Market </li></ul><ul><li>Fall 2004 </li></ul>
Information  <ul><li>Product Design </li></ul><ul><li>Target Market / Demographics </li></ul><ul><li>Finance </li></ul><ul...
Starting out on the product design journey:
From:  The PDMA Handbook of New Product Development.
 
 
 
 
 
 
 
 
An idea! <ul><li>A breath and teeth cleaner? </li></ul><ul><li>Who could benefit from this novel product? </li></ul>
From New York Times:  August 27, 1878. page 5
Floriline for Gents?
For the Ladies?
Exploratory Searching to see how are idea will play out …………….
Bartley Business Information Center
Business Databases
U.S. Patent Database
Search for Johnson & Johnson as a Patent Assignee
Results?  1638 patents…
Search again J&J and toothbrush
56 toothbrush patents!
Patent #  6,161,244
Images of patent…
More Images…
European Patent Office Database
 
 
 
 
 
Business and Industry
Set to Concept term > Product Introduction
Click on : ‘Find SIC’
Drill down to product code / SIC Toothbrush is 399193
399193
1129 Articles!
What about a pet toothbrush?
Scented toothbrushes?? What about a beef scented toothbrush for dogs?
Marketresearch.com
Full length marketing reports…
Search for ‘toothbrush’ results in 21 reports…
Report #1.  Click on Read…
Report #2 …498 page report on marketing toothbrushes…
Breath Freshener category
Overall Market
Johnson & Johnson Profile
Another search: Pet and Toothbrush  … 8 reports
Also Demographics reports…including…
College market reports
 
 
 
Consumer Products Report
Facial Care Reports
Suncare Reports
Suncare in New Zealand
Market Forecast
Skincare News
Search for “Toothpaste”
“Where to Find It”
From Volume 9 : 2/3, 4
Researching Price, Packaging, and Place
New Product Development
New Product Works
Thomas Register of  American  Manufactures  (Search Google for Outsourcing and Product name)
Search for “Packaging”
Results List
List of Suppliers
Superior Pack Group
Search results for “Toothpaste”
Results
Business Insight
…  more marketing reports…
Search for ‘toothbrush’
Report #2 New Profit Opportunities in Cosmetics and Toiletries
In pdf
Market overview
New search… ‘cancer’
‘Cancer Outlook to 2007’
Euromonitor (GMID)
 
 
 
 
 
 
 
SRDS
Philadelphia’s Top Lifestyles
Philadelphia Demographics
Lifestyle: Own a dog
Demographics : Own a dog
Single Female, 35-44
Own a cat : Consumer Mags
Print and in-library Electronic Access
Search for Dogs & Pets
Results
Dog World Results
Rates
Circulation
Books:  PDMA or product development and management association
Two titles
Search other subject headings…
Take a look at the professional association website
Glossary
Mergent Online
Search for Johnson & Johnson
Select the company name.
Summary Information
Company financials for 15 years
Business Segments
Ratios
<ul><ul><ul><ul><ul><li>Market Insight </li></ul></ul></ul></ul></ul>
S&P Industry Survey for Pharmaceutical Industry
 
 
 
 
 
 
 
 
Business Sources Premier
<ul><ul><ul><ul><li>Scholarly Articles and Company Reports </li></ul></ul></ul></ul>
 
 
 
What makes an envisioned idea into a final product?
Selling the Product and the Idea
 
Thank you!! <ul><li>For more information please contact: </li></ul><ul><li>Michael Foight, Daniel Overfield, Business Libr...
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MGMT 1102 (older)

  1. 1. Management 1102 <ul><li>From Product Idea to Market </li></ul><ul><li>Fall 2004 </li></ul>
  2. 2. Information <ul><li>Product Design </li></ul><ul><li>Target Market / Demographics </li></ul><ul><li>Finance </li></ul><ul><li>Product Testing / Regulation </li></ul><ul><li>Manufacturing </li></ul><ul><li>Advertising </li></ul>
  3. 3. Starting out on the product design journey:
  4. 4. From: The PDMA Handbook of New Product Development.
  5. 13. An idea! <ul><li>A breath and teeth cleaner? </li></ul><ul><li>Who could benefit from this novel product? </li></ul>
  6. 14. From New York Times: August 27, 1878. page 5
  7. 15. Floriline for Gents?
  8. 16. For the Ladies?
  9. 17. Exploratory Searching to see how are idea will play out …………….
  10. 18. Bartley Business Information Center
  11. 19. Business Databases
  12. 20. U.S. Patent Database
  13. 21. Search for Johnson & Johnson as a Patent Assignee
  14. 22. Results? 1638 patents…
  15. 23. Search again J&J and toothbrush
  16. 24. 56 toothbrush patents!
  17. 25. Patent # 6,161,244
  18. 26. Images of patent…
  19. 27. More Images…
  20. 28. European Patent Office Database
  21. 34. Business and Industry
  22. 35. Set to Concept term > Product Introduction
  23. 36. Click on : ‘Find SIC’
  24. 37. Drill down to product code / SIC Toothbrush is 399193
  25. 38. 399193
  26. 39. 1129 Articles!
  27. 40. What about a pet toothbrush?
  28. 41. Scented toothbrushes?? What about a beef scented toothbrush for dogs?
  29. 42. Marketresearch.com
  30. 43. Full length marketing reports…
  31. 44. Search for ‘toothbrush’ results in 21 reports…
  32. 45. Report #1. Click on Read…
  33. 46. Report #2 …498 page report on marketing toothbrushes…
  34. 47. Breath Freshener category
  35. 48. Overall Market
  36. 49. Johnson & Johnson Profile
  37. 50. Another search: Pet and Toothbrush … 8 reports
  38. 51. Also Demographics reports…including…
  39. 52. College market reports
  40. 56. Consumer Products Report
  41. 57. Facial Care Reports
  42. 58. Suncare Reports
  43. 59. Suncare in New Zealand
  44. 60. Market Forecast
  45. 61. Skincare News
  46. 62. Search for “Toothpaste”
  47. 63. “Where to Find It”
  48. 64. From Volume 9 : 2/3, 4
  49. 65. Researching Price, Packaging, and Place
  50. 66. New Product Development
  51. 67. New Product Works
  52. 68. Thomas Register of American Manufactures (Search Google for Outsourcing and Product name)
  53. 69. Search for “Packaging”
  54. 70. Results List
  55. 71. List of Suppliers
  56. 72. Superior Pack Group
  57. 73. Search results for “Toothpaste”
  58. 74. Results
  59. 75. Business Insight
  60. 76. … more marketing reports…
  61. 77. Search for ‘toothbrush’
  62. 78. Report #2 New Profit Opportunities in Cosmetics and Toiletries
  63. 79. In pdf
  64. 80. Market overview
  65. 81. New search… ‘cancer’
  66. 82. ‘Cancer Outlook to 2007’
  67. 83. Euromonitor (GMID)
  68. 91. SRDS
  69. 92. Philadelphia’s Top Lifestyles
  70. 93. Philadelphia Demographics
  71. 94. Lifestyle: Own a dog
  72. 95. Demographics : Own a dog
  73. 96. Single Female, 35-44
  74. 97. Own a cat : Consumer Mags
  75. 98. Print and in-library Electronic Access
  76. 99. Search for Dogs & Pets
  77. 100. Results
  78. 101. Dog World Results
  79. 102. Rates
  80. 103. Circulation
  81. 104. Books: PDMA or product development and management association
  82. 105. Two titles
  83. 106. Search other subject headings…
  84. 107. Take a look at the professional association website
  85. 108. Glossary
  86. 109. Mergent Online
  87. 110. Search for Johnson & Johnson
  88. 111. Select the company name.
  89. 112. Summary Information
  90. 113. Company financials for 15 years
  91. 114. Business Segments
  92. 115. Ratios
  93. 116. <ul><ul><ul><ul><ul><li>Market Insight </li></ul></ul></ul></ul></ul>
  94. 117. S&P Industry Survey for Pharmaceutical Industry
  95. 126. Business Sources Premier
  96. 127. <ul><ul><ul><ul><li>Scholarly Articles and Company Reports </li></ul></ul></ul></ul>
  97. 131. What makes an envisioned idea into a final product?
  98. 132. Selling the Product and the Idea
  99. 134. Thank you!! <ul><li>For more information please contact: </li></ul><ul><li>Michael Foight, Daniel Overfield, Business Librarians </li></ul><ul><li>610.519.5185 / 610.519.8129 </li></ul><ul><li>[email_address] </li></ul><ul><li>Bartley 2008 </li></ul>

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