Lesson Focus- Investigate elements of one of the key concept areas
The technologies that have been introduced in recent
years at the levels of production, distribution, marketing
Looking at this key area, what do you think we may be
investigating during the lesson?
Get out your homework
Special effects techniques (non-digital))
Divide yourself into 3 groups
Within your groups you will a subject area to research. You will be
given hand-outs breaking those subject areas down further if you
wish (it may be worth each person in the group researching 1 or 2
Each group will then have to present all their findings to the rest of
You will have 30 minutes…good luck!
The areas or research are Digital effects technology, digital film
technology and special (physical) effects technology
Write a 1000 word essay answering the following:
What significance does the continuing development
of digital media technology have for media
institutions and audiences?
Think about the impact of new technology on media industries
The transformation of distribution and marketing strategies by media
The use of new technology to facilitate more accurate targeting of
How audiences embrace the use of new digital media technologies