Using Linkedin To Develop Networks

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Linkedin can be used to build professional relationships and networks just as any other social media channel can be used.

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Using Linkedin To Develop Networks

  1. 1. Strengthening the Linksusingto help build networks<br />By Dr. Mike Posey, Ph.D.<br />
  2. 2. LIFE IS ABOUT RELATIONSHIPS!PEOPLE HAVE ALWAYS. . .<br /><ul><li>communicated with other people
  3. 3. gotten together in groups
  4. 4. formed communities
  5. 5. developed relationships with like-minded folk
  6. 6. shared their passions</li></li></ul><li>SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING!<br />It is a relationship builder on steroids!<br /> - Individuals & The Masses<br /> - Scalable to any size<br />
  7. 7. Linkedinis one way to build professional relationships…<br />Tools to showcase your professional self and network with others<br />Interactive and dynamic contact features<br />Recommendation features<br />Detailed credential features<br />Interactive Applications<br />Online-community functions<br />Communications functions<br />All the tools you need to develop a professional relationship…<br />
  8. 8. DO YOU WANT A ONE-SIDED RELATIONSHIP?<br />
  9. 9. HAVING A PROFILE ON LINKEDIN IS NOT JUST ABOUT “BEING OUT THERE”<br />It’s about engagement<br />It’s about being unique<br />It’s about adding value<br />It’s about contributing<br />It’s about communicating<br />It’s about connecting<br />It’s about listening<br />
  10. 10. IT’S ABOUT RELATIONSHIPS!<br />
  11. 11. RELATIONSHIPS<br />Everything we do stems from a relationship with someone or some thing!<br />
  12. 12. RELATIONSHIPS<br />Knowing ourselves… helps us to know our message… which helps others to know to know who we are… which helps us to develop networks…<br />
  13. 13. RELATIONSHIPS<br />The key to a good relationship and a healthy network is knowing what makes a person tick!<br />- Who are they?<br /> - What gets their juices flowing?<br /> - Why they do what they do?<br /> - What’s their web?<br />
  14. 14. OBVIOUSLY RELATIONSHIPS ARE IMPORTANT IN BUILDING A SOLID NETWORK. <br />
  15. 15. USING LINKEDIN.COM TO BUILD NETWORKSSCOPE IT OUT . . .<br /><ul><li>Spend time finding out what exists
  16. 16. Discover possible connections
  17. 17. Learn the space
  18. 18. Find people streams
  19. 19. Determine what people are using Linkedin for
  20. 20. Listen, Listen, Listen</li></li></ul><li>USING LINKEDIN.COM TO BUILD NETWORKSBE STRATEGIC YET FLEXIBLE. . .<br /><ul><li>Know who you are
  21. 21. Know who the influencers & thought leaders are
  22. 22. Choose wisely
  23. 23. Take some chances
  24. 24. Look long-term</li></li></ul><li>USING LINKEDIN.COM TO BUILDNETWORKSTAKE THE PLUNGE. . .<br /><ul><li>Don’t be a crazy, unorganized joiner or connector
  25. 25. Don’t be a closed-minded joiner either
  26. 26. Make it manageable </li></li></ul><li>USING LINKEDIN.COM TO BUILD NETWORKSDO IT. . .<br /><ul><li>Engage people & communities
  27. 27. Participate in discussions
  28. 28. Add value/content to communities & discussions
  29. 29. Be an influencer and thought leader
  30. 30. Know when NOT to be a thought leader
  31. 31. Use same voice</li></li></ul><li>USING LINKEDIN.COM TO BUILD NETWORKSBE EQUALLY HUMAN. . .<br /><ul><li>Remember you are human and “they” are human
  32. 32. Be passionate
  33. 33. Be creative
  34. 34. Be yourself
  35. 35. Find your voice
  36. 36. Give what you would like to get</li></li></ul><li>USING LINKEDIN.COM TO BUILD NETWORKSLOOK BOTH WAYS BEFORE CROSSING. . .<br /><ul><li>Develop vertical relationships
  37. 37. Talk with your networks
  38. 38. Develop horizontal relationships
  39. 39. Get your networks talking to other networks</li></li></ul><li>USING LINKEDIN.COM TO BUILD NETWORKSEVALUATE. . .<br /><ul><li>Re-evaluate regularly
  40. 40. Re-think your connections regularly
  41. 41. Examine the impact on your bottom line
  42. 42. Balance quantitative with qualitative</li></li></ul><li>DEVELOPING RELATIONSHIPS WITH THOSE IN YOUR NETWORK THROUGH SOCIAL MEDIA CHANNELS WILL HELP FOSTER GOODWILL OVER THE LONG TERM. <br />R.O.G.<br />Return on Goodwill<br />
  43. 43. THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE. <br />The soft stuff results in. . .<br />-network loyalty<br />-increased interaction<br />-deeper relationships within networks<br />-better interactions with networks<br />
  44. 44. USING LINKEDIN.COMTO HELP BUILD NETWORKS<br />You have three choices . . .<br />You can Vegatate<br />You can Imitate<br />You can Innovate<br />It’s up to you!<br />
  45. 45. THE ENDContact me at:<br />poseym@franklin.edu<br />twitter: @drmikeposey<br />www.mikeposey.com<br />Michael W. Posey, Ph.D.<br />Copyright 2010 – All Rights Reserved<br />Facebook, Twitter, Youtube,& Linkedin logos are registered trademarks of their respective owners.<br />

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