Be the first to like this
Android and iPhone - a known antagonism?
Prof. Dr. Kai Rannenberg, Chair of Mobile Business & Multilateral Security, University Frankfurt/Main
On first sight the current market situation of mobile communication devices seems to be comparable with that of the early days of desktop computers(PCs). While Apple focuses on a closed environment, Microsoft and its operating system, Microsoft Windows was open for any hard- and software, which helped them to become market leader. Today the situation for mobile operating systems seems to be similar. The iPhone OS and especially the App Store set a lot of restrictions for parties who want to sell their software via these systems. At the same time, Android is Open Source and therefore used by various hardware providers and open for 3rd party developers without any limitations set by the system provider. So the strategy of Google as Android's driving force is in some points comparable to Microsoft's strategy from in desktop computer market. Will this open system strategy be successful in the mobile market again? The characteristics of the mobile market could ask for other strategies. Additionally, negative experiences with Google in other areas could have a negative impact on Android's acceptance. So e.g. Privacy and Security mayhave to be considered as a weak spot of Google engagement in mobile environments. This talk will discuss these and other related issues.