Musings of an Online Academic QUT 10th oct 2013

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Since the advent of MOOCs (Massive Open Online Courses) like Coursera, Universities have been playing ‘catch up’ to bolt ‘client friendly’ online services and digital literacy onto traditional teaching and research
activities. And with the ever-closing noose of funding restrictions for EMCRs, can we exploit the online environment to get our message across and use it for novel funding strategies? I will be speaking about my recent experiences in the Online environment for teaching, research and community engagement and how Academics can tailor their interactions according to their work load and priorities.

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Musings of an Online Academic QUT 10th oct 2013

  1. 1. CRICOS Provider Code: 00113B MUSINGS OF AN ONLINE ACADEMIC Implications for Teaching, Research and Community Engagement Dr Melanie Thomson – Deakin Medical School m.thomson@deakin.edu.au @Dr_Mel_Thomson (Twitter) www.facebook.com/drmel.thomson
  2. 2. CRICOS Provider Code: 00113B MOOCs – The devil’s work?
  3. 3. CRICOS Provider Code: 00113B Bricks & Mortar Unis – use MOOC model? http://techcrunch.com/2013/03/11/iversity-moocs-pivot/
  4. 4. CRICOS Provider Code: 00113B Deakin – LIVE ! The future agenda
  5. 5. CRICOS Provider Code: 00113B Academic work force – Adapt or Die?
  6. 6. CRICOS Provider Code: 00113B Deakin Faculty of Health: NetPrax project Networked Practice Aim: Encouraging Academics to gain online ‘skillz’ to use in T&L and research
  7. 7. CRICOS Provider Code: 00113B Deakin Faculty of Health: NetPrax project Joyce Seitzinger @catspyjamasnz on Twitter Colin Warren @colwar on Twitter
  8. 8. CRICOS Provider Code: 00113B NetPrax project: ARRRRGGGHH!!!
  9. 9. CRICOS Provider Code: 00113B NetPrax project: Learn to Filter
  10. 10. CRICOS Provider Code: 00113B There’s an App for that!
  11. 11. CRICOS Provider Code: 00113B NetPrax for Teaching: Digital Literacy • Facebook Page • Twitter Hash tag (#UnitCode)
  12. 12. CRICOS Provider Code: 00113B NetPrax for Research: Crowd Funding Prof Deb Verhoeven Chair in Media and Communication Faculty of Arts & Education School of Communication & Creative Arts deb.verhoeven@deakin.edu.au @bestqualitycrab on Twitter
  13. 13. CRICOS Provider Code: 00113B NetPrax for Research: Crowd Funding • Deakin-Pozible.com partnership • Pozible founder Rick Chen, me & Dr Michelle Harvey
  14. 14. CRICOS Provider Code: 00113B Pozible-ly, an exercise in marketing Maggot Art: http://www.youtube.com/watch?v=H1WJZiflxi8 Mel and Michelle: http://www.youtube.com/watch?v=H1WJZiflxi8
  15. 15. CRICOS Provider Code: 00113B Getting $10K for Maggots? It’s ! • 45 days to convince people to give us $$ • No existing ‘audience’ • Target Market not as tech savvy • Ran ‘physical’ outreach campaign as well as online • Apps used: Twitter, Facebook, LinkedIn and Storify • Diverse Donors
  16. 16. CRICOS Provider Code: 00113B Pozible-ly, rewarding for donors? Rewards turned out to be an important part of the process
  17. 17. CRICOS Provider Code: 00113B NetPrax for Crowd Funding: Usual suspects • Facebook Page – Friday Arvo Maggot Racing • Twitter ‘parody’ accounts
  18. 18. CRICOS Provider Code: 00113B Twitter Parody Accounts: Panto Villians! • Used Storify to ‘record’ Twitter arguments b/w the protagonists
  19. 19. CRICOS Provider Code: 00113B A real life Crowd : Community Engagement Cons: Can get hostility from punters
  20. 20. CRICOS Provider Code: 00113B A real life Crowd : Community Engagement
  21. 21. CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost • Pricey on Time!! (10-20 hrs on top of Academic job!) • $$ return per hour….less than minimum wage • Seen as ‘zany’ = non credible by science establishment?? Benefit • Raised profile in local and national communities • ‘Ripple Effect’ still in action…several further donations • Obtain network of random ‘cheerleaders’ for your science
  22. 22. CRICOS Provider Code: 00113B ‘Ripple Effect’ of community engagement • Approx $5,000 extra donations (so far!) • Plus $37,000 Grants
  23. 23. CRICOS Provider Code: 00113B NetPrax for Community Engagement • ‘Research my World’ Pozible Campaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)
  24. 24. CRICOS Provider Code: 00113B NetPrax for Community Engagement • Online opportunities exist for short term ‘desk top’ engagement or ‘own pace’ communication http://imascientist.org.au/
  25. 25. CRICOS Provider Code: 00113B NetPrax for Research Community Source @katiephd
  26. 26. CRICOS Provider Code: 00113B NetPrax for Research Community • @realscientists • #onsci • #emcr or #emcrforum • #microtwjc • #phdchat • #womeninscience
  27. 27. CRICOS Provider Code: 00113B NetPrax for You? The Overworked academic? • Give yourself a time limit to learn new App technology….DISCARD those that do not suit you • Big Three are Twitter, Facebook and LinkedIn • Set up ‘professional’ Facebook and Twitter Accounts and set them to replicate posts on the other • Use Unit FB pages and #unitcodes for teaching • Follow people in your discipline and geographic area • Use ‘down time’ while travelling to post stories of interest • Crowd funding is good for raising profile and gaining seed funds and kudos, but labour intensive • Social Media can be used to further professional networks, esp. at EMCR and PhD student levels • Make sure you do ‘Real Life’ engagement too!
  28. 28. CRICOS Provider Code: 00113B ACKNOWLEDGEMENTS SPONSORS: 129 individuals @pozible.com + Deakin Jane den Hollander Lee Astheimer Deb Verhoeven Michelle Harvey Joyce Seitzinger Colin Warren Stuart Palmer Rebecca Plant Ryan Raybould Warwick Hadfield Pozible Rick Chen Matt Benetti I’m a Scientist! Team Kristin Alford James Hutson
  29. 29. CRICOS Provider Code: 00113B Our Maggots in Canberra!

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