Mobile Communications Technologies and Applications Berlin, 26.-27. Jan 2009

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Mobile Communications Technologies and Applications Berlin, 26.-27. Jan 2009

  1. 1. Successful Proximity Marketing in O2 World Berlin Mobile Communications Technologies and Applications Berlin, 26.-27. Jan 2009 Dipl. Ing. Dan Romescu
  2. 2. Hiwave.NET Proximity Marketing Network • MCDS (Multi-Channel Device Synchronization) • Content & Campaign Management System www.hiwave.de 2
  3. 3. O2 World Berlin • 17.000 Visitors • 1.800 square metre LED wall www.hiwave.de 3
  4. 4. O2 World with Hiwave.NET Proximity Network •  40 Federated Communication Servers •  UMTS www.hiwave.de 4
  5. 5. O2 World Blue Room • Digital Wall Screen 3 x 3 Screens • Digital Signage System with BT interactive • Permission Marketing with PULL www.hiwave.de 5
  6. 6. O2 World Mobile Content www.hiwave.de 6
  7. 7. O2 World Communication Success Event Downloads Unique devices Response Rate Opening Ceremony 602 1.105 54,48 % Herbert Grönemeyer 264 412 64,08 % Eisbären Berlin vs. Augsburg 297 533 55,72 % Coldplay 301 501 60,08 % Alba Berlin vs. Artland Dragons 148 398 37,19% NBA: Hornets vs. Wizards 284 602 47,18% Füchse vs. Lemgo 179 395 45,32% www.hiwave.de 7
  8. 8. HiwaveNET Content & Campaign Management System www.hiwave.de 8
  9. 9. Why Proximity Marketing? • Most Emotional • User Context Awareness • Permission Based • High Conversion Rates • Anticipated Relevance = „Sweet Spot“ www.hiwave.de 9
  10. 10. Kontakt Dipl. Ing. Dan Romescu IT Director & Senior Consultant Zossener Str. 55-58d · 10961 Berlin Tel. +49 1723755643 https://www.xing.com/profile/Dan_Romescu Copyrights by Hiwave This presentation is the intellectual property of Hiwave GmbH and subject to valid copyrights. www.hiwave.de 10

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