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Medcom Products by WoltersKluwer

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A showcase of few of WoltersKluwer informational products for Medical Communications

Music- Revolution Void
From Jamendo.com

Published in: Education, Health & Medicine
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Medcom Products by WoltersKluwer

  1. 1. January 7, 2010
  2. 2. MEDICAL COMMUNICATION
  3. 3.
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  5. 5. Witnessing Shift in Healthcare Information <ul><li>Earlier - Attend lectures timely </li></ul>Now - Know at convenience
  6. 6. January 7, 2010 -
  7. 7. January 7, 2010 -
  8. 8. Digital CDs <ul><li>Flexibility </li></ul><ul><li>Ease of use </li></ul><ul><li>Interactive </li></ul><ul><li>Ability to detail surgical procedures </li></ul><ul><li>Active involvement of user </li></ul><ul><li>Attracts tech savvy clinicians </li></ul><ul><li>Time-saving educational solutions </li></ul><ul><li>Fastest growing </li></ul><ul><li>Cost-effective educational medium </li></ul><ul><li>Wide geographical reach </li></ul>
  9. 9. How Digital CDs Can be Made? <ul><li>Brief from Client on case study interactive /surgical </li></ul><ul><li>procedures/audio cassettes </li></ul><ul><li>Making a script/story board – get it approved from KOL </li></ul><ul><li>Shooting – audio and video </li></ul><ul><li>Inputs in form of content, figures, graphs, etc </li></ul><ul><li>Editing </li></ul><ul><li>Integration </li></ul><ul><li>Finalization by KOL </li></ul>
  10. 10. Surgery Specials <ul><li>It includes the surgeries/procedures performed by the faculty/KOLs with: </li></ul><ul><ul><li>Detailed Explanations </li></ul></ul><ul><ul><li>Limitations/Complications </li></ul></ul><ul><ul><li>Techniques </li></ul></ul>January 7, 2010 – India
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  12. 12. Target Areas <ul><li>Surgery Series: </li></ul><ul><ul><li>Cosmetology </li></ul></ul><ul><ul><li>Trichology </li></ul></ul><ul><ul><li>Laser Medicine </li></ul></ul><ul><ul><li>Dermato Surgery </li></ul></ul><ul><ul><li>Laparoscopy </li></ul></ul><ul><ul><li>ENT </li></ul></ul><ul><ul><li>Ophthalmology </li></ul></ul><ul><li>Procedures Series: </li></ul><ul><ul><li>Interventional Procedures </li></ul></ul><ul><ul><li>Endoscopic Diagnostic Procedures </li></ul></ul><ul><ul><li>Bedside Procedures </li></ul></ul><ul><ul><li>ICU procedures </li></ul></ul>January 7, 2010 – India
  13. 13. Interactive Case Study (ICS) <ul><li>It includes a full length discussion of challenging cases presented by a senior physician. </li></ul><ul><li>It can be: </li></ul><ul><li>Digital </li></ul><ul><li>Plus </li></ul><ul><li>Text format </li></ul><ul><li>All cases are interactive in nature </li></ul>
  14. 14. Virtual Lecture Series <ul><li>It is a presentation prepared by the KOL himself, either on a diagnostic or therapeutic topic </li></ul><ul><li>It Could be: </li></ul><ul><li>Digital </li></ul><ul><li>OR </li></ul><ul><li>Digital Plus Text </li></ul><ul><li>OR </li></ul><ul><li>Online Webcast </li></ul>
  15. 15. January 7, 2010 -
  16. 16. Interactive Case Study (ICS) with Surgery Special <ul><li>It includes a full length discussion of challenging cases presented by a senior physician along with surgeries. It can be: </li></ul><ul><li>Digital </li></ul><ul><li>Plus </li></ul><ul><li>Text format </li></ul><ul><li>All cases are interactive in nature </li></ul>
  17. 17. January 7, 2010 -
  18. 18. January 7, 2010 - 3D and 2D animations
  19. 19. January 7, 2010 - CharlesandDrA.mp3 Podcasts provide portable audio content. The English language offerings are comprised of topics pulled from each issue and discussed with experts in various fields. http://journals.lww.com/neurosurgery/Pages/podcasts.aspx Audio Podcasts
  20. 20. January 7, 2010 - Websites and Portals
  21. 21. <ul><li>- For rational drug use and disease management </li></ul><ul><li>- 16-24 pages A4 size booklet. </li></ul><ul><li>- Content customized from LWW & ADIS database. </li></ul>-
  22. 22. <ul><li>- A 24-32 page 6.75 x 9.5 inches contains relevant information about the drug in question. </li></ul><ul><li>- Scientific document that describes the properties, claims, indications and conditions of use for a drug . </li></ul>January 7, 2010 -
  23. 23. <ul><li>- A 24-32 page 6.75 x 9.5 inches contains relevant information about the drug in question. </li></ul><ul><li>- Scientific document that describes the properties, claims, indications and conditions of use for a drug . </li></ul>January 7, 2010 -
  24. 24. – Today & Tomorrow <ul><li>Four page A4 size highlighting latest findings related to the subject area and future trends in the world of medicine. </li></ul>January 7, 2010 - <ul><li>Focus Areas: </li></ul><ul><ul><li>Transplantation </li></ul></ul><ul><ul><li>Rheumatology </li></ul></ul><ul><ul><li>Clinical Immunology/Allergy </li></ul></ul><ul><ul><li>Infertility </li></ul></ul><ul><ul><li>Critical Care </li></ul></ul><ul><ul><li>Neuropsychiatry </li></ul></ul><ul><ul><li>Neurology </li></ul></ul>
  25. 25. Content Planning for Newsletter <ul><li>Summary of Recently International Published articles </li></ul><ul><ul><li>peer reviewed by group of KOLs in related specialty </li></ul></ul><ul><ul><li>along with KOLs view point </li></ul></ul><ul><li>Editorial/Expert Opinion </li></ul><ul><li>News and Views </li></ul><ul><li>Conference updates </li></ul><ul><li>Clinical Controversies </li></ul>January 7, 2010 – India
  26. 26. <ul><li>Selected trials of a specific molecule compiled in 16 page A4 size booklet depicting clinical relevance along with the Adis score </li></ul>January 7, 2010 -
  27. 27. <ul><li>Single trial selected from the ADIS database presented in a 4 page 8.75 x 8.75 inches selected from the ADIS database. </li></ul>January 7, 2010 -
  28. 28. <ul><li>A quick review of the disease right from brief description, epidemiology, signs and symptoms, tests, differential diagnosis, 1 st line medication and follow up. </li></ul>January 7, 2010 -
  29. 29. <ul><li>Synopsis </li></ul><ul><li>Single module Booklet (A5 size 48 pages) for Primary Physicians </li></ul><ul><ul><li>For example Typhoid , or any other Disease </li></ul></ul><ul><li>OR </li></ul><ul><li>3 modules Booklets (A5 size 36 pages each) </li></ul>Text based
  30. 30. Single Module
  31. 31. 3 Module Booklets <ul><li>Similarly, the topic can be prepared as: </li></ul><ul><ul><li>Booklet 1: </li></ul></ul><ul><ul><ul><li>Introduction, Epidemiology, Pathogenesis and Risk factors, Clinical presentation. </li></ul></ul></ul><ul><ul><li>Booklet 2: </li></ul></ul><ul><ul><ul><li>Diagnosis and Complications </li></ul></ul></ul><ul><ul><li>Booklet 3: </li></ul></ul><ul><ul><ul><li>Management </li></ul></ul></ul>January 7, 2010 – India
  32. 32. Three Module
  33. 33. 6 Module Booklets <ul><li>For Specialists </li></ul><ul><ul><li>Module 1: Pediatric Dermatology </li></ul></ul><ul><ul><li>Module 2: Pediatric Hematology </li></ul></ul><ul><ul><li>Module 3: Pediatric Neurology </li></ul></ul><ul><ul><li>Module 4: Pediatric Nephrology </li></ul></ul><ul><ul><li>Module 5: Pediatric Orthopedics </li></ul></ul><ul><ul><li>Module 6: Pediatric Cardiology </li></ul></ul>January 7, 2010 – India
  34. 34. Six Module
  35. 35. <ul><li>Articles based on presentations made at the various sessions. </li></ul><ul><li>Articles will highlight key findings relevant to physicians. </li></ul><ul><li>Compiled in 8-10 page with editorial preface of KOL . </li></ul>January 7, 2010 -
  36. 36. January 7, 2010 - Case Study Brochure / Case Compendiums
  37. 37. January 7, 2010 - Use of 3D models to explain detailed medical concepts .
  38. 38. <ul><li>A 10-12 page module of variable size as patient education input based on a disease or organ.It has one introductory page followed by explanation of the disease with the images in the following pages. </li></ul>January 7, 2010 -
  39. 39. January 7, 2010 - Piano fold or small booklet educating patients about the disease in the do’s and don’t format which is more acceptable to the patients.
  40. 40. <ul><li>Common beliefs of the patients and giving factual answers to these myths in piano fold format. </li></ul>January 7, 2010 -
  41. 41. <ul><li>Each leaflet would contain images and text pertaining to the specific area of medicine which doctor gives to the patient along with the prescription. </li></ul>January 7, 2010 -
  42. 42. <ul><li>Customized for educating patients regarding aspects of the disease such as symptoms diagnosis and preventive measures. </li></ul>January 7, 2010 -
  43. 43. <ul><li>- 6 / 12 +1 leaves calendar with images and text pertaining to a specific disease. </li></ul>January 7, 2010 -
  44. 44. January 7, 2010 -
  45. 45. Mini Booklet Series/KOL Series <ul><li>A5 size 24 pager: Journal Review/scan, Disease Fact File, Clinical Rounds </li></ul><ul><li>A6 size 16 pager: Disease Scanner, View point, Close encounter, </li></ul>
  46. 46. Journal Reviews/Scans <ul><li>Summary of recent articles obtained from standard journals. </li></ul><ul><li>3-4 recent articles are compiled </li></ul><ul><li>Articles usually contain brief information on recent clinical trials on management trends, new drugs and treatment algorithms </li></ul>
  47. 47. Disease Fact File <ul><li>Established facts in medicine, pertaining to disease or disorders </li></ul><ul><li>Consist of : </li></ul><ul><ul><ul><li>Introduction </li></ul></ul></ul><ul><ul><ul><li>Epidemiology </li></ul></ul></ul><ul><ul><ul><li>Pathophysiology </li></ul></ul></ul><ul><ul><ul><li>Clinical presentation </li></ul></ul></ul><ul><ul><ul><li>Diagnosis and Complications </li></ul></ul></ul><ul><ul><ul><li>Management </li></ul></ul></ul>
  48. 48. Clinical Rounds <ul><li>A compilation of 2 to 3 classical cases </li></ul><ul><li>The case studies are provided by senior practicing doctors </li></ul><ul><li>Each case consist of a brief description followed by questions and answers </li></ul>
  49. 49. Disease Scanner <ul><li>Consists of: </li></ul><ul><ul><li>Complete detailed description of a particular disease/disorder </li></ul></ul><ul><ul><li>Effective guidelines for diagnosis and treatment </li></ul></ul><ul><ul><li>Recent concepts in disease development and progression and advances in diagnostic and therapeutic modalities </li></ul></ul><ul><ul><li>Highlights the difficult steps in disease evaluation and management </li></ul></ul>
  50. 50. Close Encounter <ul><li>Includes a single medical emergency case study </li></ul><ul><li>Helps the physicians to perform immediate appropriate diagnostic and therapeutic actions in life threatening cases </li></ul>
  51. 51. January 7, 2010 - Wolters Kluwer India 501- A, Devika Tower 6, Nehru Place New Delhi – 19 www.wolterskluwer.com

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